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December 8, 2014   •  Category: "Wild", Producing0 Comments

Witherspoon’s ‘Wild’ Opening Weekend Treks Into Solid Box-Office Territory

Wild, starring Reese Witherspoon in the film adaptation of Cheryl Strayed‘s memoir of a life-changing hike, blazed a trail into solid box office territory, opening in 21 theaters over the weekend with a $630K gross. The feature, which Witherspoon also produced under her Pacific Standard label, was easily the weekend’s biggest newcomer with a $30K per-theater average. Alan Turing biopic The Imitation Game, meanwhile, once again took the weekend’s highest PTA numbers as it added locations in its second week.

The Searchlight title opened in New York and L.A. Wednesday, expanding for the weekend to 21 theaters in 7 markets. Director Jean-Marc Vallée‘s previous film, Dallas Buyers Club, opened in November 2013 with a nearly $29K PTA, and went on to cume nearly $27.3M and three Oscars, including Best Actor for Matthew McConaughey. Searchlight said it plans to keep Wild hiking through theaters for a lengthy period to come.

“The reviews have been phenomenal and the response at the box-office this weekend was great as well,” Searchlight said in a release. “The film performed well in both Art/Specialty venues as well as in upscale mainstream complexes indicating to us that the film should be able to reach a very broad audience. We are very encouraged by this weekend’s results,” the company said Sunday reporting its numbers. Wild will open in 13 additional markets and expand in some cities where it’s currently playing, playing up to 100 theaters by Dec. 12, and as many as 900 theaters by Christmas Day.

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