Reese Witherspoon’s Hello Sunshine Acquires Lifestyle and Organizing Brand The Home Edit Hello Sunshine is planning “additional content and commerce offerings” for the home organizing brand.
Hello Sunshine, the media and entertainment company founded by Reese Witherspoon, wants to help organize your house.
The company has acquired The Home Edit, a lifestyle brand and home organization company founded by Clea Shearer and Joanna Teplin. Hello Sunshine plans to grow the business through “additional content and commerce offerings, and creating more ways for audiences to engage with the brand,” the company says.
The acquisition is the first for Hello Sunshine since it was acquired itself by Kevin Mayer and Tom Staggs’ Candle Media last year. The deal — terms of which were not disclosed — serves to underscore that the entertainment brands acquired by Candle remain free to pursue their own strategic opportunities.
The Home Edit was already familiar with Hello Sunshine, as Witherspoon’s company produced its Netflix series, Get Organized With The Home Edit. The company also has product lines in retail stores like Walmart, multiple books (which fit nicely in Hello Sunshine’s book club) and a full-service home organizing business in nine U.S. cities.
“After working alongside Clea and Joanna for years and watching them develop their remarkable brand and business, we are thrilled to officially welcome the incredible The Home Edit team to Hello Sunshine,” said Witherspoon in a statement. “The Home Edit has connected with audiences in so many meaningful ways through their brilliant content and product offerings. They strive to make everyone’s life easier and more joyful. I am thrilled that Hello Sunshine and Candle Media are going to enable them to expand their business to reach an even larger audience.”
Hello Sunshine was the first high-profile deal struck by Candle Media, but it has continued to make a splash in the entertainment M&A world.
The company acquired a stake in Will Smith and Jada Pinkett Smith’s Westbrook Inc., bought Fauda producer Faraway Road and, in its biggest deal yet, acquired Cocomelon and Blippi owner Moonbug Entertainment for $3 billion. Moonbug is also rolling up other children’s content, buying the YouTube brand Little Angel earlier this month.
It’s all part of a larger push by private equity to get a foothold in the entertainment business, seeking to ride a wave of streaming video growth and direct-to-consumer brands and turn them into steady cash flows.
In the case of Hello Sunshine and The Home Edit, a combination of new content opportunities combined with consumer products and in-home organizing services proved hard to resist.
Reese Witherspoon on Acting: ‘My Performances Have Been Based on My Friends, and I’ve Never Told Them’
From Tracy Flick to Elle Woods to Madeline Martha Mackenzie, few actors have as many household names in their body of work as Reese Witherspoon. How has her acting process helped her create so many iconic roles? “It’s almost like being an anthropologist,” she says. “You are studying contemporary behavior and how people interact and then applying it to character.”
Take “Legally Blonde,” her instant-classic comedy about a sorority sister–turned–Harvard lawyer. “There’s a reason that it has stood the test of time,” Witherspoon says of the 2001 film. Remembering how she constructed Elle Woods, she says she spent time at a real-world sorority house to watch how the members behaved. She also went to a fancy Beverly Hills department store to watch customers try on shoes. All that analysis then went back into the performance.
Witherspoon’s techniques for each role vary wildly, thanks to an early start as a teen actor and a lack of formal training. As she puts it, “It’s hard for me to describe [my process], because I’ve kind of taped it together with duct tape!” After being bit by the acting bug early on in Tennessee, she began taking adult acting classes, appearing in commercials, and performing odd jobs in film production. She dropped out of school to pursue a screen career and broke out in “The Man in the Moon,” following it up with “Cruel Intentions” and “Election.” Eventually, she became a movie star; her performance as June Carter Cash in “Walk the Line” earned her a SAG Award, a BAFTA, and an Oscar.
“The way I prepare for everything is deeply personal for me,” she says, “so sometimes I have a hard time explaining to directors what I do. But it’s a deep, deep understanding of where the character comes from, what their upbringing was, who loved them, who didn’t love them. How do they walk through the world? Do they diminish themselves? Do they take up space? And so much of it comes from knowing people and watching people.
Reese Witherspoon’s Hello Sunshine, World of Women Partner to Adapt NFTs Into Movies, TV Shows
Reese Witherspoon’s Hello Sunshine has forged a storytelling partnership with World of Women (WoW), the NFT collective that is cracking open the male-dominated world of crypto currency while celebrating inclusivity and equality. World of Women launched in July 2021 with some 10,000 artworks from women creators, quickly becoming one of the most popular and profitable purveyors of non-fungible tokens.
As part of the partnership, Hello Sunshine will build out the World of Women character universe and franchise into entertainment properties including feature films, scripted and unscripted TV series. The move is another sign of the growing popularity of NFTs and the potential they hold for traditional media companies on the prowl for intellectual property.
They will also launch a Hello Sunshine x World of Women live event in conjunction with other diverse women-led NFT projects. The goal is to educate women about this new space.
“While the crypto and NFT space is largely dominated by men, there are inspiring leaders like World of Women creating incredible communities for women during this massive shift for media and technology,” said Witherspoon. “We’re proud to partner with WoW to expand their universe of characters and to develop innovative scripted and unscripted content. We look forward to engaging with the remarkable WoW community at every step of this partnership and creating opportunities for WoW holders to work collaboratively with Hello Sunshine on transforming the WoW art into powerful stories.”
The move isn’t a complete surprise. Witherspoon has been outspoken about her support of World of Women’s mission, even making her profile picture an NFT from World of Women’s collection. She’s also been using her social media platform to talk up the possibilities of the metaverse, digital art and cryptocurrencies.
Hello Sunshine shares a similar mission with World of Women. Both companies are female-led and also make a point of promoting works by female artists and authors. Hello Sunshine has produced “The Morning Show” for Apple TV and has Olivia Newman’s adaptation of Delia Owens’s “Where the Crawdads Sing” and Aline Brosh McKenna’s “Your Place or Mine” on tap. In August, Witherspoon sold a majority stake in Hello Sunshine to Candle Media, which is led by former Disney executives Kevin Mayer and Tom Staggs.
Blackstone’s Annual Holiday Video Is Out And Reese Witherspoon Is in It
Since the first Monday of lockdown in New York, a weekly company-wide Zoom has marked business milestones and built personal ties at Blackstone: President Jon Gray has talked about his Covid puppy Luna. Chief Executive Officer Steve Schwarzman recently told of outdoor adventures with his grandkids, all while wearing a blue Santa hat.
Dubbed Blackstone Television, the meeting has grown into its name. Gray and Chief Administrative Officer Vik Sawhney read their pun-filled scripts from a teleprompter. Sawhney makes good use of a sound-effects gizmo.
“What started as a crisis project has been woven into the fabric of the firm,” Gray said Monday, after the last meeting of the year, titled “Season 2, Episode 40.”
Perhaps the biggest sign of the show’s success is that it’s the subject of Blackstone’s fourth annual holiday video, which as the alternative-asset manager looks to expand its holdings in media, could well be dubbed Blackstone’s original streaming hit.
In real life, Blackstone Television presents a lot of straight information with some fun peppered in. The version in the holiday video bends and twists reality, to provide laughs to employees and the firm’s investors.
Like the past three versions, this year’s video opens with the theme song for “The Office” as a camera pans across Blackstone’s Manhattan headquarters. Gray is the star again, playing a manic version of himself, this time obsessed with making Blackstone Television just like a real TV show.
Reese is on the cover of the new December/January issue of In Style US! She is interviewed by US broadcaster Gayle King, and they talk about Reese’s work as a producer, humility and ambition, her daughter and family, Legally Blonde and The Morning Show. It’s accompanied by a beautiful (but slightly photoshopped) new photoshoot. The behind the scenes video of the photoshoot interview is really good too – Reese talks about some of her past characters, what she thinks about some of her past red carpet outfits, the difference between acting and producing, the badass women that inspire her, the movie that made her want to be an actress (Broadcast News & Overboard), and what she thought when walking up to receive her Oscar. Read the interview and watch the behind the scenes video below, and find high quality photos in our Gallery. The magazine hits news-stands on Friday so be sure to pick up a copy!
Reese Witherspoon Isn’t Afraid to Say She’s the Best
With her recent nine-figure money moves and a full slate of upcoming projects, the Morning Show star is like the Lebron James of Hollywood — and she’ll be the first to tell you.
They share a mutual pal in Oprah Winfrey, but “we don’t have a great meet-cute story,” jokes Gayle King about her initial introduction to Reese Witherspoon. Over the years, they have gotten to know each other through corporate gatherings, private dinners, and, of course, regular interviews. (In 2019, King was even the subject as Witherspoon and her Morning Show co-star Jennifer Aniston were the ones asking the questions for a CBS Mornings segment.) When it was revealed this past summer that Witherspoon had sold her female-focused production company, Hello Sunshine, for around $900 million, King was among the first to salute her. “That was a big friggin’ deal,” said King during this talk for InStyle. “When I read it in the paper, I stood up and gave you a round of applause.”
Gayle King: What’s it like to be a badass? Own it, Reese!
Reese appeared on The View on September 15th whilst promoting The Morning Show. Reese looked smart in a purple dress by Gabriela Hearst with jewellery from Raven Fine Jewelers. It was another good interview – she chatted about the sale of Hello Sunshine and her mission to “re-center the world around women’s stories”, the infamous script she read 10 years ago that inspired her to start her own production company, the new season of The Morning Show and how it incorporates the real-world and the “new normal” coming from the pandemic, what made morning shows a good topic for a drama series, why Legally Blonde resonates with so many people, the fun she and Mindy Kaling are having working on Legally Blonde 3, her first appearance on The View, and her advice to new mothers. The videos are below and screencaptures are in our Gallery.
That’s all the coverage from Reese’s talk show appearances, but don’t forget to check out the promotional video interviews here for more interviews, and we’ll have screencaptures from these in our Gallery in time.
Reese appeared on CBS Mornings on September 24th, to promote The Morning Show. It was a really good interview, in which Reese talked about her character Bradley’s demands for more, cancel culture, her co-star Julianna Margulies, the sale of Hello Sunshine, her ambition to “make more women more money”, and what she’s most proud of in her career. Watch the interview below, and find screencaptures in our Gallery:
Reese Witherspoon speaks with “CBS Mornings” co-host Gayle King about season 2 of “The Morning Show,” and the nearly billion dollar sale of her media company, “Hello Sunshine.”
Reese and Jennifer Aniston appeared on Aussie talk show The Project on September 12th whilst promoting The Morning Show season 2. They talked about filming the new season, Reese’s Hello Sunshine business sale, and Reese taking Ava to set of Friends. Watch the interview below and find screencaptures in our Gallery:
When it comes to Hollywood stars, they don’t come much bigger than Jennifer Aniston and Reese Witherspoon. Lisa caught up with the A-listers to chat about the new season of their hit drama Morning Wars. #TheProjectTVpic.twitter.com/v7HctGckRr
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