Avon Global Ambassador, Reese Witherspoon, will travel to Sao Paulo, Brazil to celebrate the success of the company’s first-ever global fundraising product, the Women’s Empowerment Bracelet, which has sold 1.5 million since launching in March.
Reese will be joined by female luminaries, Nilceia Freire, Brazil’s Federal Secretary for Women Policies, Ana Falu, UNIFEM Regional Director for the Southern Cone, and bio-chemist and domestic violence survivor, Maria da Penha.
The Avon Women’s Empowerment Bracelet was created to raise awareness about the need to speak out against the violence that affects women globally. In support of this mission, proceeds from the Women’s Empowerment Bracelet will go to the Avon Empowerment Fund, which will contribute to the UNIFEM-managed UN Trust Fund to End Violence against Women. The first $500,000 from bracelet sales have been matched in 2008 by the Avon Foundation for a total donation of $1 million for new grants by the UN Trust Fund, representing the single-largest one-year corporate contribution to-date. Additional funds raised will support local domestic violence programs in each country Avon is located.
Source: IT News