In these two new Elizabeth Arden videos, Reese talks about her role as their ‘Storyteller in chief’ and how Elizabeth Arden pioneered the red lipstick trend.

Digital agency Iced Media created the social video campaign which debuted on Facebook, YouTube and Instagram. Using dynamic animation and graphic overlays, the videos juxtapose Witherspoon’s narration with Elizabeth Arden’s photo archive to illustrate the brand’s history.

Iced Media developed the storyteller-in-chief role for Witherspoon to explore the parallels between her career and company founder Elizabeth Arden. Both women are known for their entrepreneurial savvy and championing women and their causes, Adweek reported.

– mobilemarketer.com