‘islander90′ has informed ComingSoon.net that during a football game on NBC, it was mentioned there would be a 3D trailer for DreamWorks’ next animated movie Monsters vs. Aliens shown during the Super Bowl telecast on February 1, as well as during a special 3D episode of NBC’s Chuck to follow later in the month. Viewers would need to pick up special glasses to be able to watch the commercial in 3D.
They later found this interesting tidbit about how the 3D episode of Chuck came about which seems to confirm the plans for a 3D event during the Super Bowl this year:
It was NBC[‘s idea]. They were doing this big promotion inside of the Superbowl and handing out 150 million 3-D glasses, so we are the beneficiaries of that. Initially their plan was to have a bunch of shows do it, but it was logistically complicated, so Chuck seemed like the best fit for that type of thing.
Monsters vs. Aliens is scheduled for release in conventional, In-Tru 3D and IMAX theaters on March 27.