Reese Witherspoon Launches Multimedia Brand for Women
Reese Witherspoon is getting into the media scene.
The actress and producer — along with Otter Media, the joint venture formed between The Chernin Group and AT&T — are launching Hello Sunshine, a new cross-platform brand and consumer-facing content company dedicated to telling female-driven stories. Hello Sunshine will leverage the experience of its founders to create, curate and discover powerful content by and for women across all platforms, from daily social and short form digital content to television shows and motion pictures.
The company will begin to share content in 2017 at Hello-Sunshine.com, as well as across other platforms. Witherspoon’s current production company, Pacific Standard (Gone Girl, Wild), is part of Hello Sunshine and will continue to elevate and champion female storytelling.
Media and tech industry executive Kerry Tucker will lead the company as CEO, overseeing all operations and strategy. She jumps from her position as COO of The Video Genome Project, the video startup recently acquired by Hulu, and previously served as EVP/CMO of Victoria’s Secret and head of marketing for all divisions of Martha Stewart Living Omnimedia.
Seth Rodsky, founding partner of Strand Equity Partners, is partnered with Witherspoon on the deal and will join the Hello Sunshine board.
“I’m thrilled to be partnering with Peter Chernin and AT&T on this exciting new company. My lifelong passion has been to tell women’s stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content,” said Witherspoon in a statement. “Kerry Tucker is uniquely qualified to run this company with her extensive marketing background and her understanding of the female audience. Hello Sunshine is deeply committed to creating content that will reach women where they spend time, whether it is at a movie theater, at home or on their mobile device. Women are looking for entertainment that speaks to them about what they value. Hello Sunshine will make content that entertains, educates and brings women together.”
Reese Witherspoon on Daughter Ava Growing Up Before Her Eyes
“Extra” special correspondent and O magazine’s creative director Adam Glassman recently caught up with Reese Witherspoon in Dallas, where she promoted her lifestyle brand Draper James and dished on her look-alike daughter Ava.
Reese is known for her chic style, and it looks like her teenage daughter is taking after her! Reese shared, “She’s really enjoying fashion. It’s great to see her becoming a beautiful young woman.” Reese even pretended to cry at the thought of her little girl growing up and joked, “It’s so sad.”
Ava made her red carpet debut at a Chanel dinner in September. On what advice she gave the 17-year-old, Reese dished, “Just be confident and feel good about yourself.”
Reese is also sharing that same advice to women everywhere, with her brand. “Every woman should feel comfortable and confidence because when you look good, you feel good. Don’t get stressed, just put on a cute dress and a pair of sandals and you’re done.”
Speaking up dressing up, the Nashville native credits her upbringing with her love of fashion. She said, “Southern women like to look dressed. I grew up in a a place where you were supposed to dress up to go on an airplane.” She went on, “I like getting dressed up, I think it’s fun and I want to make that easy for women.”
As for what inspired her to create Draper James, Reese commented, “I grew up in the middle of the country so when I think of dressing, I think about all the people in between New York and L.A. and what we wear to sporting events or church or a dinner party.”
Witherspoon is also giving back with her line. “It’s important for me to give back to the communities that support us. We found Girls Inc. and they do these incredible after-school programs.”
For more on Reese inspired styles, visit DraperJames.com!
As expected, Reese graces the cover of the new December issue of In Style US! She looks fabulous in a new photoshoot, and in the interview with Dolly Parton talks about her family, being a working mum, why she is more select in her film choices now, and Draper James. You can also Shop 9 Products that Reese Witherspoon Thinks are the Bee’s Knees here. Below are some excerpts In Style have released from the interview, as well as a video from the photoshoot. Find the first photos pics in our Gallery, and check back for scans from the magazine when it hits news-stands next week…
Reese Witherspoon Talks to Dolly Parton About Growing Up, Breaking Out, and Being In Charge
Reese Witherspoon can claim many titles: Oscar-winning actress, founder of clothing and lifestyle brand Draper James, voice of Rosita the pig in December’s animated feature Sing, star and co-producer of HBO’s February miniseries Big Little Lies, and mother of three, to name just a few. But on the night of October 2, she was, first and foremost, a Dolly Parton fan. As the country legend wrapped up the second leg of her Pure & Simple tour, Witherspoon and her friends belted out hits along with the rest of the nearly 18,000-strong sellout crowd. The following afternoon, Parton called Witherspoon to talk about being a “true Southern girl,” standing up to “bull donkeys,” and knowing exactly how much to give—and not to give—to “creative vampires.” Unsurprisingly, the admiration between the women is mutual. Read on for some select moments from their conversation and pick up the December issue of InStyle, available on newsstands and for digital download Friday, November 11th.
The Today Show aired a pre-recorded segment with Reese today, in which she talked about Draper James and her business ventures:
Reese Witherspoon on her loves: Kids, clothing company Draper James.. and Snapchat?
Actress Reese Witherspoon tells TODAY’s Jenna Bush Hager that she gave the performance of her life when pitching her Southern-focused clothing company Draper James to a group of venture capitalists for backing. Witherspoon also says that she’s teaching her kids some of the lessons she’s learning as an entrepreneur, and in turn, they’re giving her fashion advice and teaching her the art of Snapchat.
Reese and her 4-year old son Tennessee celebrated Disney’s Halloween Time at the Disneyland Park in Anaheim, California earlier this week. The two posed with Minnie Mouse outside Sleeping Beauty Castle with Reese getting into the Disney spirit wearing a cute Minnie Mouse cap (her shirt is Draper James). Halloween Time continues through to October 31st and features a variety of special features and entertainment at the park.
Reese Witherspoon announces new southern lifestyle book
Reese Witherspoon is expanding her talents into the publishing world. The Academy Award winning actress announced Thursday she is writing a “southern influence lifestyle book.” The book, published by Touchstone, will contain photographs and “personal essays about the people and places that influenced her.”
The actress expressed her excitement in a statement. “I’m thrilled to be writing my first book with Touchstone,” Witherspoon said. “It’s a unique opportunity for me to share funny anecdotes about my Southern upbringing and give people a glimpse into my idea of Southern living.”
“We are overjoyed to publish Reese Witherspoon,” said Susan Moldow, Publisher of Touchstone Susan. “Her ability to marshal the resources of social media and traditional media, while staying true to the most appealing aspects of her Southern upbringing, is inspiring.”
Witherspoon already has a southern-inspired lifestyle brand called Draper James, named after her grandparents Dorthea Draper and James Witherspoon with stores in Nashville and Dallas.
Reese’s Big Little Lies co-star and friend Nicole Kidman speaks about her friendship with Reese in the new November 2016 issue of Red magazine (UK):
Nicole Kidman: “Reese [Witherspoon] and I are a good team. She got married and had children really young, I think that’s why we get on. She’s moving to Nashville and we have beach houses next to each other in the Bahamas.”
Reese Witherspoon Opens Draper James in Dallas, Talks HBO, Jessica Alba, Malcolm Mitchell and Fashion
Next month the entrepreneurial actress starts shooting “Home Again,” a new film produced by Nancy Meyers that her daughter Hallie Meyers-Shyer has written the script for and will also produce.
In the increasingly crowded field of actresses-turned-entrepreneurs, Reese Witherspoon certainly ranks near the top, having just opened her second Draper James store, at Highland Park Village in Dallas.
The Southern-inspired collection debuted as an e-commerce business last May and its first boutique bowed in Nashville, Tenn., last fall.
En route to Wednesday’s press day, an in-store luncheon and launch party for the new 1,800-square-foot Draper James boutique, Witherspoon said, “Ever since we went live about a year ago, Dallas has been one of our top cities. Customers in Dallas just really seem to love the brand, which is a celebration of Southern lifestyle. I’ve always been a big fan of the Highland Park Village. It’s a great place for communities and families to get together, to enjoy a meal and to see a movie.”
Interior designer Mark D. Sikes created the store’s welcoming Southern aesthetic with contemporary accents. His work can also be seen in Draper James’ Nashville store and the New Orleans-born Witherspoon is currently working with him on a new home in Nashville as well.
Having hosted events with writers like Emily Giffin, who wrote “First Comes Love” and Kimberly Whitman of “Monograms for the Home” in the Nashville store, Draper James plans to have book signing parties for other authors in the Dallas location. Through Pacific Standard, the production company she cofounded with Bruna Papandrea, Witherspoon has secured the film rights for numerous titles including Gillian Flynn’s “Gone Girl” before it was published. As a literacy advocate, the actress is also big on posting about her favorite reads via Twitter and Instagram. She also recruited NFL rookie Malcolm Mitchell to join her book club, and the pair have tweeted book recommendations.
Witherspoon said, “I was just so inspired by his story and how important books have become in his life. He’s inspired a lot of people to expand their literary knowledge. I love that he’s been so open about it and he’s also written a book himself.”
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