Digital agency Iced Media created the social video campaign which debuted on Facebook, YouTube and Instagram. Using dynamic animation and graphic overlays, the videos juxtapose Witherspoon’s narration with Elizabeth Arden’s photo archive to illustrate the brand’s history.
Iced Media developed the storyteller-in-chief role for Witherspoon to explore the parallels between her career and company founder Elizabeth Arden. Both women are known for their entrepreneurial savvy and championing women and their causes, Adweek reported.
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To celebrate our 16 years online, here we are spotlighting 16 of our favourite Reese things from the past 16 years. You will see a new one upon refreshing or changing the page.
Legally Blonde 3
Untitled TV Project with Jennifer Aniston
Little Fires Everywhere
Untitled Producing Project with Kristin Wiig
Are You Sleeping
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
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