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Archive for the ‘Advertising Campaigns’ Category

January 3, 2022   •  Category: Advertising Campaigns, Articles & Interviews0 Comments

Reese Witherspoon Spills Her Skincare Routine And Why Beauty Ingredients Matter

Sometimes stars really are just like us. During lockdown, Reese Witherspoon went for a walk through her hometown. She wandered into Sephora and picked up a few Biossance products. “I ended up trying them because I was looking for a clean beauty solution for my skincare needs, and I was just crazy about them,” Witherspoon recalls. She called her rep to ask her to put her in touch with the Biossance team so they could answer all her burning questions about the brand, from who makes the products and how to where they’re made.

Fast forward and Witherspoon is now a global brand ambassador for Biossance, with a rare five-year partnership with the brand. “For us, it was truly from the beginning recognizing that Reese has always embraced education and empowerment, specifically for females, whether it’s a female author, leader or an actress, and that has inspired us for years,” says Catherine Gore, President of Biossance. “[We are dedicated to] bringing intellect and science to Biossance. Helping to tell that story, we felt that there was no better partner than Reese.”

A phrase that Gore says often and is the philosophy of Biossance is “the nerdy side of science and the charming side of beauty can coexist.” The brand is dedicated to introducing biotechnology into the beauty industry and taking age old science to the next level. That explains their dedication to using sugarcane fermentation to create plant-based alternative ingredients that replicated their DNA, like squalane. What really sets them apart is they sell that technology to their competitors, making the ingredients available to all, in the interest of a healthier planet. “[Biotechnology] is the future of everything,” Gore says. “Consumers are smart. It’s not just about wanting a product that’s beautifully packaged; it’s actually about is it effective? How is it made? Who’s making it? Who’s making money off of that?”

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Reese Witherspoon’s Skincare Secrets
The actress opens up about her current skin concerns and the advice she’s passing down to her kids.

Clean beauty has come a long way. Just a few years ago, the hunt for a simpler ingredient list usually ended with sacrificing efficacy and skin-transforming results. But we’ve now entered an entirely new age, one where it’s not just good enough to be a clean product—it has to be a clean product that performs.

Biossance is leading the “clean science” revolution with its signature plant-based squalane, and that’s precisely why beloved actress Reese Witherspoon signed on in April to be the brand’s global ambassador.

“I started looking for clean beauty solutions probably like a year and a half ago,” Witherspoon tells BAZAAR.com. “I was in my hometown Sephora and was looking at the Biossance products. It has such great reviews, and somebody mentioned it to me so I bought a bunch. I just started using them. And I found them so effective, completely luxurious, unlike any other clean product I’ve ever used. And I was just hooked.”

BAZAAR.com caught up with Witherspoon after a recent Biossance event to chat about her skin journey, how she unwinds at the end of a long day, and which of her iconic characters share her skin care routine.

What has your skin journey been like the last few years, and what are your concerns now?

My skin texture has changed a little bit—it’s a little bit drier. I definitely struggle with brown spots, I think from pregnancy, and so I’m looking for products that are really effective for dark-spot treatment. Especially in the summer, they get darker since they come up with heat. But you know, moisturizing, making sure the texture is very smooth, that’s really important for the base under the makeup, because the cameras now are so HD and there’s nowhere to hide.

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Amyris Brand Biossance® partners With Reese Witherspoon To Accelerate Clean Beauty Movement

Amyris, Inc., (Nasdaq: AMRS) a leading synthetic biotechnology company active in the Clean Health and Beauty markets through its consumer brands, and a top supplier of sustainable and natural ingredients, today [April 7th] announced a 5-year partnership with Reese Witherspoon as global brand ambassador for Biossance®, one of the fastest growing clean and sustainable skincare brands in the world.

Together, Reese and Biossance will partner to shape the future of clean beauty, leveraging her global leadership in the entertainment industry, and passion for education, with Biossance’s unparalleled expertise in skincare efficacy, and clean beauty science.

Reese, the Biossance brand team and its industry-leading scientists will create content that is engaging and educational, empowering today’s beauty community to become savvier, more health-conscious consumers. She will also develop curated and limited-edition items featuring her favorite Biossance products.

“I have always been conscious of what’s being put on my skin, but after all the time I’ve spent on-sets throughout my career, I’ve learned so much,” Reese Witherspoon explains. “As my knowledge has grown so has my desire to use clean and consciously created products. I not only fell in love with Biossance’s products, especially their Rose Oil, but also their innovative, female-led team and their mission towards a sustainable future. My skin has never felt healthier and I’m proud to work with such a strong industry leader in sustainability and care for our planet.”

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Reese joined Sean Hayes, Jason Bateman & Will Arnett for the October 26th episode of their podcast ‘Smartless’ earlier this week. They talked about their experiences and process on set as actors/directors/producers, Reese’s childhood, her book club and the changing nature of media, Kamala Harris, Reese’s political aspirations, parenting/mental health during the global pandemic, and her retirement plan. It’s a good interview – listen below:





Last week, Reese attended the Elizabeth Arden Garden Party in Beverly Hills to promote some of the brand’s new products. Reese embraced the floral theme with a Altuzarra shirtdress, Malone Souliers sandals and a Vita Fede mini Andrea pearl bracelet. Reese gave several interviews during the party, and talked about her style and women in business – read the interviews below. Find photos in our Gallery:

Elizabeth Arden Garden Party x15



Reese Witherspoon Reveals The Best Beauty Tip Her Mom Ever Gave Her

Reese Witherspoon owes her best beauty secrets to the women who raised her.

“I’ve learned so much from my mom to my grandma, and I think that it’s so great that I am able to pass it on to my daughter,” the “Big Little Lies” actress and Elizabeth Arden ambassador told Access exclusively at the brand’s garden party in Beverly Hills on Wednesday.

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Crate and Barrel Announces Partnership with Reese Witherspoon

Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.

As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.

“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”

The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.

This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.

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February 24, 2012   •  Category: Advertising Campaigns, Avon, Video Updates0 Comments

Here’s a slightly shorter, French version of Avon’s new Shine Attract lipstick advert:





August 24, 2011   •  Category: Advertising Campaigns, Lindex, Video Updates1 Comment

I’ve just come across the first few Lindex adverts! View them below:



 



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Current Projects
Big Little Lies (2019)
Seasons 1 & 2 available now on HBO
Role: Madeline
Genre: HBO TV Series - Drama
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The Morning Show (2019)
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Role: Bradley Jackson
Genre: Apple TV+ Series - Drama
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Little Fires Everywhere (2020)
Season 1 available now on Hulu/Prime Video
Role: Elena Richardson
Genre: Hulu TV Series - Drama
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Sing 2 (2021)
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Legally Blonde 3 (2022)
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