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September 29, 2016   •  Category: Draper James, Gallery Updates, Public Appearances, Video Updates0 Comments

Reese attended a party to celebrate the opening of her new Draper James store in Dallas last night, and she looked charming in a little dress from her own label. Check out the pictures, articles and videos within this post:

Draper James Dallas Store Opening

Reese Witherspoon Brings Southern Style & Comfort to Dallas

If we could pick any celebrity to open a store in Dallas, Reese Witherspoon would’ve probably been one of them. So, thank goodness the actress has opened a Draper James store in the city!

The 1,800 square foot boutique is nestled in Highland Park Village, which is hundreds of miles away from its flagship store in Music City.

“Ever since we opened our business about a year and a half ago, Dallas customers are incredible,” Reese told NewsFix. “They’ve been so great, and they said, ‘We need a store!'”

Although Draper James isn’t along the lines of Elle Woods’ fashion sense, Reese says the inspiration does come from another leading lady in her life.

“My grandmother was a southern lady, and she didn’t have a lot of money,” Reese explained. “When she put a dress on, she always made sure she looked her best and had her bag and shoes matching.”

And that’s what the 40-year-old mom had in mind for her female customers — easy to put on and head out the door!

We don’t know if you can do a whole lot of bendin’ and snappin’ in the beautiful dresses, but you can cheer on your favorite football team in Reese’s Tailgate Collection.

“I always look at things the women wear to sports games, and I was like, ‘Why can’t we elevate it?’ We have cooler bags and cross-body bags ’cause you can’t take big bags into stadiums,” she said.

Reese is also using her fashion brand to help those in need. She’s teamed up with FEED Projects to provide meals to the hungry.

We’re sure glad Reese chose Dallas as her fashion home sweet home!

“I’ve already made friends with the neighbors next door. It’s going to be a great time!”


Reesemania at Reese Witherspoon’s Highland Park Village store

Wednesday night, Reese Witherspoon generated more buzz in Dallas than your average Oscar winner. There was a Reesemania when she arrived in Highland Park Village for the grand opening party of her Draper James clothing and accessories store.

“I have never felt more welcome in a city in my entire life,” she said as the crowd of invited guests smiled, squeezed closer and raised phones for photos. “I think I’ve been hugged more times today than the entire time I’ve lived in L.A. You know when you have a party and you have that fear no one will come? That’s not tonight.”

Highland Park Village managing director Stephen Summers could have told her it would be full. “We sent out our invitations,” he said, “and got back all yesses. That’s never happened.”

Billionaire banker Gerald “Jerry” Ford and his wife, Kelli, and Dallas Cowboys first lady Gene Jones and her daughter, Charlotte Anderson, were among those who turned out. Former Cowboys great Roger Staubach and his wife, Marianne, had a crew of Staubachs–daughters, Jennifer Gates, Michelle Grimes, Stephanie Philips and Amy Mentgen and granddaughters Gracie Grimes, Jordan Gates and Jessica Whitsitt.

After Witherspoon opened her first Draper James in Nashville, she wanted a good location in Dallas for store number two. A friend in retail said, “Highland Park Village. It’s the center of everything.”

“So I texted Stephen Summers,” she said. “And I just said, ‘Hi this is Reese Witherspoon, can I have a store in Highland Park Village?’ Long story short, three months later I was down here walking around and I said, ‘This is where we have to have our next store.'”

(Dallas News)

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