Oui by Yoplait teams with Reese Witherspoon and Eve Rodsky to embolden women
A new content series created by General Mills-owned Oui by Yoplait – in partnership with Reese Witherspoon’s media company and best-selling self-help author Eve Rodsky – follows the stories of three real women embracing their creative sides and making time for themselves.
French-style yogurt brand Oui by Yoplait today announced a new partnership with Hello Sunshine, actress Reese Witherspoon’s media firm. The goal? To uplift women and encourage them to ‘Say Oui’ (‘yes’ in French) to themselves and live intentionally.
‘Say Oui’ will center around a new video series featuring Witherspoon, who will star alongside Eve Rodsky, the best-selling author of Fair Play and Find Your Unicorn Space – books designed to help women set meaningful goals, rediscover their creativity, go after what they want and live more balanced lives.
Part of a multi-year partnership, the series will see Witherspoon and Rodsky help real women in different chapters of their lives to realign their priorities and cultivate creativity. The series tells the inspiring stories of three women: a stay-at-home mom makes time to pursue her passion for painting; a woman finds everyday hope and joy in ballroom dancing; another takes a leap of faith and tries out rock climbing.
“I know firsthand how difficult it can be to carve out time to make space for yourself,” Witherspoon said in a statement shared with The Drum. “This partnership and video series are so important as they will inspire women to find their creative passions and say ‘yes’ to themselves every day.”
Reese Witherspoon’s Hello Sunshine Expands Into U.K., Hires Sarah Lazenby to Lead New Unscripted Division
Hello Sunshine, the production company founded by Reese Witherspoon, is set to shine some of its rays across the Atlantic.
The company, which has been behind HBO’s Big Little Lies, Apple TV+’s The Morning Show and Hulu’s Little Fires Everywhere, was last year acquired by Kevin Mayer and Tom Staggs’ Candle Media in a deal valuing it at $900 million. Now it has unveiled its first international expansion with the launch of an unscripted division in the U.K. And while exact details are under wraps, Hello Sunshine’s new U.K. division is already developing its first production, a project with British network Channel 4.
Sarah Lazenby, who was formerly head of features and formats at Channel 4, where she commissioned shows including The Great British Bake Off, will oversee operations as executive vp, unscripted U.K. Lazenby, who most recently produced HBO’s Harry Potter 20th Anniversary: Return to Hogwarts, will report to Hello Sunshine’s head of unscripted Sara Rea.
“We are thrilled to expand our global mission of innovative, unscripted, female-led storytelling to the U.K.,” said Rea, who joined in 2020 when Hello Sunshine acquired her SKR Productions. “Sarah Lazenby is perfectly poised to lead the charge, as her talent, passion, and sensibility for great storytelling, couldn’t be more in sync with our mission. This is a strategic and exciting moment for us as a company as we continue building upon our trusted relationship with talent and viewers around the world.”
While Hello Sunshine may be better known for its scripted output, its unscripted output includes Netflix’s Get Organized, while it is currently producing country music talent show My Kind of Country for Apple TV+ and To Paris With Love, an unscripted romantic comedy feature for Roku.
“Hello Sunshine’s unique global brand and inspirational mission to change the way women walk through the world through storytelling is one I have admired for quite some time,” said Lazenby. “It’s a dream come true to join the talented team and I look forward to bringing the sunshine to the U.K. by creating the next generation of joyous and entertaining formats.”
Hello Sunshine isn’t the only major company making new inroads into the U.K. Earlier this year, A24 opened its first overseas office in London, poaching two top BBC execs in the process.
Reese attended the New York premiere of AppleTV+’s new drama Surface last week. Reese is an executive producer on the show, and posed on the red carpet with its star and co-executive producer Gugu Mbatha-Raw. Reese looked chic in a cream Schiaparelli dress, with Louboutin shoes and a Tyler Ellis purse. I love this look on Reese! Find over 90 high quality photos in our Gallery, and some videos from the red carpet further down this post:
Reese Witherspoon talks Apple TV+ drama ‘Surface,’ how new ‘Top Gun’ inspired ‘Legally Blonde 3’
If you’re missing “Big Little Lies,” Reese Witherspoon is here to help.
The actress and producer, featured in two seasons of the addictive HBO drama, is back behind the camera as executive producer of Apple TV+’s “Surface” (first three episodes streaming Friday, then weekly).
Created by Veronica West (Hulu’s “High Fidelity”), the sumptuous psychological thriller follows a San Francisco woman named Sophie (Gugu Mbatha-Raw) who suffers a traumatic head injury after falling off a boat in an apparent suicide attempt. With support from her therapist (Marianne Jean-Baptiste) and attentive husband James (Oliver Jackson-Cohen), Sophie attempts to heal and piece her memories back together.
But with the arrival of a mysterious man from her past (Stephan James), she begins to realize that she’s not being told the full truth of what happened to her – or even who she is.
“It reminded me of ‘Big Little Lies,'” Witherspoon, 46, says of the script. “It’s this very affluent community, but there’s this mystery lying underneath it all. It’s unsettling, and as an audience member, you don’t know who to trust. At the end of every episode, there’s a moment where you’re like, ‘Oh my god, that is completely not what I expected.'”
The project reunites Witherspoon and Mbatha-Raw, who co-starred in Ava DuVernay’s 2018 sci-fi adventure “A Wrinkle in Time” and, a year later, Season 1 of Apple’s “The Morning Show.” The British actress was drawn to the challenge of playing a character like Sophie who’s essentially a “clean slate,” with a backstory that only becomes more apparent as the eight-episode first season progresses.
Amazon Studios Lands Reese Witherspoon, Will Ferrell Wedding Comedy Directed by Nick Stoller
Reese Witherspoon and Will Ferrell are headed to the altar in a new wedding comedy for Amazon Studios.
Amazon has landed rights to the untitled movie, from writer-director Nick Stoller, in which Witherspoon and Ferrell will star and produce under their respective banners. Jessica Elbaum and Ferrell will produce for Gloria Sanchez, with Witherspoon and Lauren Neustadter producing for Hello Sunshine and the company’s Ashley Strumwasser serving as executive producer. Stoller — whose highly anticipated gay rom-com “Bros,” which he directed and co-wrote with star Billy Eichner, is due out Sep. 30 — will also produce for his Stoller Global Solutions alongside Conor Welch.
While details of the movie’s plot are still being kept under wraps, the premise reportedly involves two weddings that are booked at the same venue on the same weekend.
Sources say Amazon landed the rights to the project in a highly competitive situation with bids coming from both streamers and studios, which is logical given Witherspoon, Ferrell and Stoller’s stellar comedy resumes. To note, Hello Sunshine also has a number of high-profile projects in the works at Amazon, including the musical drama series “Daisy Jones & The Six,” starring Riley Keough and Sam Claflin, and the holiday romantic comedy “Something From Tiffany’s,” starring and executive produced by Zoey Deutch. After starring in hit dramas “Big Little Lies,” “Little Fires Everywhere” and “The Morning Show,” Witherspoon is set to return to her “rom-com roots” with the upcoming “Your Place or Mine” at Netflix.
Among Gloria Sanchez’s recent successes are “Eurovision,” in which Ferrell starred opposite Rachel McAdams, “Barb & Star Go to Vista Del Mar,” “Hustlers” and “Booksmart.” The company also has two multi-year first-look deals: one in television with Netflix, which came on the heels of the Emmy-nominated series “Dead to Me,” which will soon debut its third and final season; and a film deal at 20th Century Studios. Ferrell will next be seen in the Christmas musical “Spirited,” opposite Ryan Reynolds, which the company also produced for Apple TV+.
The co-CEO of Candle Media Kevin Meyer, spoke about Reese’s upcoming children’s book (and possible kids brand?) Busy Betty. Candle Media owns Hello Sunshine now.
Kevin Mayer, co-CEO of Blackstone Group-backed Candle Media, discussed the company’s 360 IP-investment strategy at the MipTV conference in Cannes on Monday morning.
Mayer was appearing alongside Moonbug Entertainment co-founder René Rechtman on a panel moderated by Variety international editor Manori Ravindran. Candle Media purchased children-focused brand Moonbug last year for $3 billion.
Mayer also explained how Candle Media is focused on acquiring companies that have “synergy,” giving an example of Witherspoon partnering with Rechtman on a children’s series. “Reese Witherspoon has a fantastic idea for a new kids brand and she’s writing a book about it and she was going to make an animated series behind it,” said Mayer. (Last month Witherspoon announced she had written her first children’s book, “Busy Betty,” inspired by her own adventures as a child.)
“Moonbug specializes in kids animation and speaking to that audience and they have a huge built-in audience with which to promote new programming so of course Rene connected with Reese and one thing came to another and now Rene’s hopefully going to be – in the next many months – will be launching that new product with Reese and there’ll be a very substantial collaboration there.”
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