Elizabeth Arden Signs Reese Witherspoon As Storyteller-in-Chief
Elizabeth Arden announced today that it has signed entrepreneur and critically acclaimed, Academy Award winning actress Reese Witherspoon as the brand’s Storyteller-in-Chief. In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement.
In researching visionary women throughout history, Reese learned of the life and achievements of Elizabeth Arden’s eponymous founder, who revolutionized the beauty industry at the turn of the 20th century as a self-made entrepreneur. Founding her company in New York in 1910, before women could even vote, Elizabeth Arden has a legacy of breaking boundaries. Reese, an entrepreneur in her own right as founder of Hello Sunshine, her content production company, and the Southern lifestyle and fashion brand, Draper James, was inspired to forge a partnership with such a likeminded company.
“We are thrilled to be working with Reese. In addition to her accomplishments as an actress, she is a successful entrepreneur—heading her own production, fashion and digital companies,” said JuE Wong, President, Elizabeth Arden Brand. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”
“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” shared Reese Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
The actresses, who star in HBO’s “Big Little Lies,” developed a tight friendship after playing “sort-of awful people” and then mother and daughter.
A mutual friend introduced Reese Witherspoon and Laura Dern in front of a restaurant in the Brentwood Country Mart complex in Santa Monica, Calif. They were already aware of each other; it was 2011, and both were movie stars of many years. They had also each played antiheroines in back-to-back late-1990s Alexander Payne films to unforgettable effect: Ms. Dern as Ruth Stoops in “Citizen Ruth” and Ms. Witherspoon as Tracy Flick in “Election.” But it was merely a quick hello.
They reunited in 2014 to play mother and daughter in “Wild,” a film based on Cheryl Strayed’s memoir that garnered them both Oscar nominations. A friendship blossomed quickly — playing family, as luck would have it, made them so. They now star (and spar) as rival Monterey power mothers in the new HBO mini-series “Big Little Lies,” of which Ms. Witherspoon is also an executive producer.
Speaking by telephone and email, Ms. Witherspoon and Ms. Dern talked about their fast-tracked friendship, multiple collaborations and conversations with their mothers (Ms. Dern’s is the actress Diane Ladd). This conversation has been edited and condensed.
REESE WITHERSPOON I was with Howell outside a restaurant. Howell Caldwell’s our friend who’s a first assistant director, who’d worked with Laura, and he’s this big, funny guy from Texas, and he’s like: “You gotta meet Laura Dern. You’re gonna love her, you’re gonna love her mom.” Her mom is, like, the quintessential Southern mom, and I have a real Southern mother, too. He said, “You guys are gonna be best friends.” And I remember thinking: “Could I be best friends with her? I don’t know.”
Reese appeared on US talk show ‘Conan’ on Tuesday night to promote Big Little Lies. It was a very funny interview, and Reese chatted about A Wrinkle In Time, Oprah Winfrey, her surprise Irish heritage, her kids, and of course Big Little Lies. I loved her Irish accent and Oprah impression! Plus, did you know that Reese is 63% Irish?! “It just makes so much sense!” she said, as she’s a great drinker and loves St Patricks Day 😀 We have lots of HD screencaptures for you in our Gallery, and within this post are videos from the interview:
March 22, 2017 • Category: News & Gossip •
Comments Off on Happy Birthday Reese!
Reese celebrates her 41st birthday today, and we’d like to wish her a very Happy Birthday!! She’s had a fantastic year with the success of Big Little Lies, and we wish her even more happiness and success in the year ahead! Thanks for sharing your talents with us and making us smile and laugh Reese!
March 4, 2017 • Category: "Sing", The Family, Video Updates •
Comments Off on Reese Witherspoon Hopes Her Kids Know Her ‘As an Individual’: ‘You Were a Person Before You Were a Mom’
Reese Witherspoon Hopes Her Kids Know Her ‘As an Individual’: ‘You Were a Person Before You Were a Mom’
Reese Witherspoon has three kids, which seems easily manageable when compared to her Sing character Rosita’s 25. But the actress and the animated performing pig do have something big in common.
“I have three kids of my own — sometimes it feels like 25,” says Witherspoon, 40, who is mom to sons Tennessee James, 4, and Deacon Reese, 13, and daughter Ava Elizabeth, 17.
“But the idea that you were a person before you were a mom, and that sometimes you really hope that your kids know who you are as an individual,” she adds of how she relates to Rosita, a single mom with dreams of hitting the big time.
Rosita does have one thing over her real-life counterpart, though: some serious engineering prowess.
“I’m very envious of Rosita’s building and technology,” Witherspoon says with a laugh of her character’s impressive parenting skills. “She somehow builds this entire contraption that feeds all 25 children, and puts their backpacks on and says goodnight to them and reads them bedtime stories.”
“And it’s really hard to find a babysitter when you have 25 kids,” the working mom jokes.
“Singing is joyful — I think it’s an affirmation of life, and that there’s so much to celebrate in this life,” the Legally Blonde alum and Draper James founder shares.
“If one of [my kids] tells [another] one to stop singing, I say, ‘Never tell somebody to stop singing. That means they’re happy or they have song in their heart,’ ” she continues. “It’s a beautiful expression of who we are as human beings.”
Sing is available Friday on Digital HD, and on Blu-ray and DVD March 21.
February 23, 2017 • Category: "Big Little Lies", News & Gossip •
Comments Off on ‘Big Little Lies’ Opener Draws 2.1 Million Multi-Platform HBO Viewers
‘Big Little Lies’ Opener Draws 2.1 Million Multi-Platform HBO Viewers, Lifts ‘Girls’
The Sunday 9 PM premiere of HBO’s limited mystery series Big Little Lies, starring and produced by Reese Witherspoon and Nicole Kidman, drew 1.1 million linear viewers and a total of 2.1 million viewers, factoring replays and viewing on the HBO Go/Now platforms (including Monday’s digital viewing). This was up 42% from the debut of HBO’s previous high-profile limited series, the acclaimed The Night Of (774,000 in linear premiere).
BLL also was up 48% from the debut of Vinyl in the same slot a year ago. It was off from the big recent debut of breakout sci-fi drama series Westworld (3.3 million in multi-platform viewing).
Big Little Lies‘ viewership held steady throughout the hour. Not surprisingly, BLL has become HBO’s most female-skewing hourlong series, with women comprising 57% of its audience.
That helped veteran comedy series Girls at 10 PM. With BLL as a lead-in, the second episode of the influential series’ final season drew 708,000 linear viewers, up 36% from the season debut last week. For the night, Girls’ tally crossed the 1 million viewer mark. (The show’s first episode has amassed nearly 2 million viewers to date.)
Girls led to the series premiere of the new Pete Holmes comedy series Crashing, executive produced by Girls executive producer Judd Apatow. The male-skewing half-hour did OK, drawing 540,000 linear viewers at 10:30 PM and 763,000 for the night. That was up 54% from the recent 10:30 PM HBO comedy debut of Issa Rae’s acclaimed Insecure and 26% over the most recent season opener of Togetherness, which followed Girls last year.
BLL’s tally is projected to climb significantly. On average, HBO ongoing and limited drama series, including Westworld and The Night Of, have garnered nearly 80% of their viewing outside of premiere Sunday nights.
Reese is currently in new Zealand where she is filming A Wrinkle In Time, and she sent a video message and then phoned in to NZ radio station The Edge, where she chatted about the country and the movie.
Reese Witherspoon on New Zealand: ‘You can’t capture it in pictures’
Reese Witherspoon says her Instagram feed, full of pictures taken on her trip to New Zealand, doesn’t do the country’s beauty justice.
“It’s the most beautiful country in the world – I’ve made a lot of movies all over the world, but this is my favourite place I’ve ever shot,” she told radio station The Edge on Friday.
“You can’t capture it in pictures. I would say to anybody who comes to New Zealand, don’t just bring your iPhone – you need a major, amazing camera.”
Witherspoon, who won an Oscar for her role in Johnny Cash biopic Walk the Line, is in New Zealand shooting Disney film A Wrinkle in Time with co-stars Oprah Winfrey, Mindy Kaling (The Office), Chris Pine (Star Trek), Storm Reid (12 Years a Slave) and Zach Galifianakis (The Hangover).
“We are making a movie,” she told hosts Jay-Jay, Dom and Randell. “I know it looks like I’m just having fun with my girlfriends.”
In the film, New Zealand stands in for the planet Uriel, a mountainous utopia populated by centaurs.
“We needed sort of magical locations because it’s about going to other universes,” said Witherspoon.
She promised to come back for a proper holiday.
“The food is wonderful, the landscapes are gorgeous, but most importantly the people have been so kind and so friendly, and have opened up their homes. We have all been just so touched by what a beautiful experience it has been.”
Though she wouldn’t tell what it’s like flying across the seas on Oprah’s private jet, she did reveal just where she keeps her Oscar.
“I keep it in my living room, and anyone who picks it up has to do a speech.”
February 23, 2017 • Category: Draper James, News & Gossip •
Comments Off on Reese Witherspoon Teams with Birchbox to Curate a Limited Draper James-Inspired Beauty Box
Reese Witherspoon Teams with Birchbox to Curate a Limited Draper James-Inspired Beauty Box
Reese Witherspoon‘s a serious #girlboss.
On top of running her super-successful Southern lifestyle brand Draper James, she’s starring in (and executive producing!) HBO’s latest hit series Big Little Lies and now, the 40-year-old star just teamed up with Birchbox to curate two custom limited edition boxes filled with beauty and fashion goodies inspired by prints from the Draper James spring collection.
And the best part? The box was made to celebrate Women’s History Month and appropriately named “Pretty Mighty.”
“We are so excited to team up with Birchbox — another dynamic, female-founded company, to celebrate Women’s History Month,” Witherspoon said. “We had a lot of fun putting the box together to honor all of us – mothers, sisters, friends, daughters and coworkers — as the powerful women that we are.”
Subscribers can opt out of receiving their personalized March beauty box to get their hands on this limited box filled deluxe-size samples of Reese’s favorites: Benefit’s POREfessional Primer, R+Co’s Dallas Thickening Spray (for those big Southern curls!), the Clarins Hydra Essential Silky Cream, ARROW’s Color Enhancing Lip Balm and the Davines OI Shampoo + Conditioner. “It may look dainty, but inside you’ll find powerful, high-performing products for equally powerful women — just like you,” Witherspoon says in a personalized note card included in every box.
But if you’re a true Draper James and beauty fanatic, the other limited box (which can be purchased without a subscription) is for you. On top of tons of powerhouse favorites like Dr. Jart+’s Pore Minimalist Sheet Mask and Bioderma’s Cleansing Water, for just $58, you also get an exclusive Draper James makeup pouch and jewelry tray that can’t be found anywhere else.
First-time Birchbox subscribers can sign up by March 24 to receive their own “Pretty Mighty” custom-curated Reese Witherspoon beauty box. The limited edition Birchbox + Draper James box hits stores and online March 6.
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