Reese Witherspoon Launches Multimedia Brand for Women

Reese Witherspoon is getting into the media scene.

The actress and producer — along with Otter Media, the joint venture formed between The Chernin Group and AT&T — are launching Hello Sunshine, a new cross-platform brand and consumer-facing content company dedicated to telling female-driven stories. Hello Sunshine will leverage the experience of its founders to create, curate and discover powerful content by and for women across all platforms, from daily social and short form digital content to television shows and motion pictures.

The company will begin to share content in 2017 at Hello-Sunshine.com, as well as across other platforms. Witherspoon’s current production company, Pacific Standard (Gone Girl, Wild), is part of Hello Sunshine and will continue to elevate and champion female storytelling.

Media and tech industry executive Kerry Tucker will lead the company as CEO, overseeing all operations and strategy. She jumps from her position as COO of The Video Genome Project, the video startup recently acquired by Hulu, and previously served as EVP/CMO of Victoria’s Secret and head of marketing for all divisions of Martha Stewart Living Omnimedia.

Seth Rodsky, founding partner of Strand Equity Partners, is partnered with Witherspoon on the deal and will join the Hello Sunshine board.

“I’m thrilled to be partnering with Peter Chernin and AT&T on this exciting new company. My lifelong passion has been to tell women’s stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content,” said Witherspoon in a statement. “Kerry Tucker is uniquely qualified to run this company with her extensive marketing background and her understanding of the female audience. Hello Sunshine is deeply committed to creating content that will reach women where they spend time, whether it is at a movie theater, at home or on their mobile device. Women are looking for entertainment that speaks to them about what they value. Hello Sunshine will make content that entertains, educates and brings women together.”

(THR)