See Reese Witherspoon’s Empowering New Lipstick Collaboration with Elizabeth Arden

Reese Witherspoon and Elizabeth Arden are teaming up again to empower women through beauty.

One year after the brand and its Storyteller-in-Chief launched the March On campaign to provide support for women’s issues worldwide, and commemorated moment with a charitable red lipstick, they’re continuing the mission, this time with a vivid pink.

The shade, Pink Punch is from Elizabeth Arden’s existing Beautiful Color Moisturizing Lipstick range, but has been repackaged in a beautiful updated tube, and autographed with Reese’s signature.

Witherspoon says the bold tone is her favorite. “It’s a strong color that inspires optimism, so it felt like the perfect color for our March On campaign,” she shares with PEOPLE.

Last year, Witherspoon and the brand kicked off the initiative at the UN on International Women’s Day, March 8, 2018. Along with the announcement, the brand pledged one million dollars, including 100 percent of lipstick proceeds, to UN Women, an organization that advocates for gender equality.

“I think the lipsticks we have created are a great way to extend the legacy of Elizabeth Arden, who cared so much about women’s rights and the freedom of women worldwide,” says Witherspoon of the ongoing campaign, adding that she is “enormously happy to be collaborating with a brand that I love, and that is dedicated to making women’s lives better.”

This year, the actress will be spending International Women’s Day on set, but will celebrate the day nevertheless.

“I love International Women’s Day because it’s a time to reflect and help women all over the world. I feel like I’ve had an extraordinary amount of privilege growing up in a country where I have a lot of rights, and I think it’s important to shed light on women who don’t have the same.”

(People.com)