Buick taps Reese Witherspoon to narrate its vision of an electric future
American actress Reese Witherspoon is voicing her support for automobile brand Buick by narrating ‘Dream with Us,’ a futuristic vision of life in a hi-tech utopia.
Both parties are building a deep relationship with Buick, partnering with Witherspoon’s media company Hello Sunshine to develop women-first messaging, starting with a sneak peek at the Buick Wildcat EV concept vehicle.
In the piece, Witherspoon narrates the technological marvels available to Buick drivers of the future including autonomous parking, the ability to change vehicle color to match your clothing and the use of augmented reality (AR) windshields.
Molly Peck, vice-president, Buick and GMC marketing, said: “We are very excited to continue our work with Hello Sunshine, a company that shares our vision of empowering and celebrating women.
“With the largest percentage share of female buyers in the auto industry, we know that more and more women are making vehicle-buying decisions and we’re thinking creatively about how to offer experiences tailored to them.
Reese and Jennifer Aniston appeared on Aussie talk show The Project on September 12th whilst promoting The Morning Show season 2. They talked about filming the new season, Reese’s Hello Sunshine business sale, and Reese taking Ava to set of Friends. Watch the interview below and find screencaptures in our Gallery:
When it comes to Hollywood stars, they don’t come much bigger than Jennifer Aniston and Reese Witherspoon. Lisa caught up with the A-listers to chat about the new season of their hit drama Morning Wars. #TheProjectTVpic.twitter.com/v7HctGckRr
Reese Witherspoon invites Reese’s Book Club pick “Group” author Christie Tate to talk about the importance of therapy. Listen to their honest discussion about letting yourself open up in order to fully realize your voice.
Reese appeared on Good Morning America this morning. It was billed as her having a “big announcement”, but it was nothing completely new – she spoke about her new Book Club app, as well as her dogs, how she’s managing quarantine, and working on Legally Blonde 3 with Mindy Kaling. Watch the interview below:
Reese Witherspoon’s wildly popular book club is now an app
Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app purchases of books and exclusive merchandise.
“We got asked two things all the time. One, how do I join Reese’s Book Club? And we said, follow us on Instagram,” Sarah Harden, Hello Sunshine CEO, tells Fast Company. “The other question was, can you send books to me every month?”
The free app, which launches today [Feb 3rd], addresses both issues. Hello Sunshine can forge a deep relationship with readers via the app, and through the platform users will be able to search for Witherspoon’s recommendations, more easily buy books from their favorite retailers, and, eventually, purchase exclusive items. (All Hello Sunshine profits from sales will support The Readership, a new company initiative that aims to promote literacy and diverse authors.)
The app also will host virtual events and book talks. Harden says that during the pandemic Hello Sunshine has offered everything from 90-minute book club meetings on weekends to 5- or 10-minute events. “Reese drops in to a lot of these, and people freak out when she does,” Harden says.
Golden Globe-winning actress Reese Witherspoon sat down to talk to HFPA journalist Margaret Gardiner about her decades in Hollywood, from her start in films like Cruel Intentions, Election, and Legally Blonde, to turning points in her career like Wild and Walk the Line, to her recent forays in television with The Morning Show and Big Little Lies, to her outside work like her use of fashion and her ongoing monthly book club that highlights and celebrates great and noteworthy works, and more.
Reese joined Sean Hayes, Jason Bateman & Will Arnett for the October 26th episode of their podcast ‘Smartless’ earlier this week. They talked about their experiences and process on set as actors/directors/producers, Reese’s childhood, her book club and the changing nature of media, Kamala Harris, Reese’s political aspirations, parenting/mental health during the global pandemic, and her retirement plan. It’s a good interview – listen below:
Advertising and marketing company AdWeek have honoured Reese in their 2020 Hot List and she is on the cover of their October 26th 2020 magazine cover to mark this! The magazine used additional photos from the Emmy magazine photoshoot that was published earlier in the year, and features a new interview in which Reese talked about growing her business and working to be taken seriously as a producer. Read the article below, and find the scans in our Gallery. Congratulations to Reese on being recognised for her fantastic work again!
The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands
When the pandemic forced us all to begin sheltering in place in March, we leaned on TV, publishing and digital brands more than ever before to connect us with the outside world. So it’s no surprise that Adweek’s annual Hot List, which always honors the best in those three categories, is full of people and brands who were at their best when so many things seemed at their worst.
Take Adweek’s Media Visionary Reese Witherspoon, who has turned Hollywood on its head by creating a successful media company, Hello Sunshine, focused on female-centric stories—for a variety of platforms.
Our TV Creator of the Year, Jon Favreau, helped get Disney+ off to a hot start with The Mandalorian, while TV Executive of the Year, TLC president Howard Lee, showed that linear networks still have plenty of fight in them.
Digital Creator of the Year Sarah Cooper turned her popular President Trump lip-syncs on TikTok and Twitter into a Netflix comedy special, and Digital Executive of the Year, Twitter CEO Jack Dorsey, is helping lead the charge against lies and hate speech on social media.
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