Reese Witherspoon Hires C. Wonder President Andrea Hyde

C. Wonder president Andrea Hyde has been hired by Reese Witherspoon to be chief executive officer of her as-yet-unnamed lifestyle company. The omnichannel venture, which will emphasize Witherspoon’s Southern roots and personal style, will launch in 2015. Hyde’s last day as president of C. Wonder will be Friday.

Hyde has been a president of Burch Creative Capital since 2011 and, for the past six months, has held the post of interim president of C. Wonder. Utilizing her strength in brand-building over multiple selling platforms, Hyde played a role in incubating multiple brands for Chris Burch. Prior to joining Burch Creative Capital, Hyde was ceo of French Connection and Nicole Farhi for almost eight years, where she was responsible for all aspects of the retail, wholesale and restaurant branded business for North America. She has also held management positions at Kenneth Cole and Gap Inc. She started her career at Estée Lauder and worked at Calvin Klein.

– WWD