Elizabeth Arden & Reese Witherspoon ‘March On’ For Women
Today, Elizabeth Arden announces the launch of the March On campaign, featuring a limited edition lipstick, in the brand’s signature Red Door Red shade and signed by Reese Witherspoon, which will be sold globally with 100% of the proceeds donated to UN Women.
An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t a socially acceptable practice at the time, became a symbol of the women’s movement and has remained an icon of female power to this day. As the women’s movement remains in force over 100 years later, Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honoring their ability to be forces of change in the world with the introduction of the March On campaign.
The program, in partnership with the brand’s Storyteller-in-Chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide. The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world to signal their support for one another.
“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honors this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”
“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Reese Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”
“A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality,” says Tunay Firat, OIC Head of Strategic Private Sector Partnerships, UN Women. “The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”
The ongoing integrated marketing campaign will include social content, public relations, in-store activations and advertising featuring Reese Witherspoon, in addition to the limited edition lipstick. The March On Beautiful Color Lipstick in Red Door Red will be available beginning March 2018 for $26.50 on ElizabethArden.com and in department stores globally.
Hello Sunshine is dedicated to female authorship across all storytelling platforms, including film, television, books, social videos, and audio. The media company is founded by Academy and Emmy Award-winning actress, producer, and entrepreneur Reese Witherspoon.
We’re excited to connect women (and men) to narratives told from a distinctively female perspective. We want the growing Hello Sunshine community of creators and audience members to feel seen and heard. Whether our audience identifies with a character from our book pick or with the heroine (or villain) from our TV shows, or strikes up a conversation sparked by our videos, Hello Sunshine’s mission is to show women as the flawed and often complicated heroes of their own stories. Hello Sunshine – the story starts with you.
Reese attended the world premiere of her new family-fantasy-adventure film A Wrinkle In Time in Los Angeles on Monday night! Reese was accompanied by her daughter Ava, who she posed on the red carpet with; Deacon was also in attendance but didn’t walk the red carpet with them. Reese was excited for her kids to see the film because they both read the book in school. Reese looked elegant in a sparkly red dress by Michael Kors and classic wavy hair – I love her look!
Over 200 high quality photos from the red carpet have been added to our Gallery, and further down this post are lots of videos with footage from the event. A big thanks goes to our friends at Adoring Gugu Mbatha Raw and Alicia Vikander Vault for keeping us stocked up with photos.
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