US direct-sales company Avon is teaming up with global fashion house Emanuel Ungaro to launch two new signature fragrances, one for women and one for men. U by Ungaro for Her and U by Ungaro for Him are slated to launch globally starting this August, initially in the US. The new scents will appear in Avon’s brochure, which more than five million Avon representatives distribute throughout the world. The brand’s ambassador, American actress Reese Witherspoon, will feature in global print and television ads for the two fragrances.
Both were created by noses at International Flowers and Fragrances (IFF). The women’s juice is a fresh, woody floral featuring top notes of bergamot blossom, wet freesia and pepper blossom, among others, with a base note that blends iris, sandalwood and musk. The men’s scent is a woody aromatic watery blend that combines top notes of green mandarin leaf, ruby red grapefruit and pomegranate with middle notes of cardamom, cedarleaf and immortal flower. The base note is composed of vetiver, patchouli, sandalwood, tonka bean and Peru balsam.
Avon teamed with French fashion heavyweight Christian Lacroix for the creation of a signature fragrance line last spring, resulting in what the beauty brand says was its most successful launch to date. Selective fragrances for the Ungaro brand are manufactured by Italian company Ferragamo Parfums.
Source: Cosmetic News