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October 4, 2007   •  Category: News & Gossip0 Comments

Reese Witherspoon is the #5 top cover star, according to Forbes‘ first-ever analysis of the top-selling celebrity faces. Only Jennifer Aniston, Brad Pitt, Scarlett Johansson and Angelina Jolie’s pictures on the covers of magazines cause a greater increase in sales than Reese! Here’s the top 10:

1) Jennifer Aniston
2) Brad Pitt
3) Scarlett Johansson
4) Angelina Jolie
5) Reese Witherspoon
6) Katie Holmes
7) Carrie Underwood
8) Jennifer Hudson [tie]
8) Valerie Bertinelli [tie]
10) Kelly Ripa

We looked at the newsstand sales of the six leading celebrity weeklies – People, Star, US Weekly, In Touch Weekly, Life & Style and OK! –over a six-month period ending June 30, as supplied by the Audit Bureau of Circulations. We eliminated all non-celebrity and collage covers as well as special issues with exceptionally large rate bases. Then we counted how many more–or less–issues the celebrity’s cover sold, as compared with the magazine’s average newsstand sales. Next, we factored in the number of full covers a celebrity graced. Finally, we ranked his or her consumer appeal using data from Encino, Calif.-based polling firm E-Poll Market Research to rule out flukes.

Here is what they said about Ms Witherspoon:

Witherspoon is nothing if not loved. In fact, the Oscar-winning actress is the third most-liked star on our list, with an E-score of 35. But when it comes to shilling magazines, her results are mixed. Though her Feb. 19 US Weekly cover saw newsstand sales rise some 5%, sales of her April 23 cover of the same glossy fell 6%.



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