Net-a-Porter teams with Reese Witherspoon on Draper James capsule collection
Net-a-Porter prides itself on its exclusive capsule collections, investing in them in an increasingly frequent and broad way. To that end, coming May 10 is a summer capsule collection from Draper James, the Southern-inspired lifestyle brand launched by Reese Witherspoon in 2015.
“The inspiration was a summer garden party, with all the dresses you end up buying in the summer to go to weddings and in the South to go to steeple chases,” said Witherspoon, noting she was originally connected to Net-a-Porter through Sarah Rutson, the company’s former vice president of global buying. “They were looking to connect their customer to price points that were really great for us, as well.”
Draper James’ wholesome, preppy-ish aesthetic and friendly prices are a bit of a departure for Net-a-porter, which pushes advanced fashion and luxury brands hard. Prices of the capsule start at $150 and the collection consists of dresses, tops, A-line skirts, jumpsuits with a focus on pastels and magnolia and gingham prints, as well as straw bags.
“Draper James has perfected easy summer dressing with a charmingly feminine aesthetic. It offers something new and different to the Net-a-porter customer, which we are always looking for, as well as opening us up to a new audience,” said Lisa Aiken, Net-a-Porter’s retail fashion director, noting the collection is intended as high summer and vacation dressing. “Reese was very involved in the development of this collection, so much in fact that she would Skype in for our design meetings. We took what Draper James was doing with their existing collection and gave it that Net-a-Porter spin by dropping hem lengths, exaggerating sleeves, offering off the shoulder necklines and simplifying the print. In essence it’s what Draper James was doing and adding a little bit of a fashion twist.”
If the capsule is opening Net-a-Porter up to a new audience, it’s doing the same for Draper James. The collection is the brand’s first foray into wholesale. Witherspoon noted that the label will be launching with Nordstrom next and also has two of its own new stores coming, in Atlanta and Kentucky, bringing its retail network to four stores.Continue reading this entry »
Adam Scott, who played Ed in Big Little Lies, recently spoke to the LA Times about the possibility of a season 2 of the show:
“A lot was left unsaid,” Scott notes. “But there’s also something great about that being the end as well. It’s a terrific ending.… I think it’s cool to end on such an ambiguous note.”
Some of that ambiguity has to do with the tension between Ed and Witherspoon’s Madeline. She’s had an affair, which Ed kind of knows about. And yet, there he is on stage, at the big Trivia Night gala, making like “Blue Hawaii” Elvis, singing “The Wonder of You.”
“He chose that song for specific reason … to speak directly to his wife,” Scott says. “Things sort of come to a head there at the party and I think Ed’s suspicions that he didn’t want to fully explore for fear of what he might learn, the tipping point finally came when he walked into the party and he put it all together. And I think in the process of singing that song, he found his love for his wife again.”
Watch his full interview here.
Reese is currently taking part in a live panel at the Milken Institute’s Global Conference. She’ll be talking about starting and developing her businesses in the panel entitled ‘That’s Entertainment: Looking for the Next Stage’. She talks about how she had the choice of whether to take Big Little Lies to Netflix or HBO, how she identified a market for more female-driven work, and how seeing how her kids interact with media has influenced her business choices, e.g. using YouTube and social media. Watch the live stream below, and we’ll have more coverage for you after the event too…
The 20th Annual
Milken Institute Global Conference
“Building Meaningful Lives”
April 30 – May 3, 2017 | Los Angeles
The Global Conference convenes the best minds in the world to tackle the most stubborn challenges. That commitment to the power of ideas has set this event apart for two decades. It is a unique setting in which the individuals with the capital, power and influence to move the world forward meet face-to-face with those whose expertise and creativity are reinventing industry, philanthropy and media.
Expand your network of accomplished and influential people — 3,500 attendees from 50 countries, all senior decision-makers in their fields.
Julia Boorstin, Senior Media and Entertainment Correspondent, CNBC
Leslie Moonves, Chairman and CEO, CBS Corporation
Peter Rice, Chairman and CEO, Fox Networks Group
Ted Sarandos, Chief Content Officer, Netflix
Reese Witherspoon, Actress; Producer
Jeremy Zimmer, CEO and Founding Partner, United Talent Agency (UTA)
Is bigger better in the entertainment industry? Scale matters in the quest to profit in expanding overseas markets and compete with the giants created by mergers among media and entertainment providers. This session will bring together senior industry leaders to address a range of questions on the effects of megamergers and intensifying global competition.
How will new competition in new markets, both domestic and abroad, realign the landscape and affect the prominence of Hollywood?
Will overseas markets influence the nature of the content produced domestically? Could it lead to greater diversity of stories and narratives?
How stable are the new revenue streams generated by new technologies? How do companies and individuals invest in new products and creative people in this environment?
Reese attended the annual Costume Institute Gala in New York City last night, and she wowed with a dramatic look! Reese wore a custom blue and black gown by Thierry Mugler, with Louboutin heels, and Tiffany & Co. jewellry – I love this look on her, it’s a very different choice from her and she pulls it off perfectly! The first HQ photos have been added to our Gallery, and further down this post are a few videos from the event:
• Costume Institute Gala x75
Last night Reese attended a party in New York City to celebrate Harper’s Bazaar magazine’s 150th anniversary. She looked chic in a little black dress with crystal embellishment, and posed with Harper’s Bazaar editor-in-chief Glenda Bailey.
So far only a few pictures have become available – they’ve been added to our Gallery, and we’ll keep an eye out for more…
Updated: 17 beautiful HQ photos from the event have been added to our Gallery!
Over 200 additional HQ photos from last weeks Tiffany & Co. Blue Book Gala have been added to our Gallery – Reese looked gorgeous in her teal dress!
• Tiffany & Co. Blue Book Gala x215
As posted about previously on our Twitter, Reese is featured in the new issue of People magazine, which is their ‘Most Beautiful’ edition. Julia Roberts is on the cover, and Reese is featured inside as one of their Fabulous Faces of 2017. It has a tiny snippet of Reese talking about her mother and grandmother being her role models, alongside a picture from her 2015 Women’s Health magazine photoshoot. We have the scan in our Gallery for you:
Browse the Draper James Summer Collection at DraperJames.com.