Archive for the ‘Other Projects’ Category
November 26, 2017 • Category: Elizabeth Arden
Comments Off on Reese Witherspoon’s Latest Collaboration Aims To Capture The Millennial Imagination
Swaay.com interviewed Leslie Hall, the president of ICED Media who created Reese’s Elizabeth Arden advertising campaign – in the interview, she talked about why and how they got Reese involved in this campaign, and what the thinking behind the campaign is:
Reese Witherspoon’s Latest Collaboration Aims To Capture The Millennial Imagination
Brands working with celebrities is nothing new. Brands using their platforms to tell a story has been done too. And while merging the two is just the natural progression—it’s never been done quite the way that Elizabeth Arden and Reese Witherspoon are collaborating. Tapped as the legendary beauty brand’s “Storyteller-in-Chief,” Reese isn’t just sharing the inspirational story of Elizabeth Arden’s impact to a new generation. She’s also weaving it together with her own narrative and backstory.
Being that Elizabeth Arden is a brand that’s over 100 years old and was likely loved and respected by your grandmother, this is new territory as they attempt to reach out to a younger yet equally empowered generation of women. Just like Elizabeth Arden never followed the rules, this campaign isn’t being launched by checking off the boxes of what should be done or what’s expected. Instead, ICED Media, the agency behind it all is breathing fresh life into the traditional marketing campaign.
Sitting down with ICED Media’s president, Leslie Hall, we went deep into how this campaign was conceived and the new approach they’re taking to truly stand out in the crowded market of inspiring and empowering women.
How did this idea to bring on a storyteller-in-chief originate?
There was this tension that on the one hand, there were a lot of brands talking about powerful women. It was a little bit of a crowded conversation. On the other hand, here’s Elizabeth Arden, a brand with one of the most palpable justifications to be part of that conversation but it just wasn’t right. It was a delicate dance. How do you tell your story in a way that you know will resonate, especially at a time when it’s needed, without feeling like you’re a ‘me, too?’ And, when [ICED Media] first started on this journey with Elizabeth Arden, the thought of working with Reese didn’t even exist. We had an opportunity to do it in a bit more of a quiet way.
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Reese will be making an appearance this coming Thursday to talk about the success of Draper James. Unfortunately the free event has sold out already! We will bring you photos and coverage when they become available…
SCAD In Conversation with Reese Witherspoon & Draper James
Join SCAD in Conversation with Reese Witherspoon, who will recieve the prestigious SCAD Étoile in recognition of her celebrated lifestyle brand, Draper James, and her distinguished contributions to fashion, culture, and design. Created in tribute to her Southern heritage and her grandparents, Dorothea Draper and William James Witherspoon, Draper James is the epitome of contemporary, yet timeless, style.
Étoile – “star in the sky” in French – connotes brilliance, luminosity, and glamour. The SCAD Étoile is a trubute to the biggest and brightest stars of the fashion, style, and design realms, and recognizes trendsetting, innovative leaders for their monumental contributions. Witherspoon joins a highly acclaimed coterie of SCAD Étoile honorees, inclusing Jonathan Adler, Pierre Cardin, Cather Deneuve, Carolina Herrera, and David Yurman.
Date: November 30, 2017 2 P.M.
Location: 173 14th St. NE
Atlanta, GA 30309
GET TICKETS >>
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November 21, 2017 • Category: Draper James
Comments Off on SCAD Partners with Reese Witherspoon and Draper James to Design Capsule Collection
SCAD Partners with Reese Witherspoon and Draper James to Design Capsule Collection
The Savannah College of Art and Design (SCAD) is partnering with Draper James, Reese Witherspoon’s fashion lifestyle brand, to design a limited edition capsule collection for the brand’s Spring line. Students from SCAD’s top-ranked fashion program will design a “Mommy + Me” capsule, which will debut at SCAD FASHWKND in May 2018. The SCAD collection will be available for purchase at draperjames.com.
“SCAD and Draper James belong together! I really admire the depth and breadth of Reese’s accomplishments in film and fashion. Her Draper James line is smart and chic, suffused with Southern charm — just like SCAD!” said SCAD president and founder Paula Wallace. “This partnership with Draper James is a dream for our students, who study within the world’s preeminent School of Fashion. Every day these SCAD students manifest their dreams, just as Reese has done with her elegant, up-for-any-occasion brand.”
The project joins students from SCAD degree programs in fashion, accessory design, graphic design, fashion marketing and management, and fibers with the brand’s top design leadership to develop a complete, market-ready collection. The collaboration will be unveiled at SCAD FASHWKND, the university’s annual fashion celebration, May 17-20, 2018. Hosted in Savannah and Atlanta, SCAD FASHWKND presents SCAD students’ senior fashion collections, mentored and juried by fashion industry designers and influencers, in a full professional production. In 2017, SCAD FASHWKND featured an immersive runway show at the SCAD Museum of Art in Savannah, tableaux vivant-style vignettes at 1600 Peachtree in Atlanta, and a Shop the Runway component of SCAD alumni work at both locations.
SCAD will also honor Witherspoon with the university’s prestigious SCAD Étoile award, presented in recognition of the brand’s unique contributions to fashion, culture, design and style, at SCADshow theater in Atlanta at an event on Nov. 30. Étoile, which means star in French, celebrates outstanding achievements in style and design. Witherspoon joins other fashion designers SCAD has honored, including David Yurman, Vivienne Westwood, Oscar de la Renta, Karl Lagerfeld, Tom Ford, Vera Wang, Diane von Furstenberg, and Carolina Herrera.
“I’m so incredibly honored to receive the SCAD Étoile award and thrilled to be partnering with such a gifted and respected institution. I founded Draper James in order to showcase the originality and beauty of the South, and I’m thrilled it resonates so well with the emerging talent SCAD is known for around the world,” said Witherspoon, the founder and creative director of Draper James.
SCAD is consistently ranked by Business of Fashion and Fashionista as a top fashion university, offering more than 200 courses focused on preparing students for professional careers in fashion industries. SCAD has pioneered programs in accessory design and luxury fashion management, and offers the largest fibers and jewelry degree programs in the U.S. SCAD fashion alumni work at globally renowned brands like Marc Jacobs, Ralph Lauren, Kate Spade, and Lanvin. In the past three years, SCAD students have won over 130 major fashion-related industry awards including consecutive Supima Design Competition grand prize awards, the CFDA Geoffrey Beene Design Award, and the International Design Awards Emerging Fashion Designer of the Year.
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November 14, 2017 • Category: Hello Sunshine
Comments Off on Zendaya To Star In ‘A White Lie,’ Pitch Package From Reese Witherspoon’s Hello Sunshine
Zendaya To Star In ‘A White Lie,’ Pitch Package From Reese Witherspoon’s Hello Sunshine
The hot pitch package on the street is A White Lie, an adaptation of the Karin Tanabe novel The Gilded Years. The book is a psychological thriller built around the true story of Anita Hemmings, a light-skinned African-American woman. The daughter of a janitor, she passed as white so she could attend Vassar at the turn of the 20th century. Spider-Man: Homecoming star co-star Zendaya will play Hemmings. Monica Beletsky is writing the script, and Hello Sunshine’s Witherspoon and Lauren Neustadter are producing along with Zendaya.
The singer-turned-actress next will be seen co-starring in the Michael Gracie-directed The Greatest Showman, co-starring alongside Hugh Jackman. She will also reprise in the Spider-Man sequel opposite Tom Holland.
Zendaya is repped by CAA and Monster Talent; Withespoon is with CAA and LBI.
Jennifer Aniston, Reese Witherspoon Morning Show Drama Lands at Apple With 2-Season Order
Following a multiple-outlet bidding war, Apple has emerged as the victor for a morning show drama starring Jennifer Aniston and Reese Witherspoon.
The tech giant has picked up the untitled drama with a straight-to-series, two-season order (20 episodes total). Aniston (Friends) and Witherspoon (Big Little Lies) will star, exec produce and co-own the show alongside Michael Ellenberg’s Media Res company, which produces the show for Apple. Sources describe the pricetag on the show as comparable to other premium fare with big stars attached. As for how racy it will be, that’s still to be determined as there are no scripts for the drama yet.
The show is described as an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual. Brian Stelter’s book Top of the Morning: Inside the Cutthroat World of Morning TV — which was previously in development at Lifetime as a TV movie — will provide additional background for the show, which is based on an original concept by Ellenberg.
Aniston, who will make her first TV series regular return more than a decade after Friends, will exec produce via her Echo Films banner. Witherspoon, fresh off the success of HBO’s Big Little Lies, will exec produce via her Hello Sunshine company. The series is written and executive produced by Emmy-nominated Jay Carson (House of Cards), who also serves as showrunner. Witherspoon, who memorably guest starred as Aniston’s younger sister on Friends, have remained friends over the years with the morning show drama serving as an on-screen reunion. The package was taken out in July and drew interest from multiple outlets, including Showtime, sources say.
Since leaving his position as head of drama at HBO, Ellenberg has focused on development and has teamed with Bron Studios to launch Media Res. The company’s first project in the works is Scenes From a Marriage, a limited-series take based on the five-hour 1973 film, with In Treatment’s Hagai Levi and playwright Amy Herzog attached.
The Aniston-Witherspoon drama becomes Apple’s second straight-to-series order and joins Steven Spielberg’s Amazing Stories as the first projects the tech giant has picked up under programming heads Zack Van Amburg and Jamie Erlicht. The Amazing Stories anthology is execu produced by Spielberg in partnership with Bryan Fuller, who serves as showrunner. The drama will transport the audience to worlds of wonder through the lens of today’s most imaginative filmmakers, directors and writers. Amblin Television’s Darryl Frank, Justin Falvey and Hart Hanson exec produce the drama from Universal Television.
What remains to be seen, however, is just how Apple will roll out its original scripted series and if it could utilize its streaming music service to do so and if the company — with $260 billion in cash surplus — will turn assets like iPhones to market its programming.
Aniston, who earned five Emmy nominations and won one for her role as Rachel Green on NBC’s Friends, is repped by CAA, Lighthouse Management and Hansen Jacobson. Witherspoon, who has been active on the development side, won an Oscar for her role in Walk the Line and also scored a nomination for Wild. More recently, she scored an Emmy nom for her starring role in HBO’s Big Little Lies with the limited series likely to return for a second season after taking home the win in the category. She is repped by CAA, LBI Entertainment and Hansen Jacobson.
Carson, repped by Management 360, has been with Netflix’s House of Cards for the past three years, serving as a supervising producer and political consultant.
Stelter is repped by ICM Partners.
Reese spoke to Entertainment Tonight at the recent Wall Street Journal Innovators Awards, and talked about the award she was receiving that night, and Ava Duvernay and A Wrinkle In Time:
November 1, 2017 • Category: "A Wrinkle in Time"
, "Big Little Lies"
, Articles & Interviews
, Awards & Nominations
, Draper James
, Elizabeth Arden
, Gallery Updates
, Hello Sunshine
, Media Alerts
, Pacific Standard
, The Family
, Video Updates
Comments Off on Reese Witherspoon named Wall Street Journal’s ‘Entertainment Innovator of the Year’
Another accolade for Reese was announced today – she is the Wall Street Journal’s ‘Entertainment Innovator of the Year’! Reese features on the front cover of their November issue, with a gorgeous new photoshoot and a fantastic, inspiring new interview. The interview focuses on Reese’s recent foray into producing, and features quotes on Reese from her husband Jim, and Nicole Kidman. Find the interview below – it’s a great read – and see photos in our Gallery. The magazine hits news-stands on November 4th so be sure to pick up a copy. Congratulations on this new honour, Reese
How Reese Witherspoon is Changing Hollywood for Women
With projects ranging from her HBO series ‘Big Little Lies’ to her production franchise to her growing lifestyle brand, Witherspoon has become a force in female storytelling
THIS PAST MAY, Reese Witherspoon experienced the closest thing she’ll get to a college homecoming when she returned to Stanford University, where she studied English literature for a few semesters in the mid-1990s but never graduated. Students invited her to be the featured guest at the Stanford Graduate School of Business’s View From the Top speaker series and asked her about her multifaceted career as an Academy Award–winning actress, producer and entrepreneur. Afterward, she popped over to the dorms with her 18-year-old daughter, Ava, to surprise whomever lived in her old room. “I knocked on the door, and a girl was in there,” Witherspoon recalls. “She opens it and screams, ‘Oh, my God! My mom is going to freak out; she just loves you!’ ”
The trip down memory lane prompts Witherspoon, 41, to ponder what might have happened if she hadn’t left the university for Hollywood after freshman year. (She took a leave of absence in 1996 to star in Pleasantville and Election.) After a critically acclaimed debut at age 14 in 1991’s The Man in the Moon, why would an aspiring actress enroll at Stanford and move to Northern California in the first place? “I was never going to be an actor who lives in their car because their dream was so big. [If acting didn’t work] I would have gone from Stanford to medical school and become a surgeon. Right now, I’d probably be the premier surgeon and pediatric cardiologist at Vanderbilt University,” she says, pausing. “What? I’m just being honest. I’m ambitious, and I’m over hiding that.”
“Of all the nasty words I’ve heard that are used to describe women, the one that has the ugliest connotations is ambition,” says Laura Dern, Witherspoon’s friend and co-star in the 2014 film Wild and this year’s seven-part HBO series Big Little Lies. “I don’t know why that’s declared conniving for women, because I’m constantly inspired by Reese’s ambition. You have a dream? She makes it happen.”
In the past decade, Witherspoon, mother of three, top-earning actress, powerful producer and, most recently, fashion designer, has become a new face of feminist filmmaking. Last year, the New Orleans–born, Nashville-raised entrepreneur founded Hello Sunshine, dedicated to realizing stories about women. She had created her own production companies in the past, including Type A Films, founded in 2003 and later dissolved, and then Pacific Standard in 2012. But Hello Sunshine (which absorbed Pacific Standard) is poised to become a Hollywood juggernaut, spanning feature films, TV series and digital content. The Oscar-nominated movies Wild and Gone Girl , as well as Big Little Lies, which won eight Emmy Awards (including one for outstanding limited series), were all projects produced by Witherspoon from books she discovered and optioned. She’s the 21st-century version of silent film star Mary Pickford, known as the first America’s Sweetheart, who co-founded United Artists in 1919, at the age of 27, so she could distribute her own films, or Lucille Ball, the I Love Lucy star who became the first female head of a major studio when she bought out ex-husband Desi Arnaz from their Desilu Productions in 1962. However, whereas those pioneering women were looking for a seat at the table, Witherspoon is seeking a larger piece of the pie.
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October 30, 2017 • Category: Elizabeth Arden
Comments Off on Behind Elizabeth Arden’s Campaign With Storyteller in Chief Reese Witherspoon
Behind Elizabeth Arden’s Campaign With Storyteller in Chief Reese Witherspoon
The goal is to show a younger audience Elizabeth Arden is more than their grandmother’s red lipstick.
By any measure Reese Witherspoon’s image would be enough to power a social campaign, especially after her recent Emmy haul for “Big Little Lies.”
But as the storyteller in chief for Elizabeth Arden, Witherspoon and Iced Media, the digital agency behind a new campaign, ventured in a different direction.
“It would have been easy to focus on this A-list celebrity and that’s what you see a lot of brands do when they have a face that is globally recognized,” explained Leslie Hall, president of Iced Media.
But Iced took a deeper dive, using parallels between Witherspoon and Arden as entrepreneurs and champions of women’s rights. “We took those kinship moments,” Hall said.
The campaign kicked off last week across Facebook, YouTube and Instagram with the third installment going live this week. The latter chronicles Arden’s efforts providing suffragettes with red lipstick. Witherspoon’s Instagram kicking it off last week already has more than 579,000 views.
Hall explained the videos dovetail with Elizabeth Arden’s direction as a company to harken back to the brand’s founder and telling her story in a more pronounced way. “We are tapping into that zeitgeist of powerful women and showing some of her firsts in the beauty business.” Arden’s role in the growth of the beauty industry was also put on the front burner in “War Paint” on Broadway.
The video spots use animation and graphic overlays juxtaposed to Witherspoon’s present day first-person narration.
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To celebrate our 16 years online, here we are spotlighting 16 of our favourite Reese things from the past 16 years. You will see a new one upon refreshing or changing the page.
"It took me years to be the woman my mother raised. It took me 4 years, 7 months and 3 days to do it, without her. After I lost myself in the wilderness of my grief, I found my own way out of the woods."
Big Little Lies (2017)
Genre: HBO TV Series - Drama
S2 - Filming in California now
News / Info / Photos / Official Site
Home Again (2017)
Genre: Romantic Comedy
On DVD/digital download now
News / Info / Photos / Official Site
A Wrinkle In Time (2017)
Role: Mrs Whatsit
Genre: Adventure, Family, Fantasy
On DVD /digital download June 5th (US)
News / Info / Photos / Official Site
→ Full Filmography
Legally Blonde 3
Untitled TV Project with Jennifer Aniston
Little Fires Everywhere
Untitled Producing Project with Kristin Wiig
Are You Sleeping
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
→ Rumoured Roles News → All Projects In Development
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