Reese attended the Upfront Summit in LA on January 29th/30th, to talk about Hello Sunshine with her CEO Sarah Harden.

The annual Upfront Summit hosts more than 1,000 top investors, entrepreneurs, and leaders for an invitation-only event in Los Angeles. Forget what you think you know about tech conferences – with two days of compelling content, conversation, and connection, our Summit showcases the best of technology, innovation, and creativity, from established global brands to bleeding edge disruptors. We take on meaningful subjects with true thought-leaders. And it’s a lot of fun – it is LA, after all.

Reese Witherspoon and Sarah Harden discuss creating their media company Hello Sunshine and developing projects that put marginalized creative voices and storytelling at the forefront – how it was started, the untraditional power structure at the head of the company, and how they’re architecting the business for the next 20 years.

They also discuss how much they love data and books, about the journey of Reese’s Book Club, and what it takes to change and diversify the media landscape.