October 30, 2017 • Category: Elizabeth Arden •
Comments Off on Behind Elizabeth Arden’s Campaign With Storyteller in Chief Reese Witherspoon
Behind Elizabeth Arden’s Campaign With Storyteller in Chief Reese Witherspoon
The goal is to show a younger audience Elizabeth Arden is more than their grandmother’s red lipstick.
By any measure Reese Witherspoon’s image would be enough to power a social campaign, especially after her recent Emmy haul for “Big Little Lies.”
But as the storyteller in chief for Elizabeth Arden, Witherspoon and Iced Media, the digital agency behind a new campaign, ventured in a different direction.
“It would have been easy to focus on this A-list celebrity and that’s what you see a lot of brands do when they have a face that is globally recognized,” explained Leslie Hall, president of Iced Media.
But Iced took a deeper dive, using parallels between Witherspoon and Arden as entrepreneurs and champions of women’s rights. “We took those kinship moments,” Hall said.
The campaign kicked off last week across Facebook, YouTube and Instagram with the third installment going live this week. The latter chronicles Arden’s efforts providing suffragettes with red lipstick. Witherspoon’s Instagram kicking it off last week already has more than 579,000 views.
Hall explained the videos dovetail with Elizabeth Arden’s direction as a company to harken back to the brand’s founder and telling her story in a more pronounced way. “We are tapping into that zeitgeist of powerful women and showing some of her firsts in the beauty business.” Arden’s role in the growth of the beauty industry was also put on the front burner in “War Paint” on Broadway.
The video spots use animation and graphic overlays juxtaposed to Witherspoon’s present day first-person narration.
Reese Witherspoon to Produce Drama ‘Delivery’ in Development at NBC From Kristin Newman, Rob Wright
Reese Witherspoon is attached as an executive producer on a drama in development at NBC, Variety has learned.
Titled “Delivery,” the series is based on the real experiences of series creators, writers, and executive producers Kristin Newman and Rob Wright. It is described as a family drama set in a high-risk perinatology unit. Newman and Wright, a husband and wife team, collaborated for the first time on the script which they wrote last year during the three months Newman spent living in a hospital labor and delivery ward, first on bed rest, and then in the NICU after their daughter was born ten weeks early.
In addition to Witherspoon, Newman, and Wright, Lauren Levy Neustadter will also executive produce. She is the head of film and television for Witherspoon’s Hello Sunshine production company, which is set up under an overall deal at ABC Studios. ABC Studios will produce in association with Hello Sunshine.
This marks the latest television project for Witherspoon, who most recently starred in and executive produced the HBO drama “Big Little Lies,” which won eight Emmys including Outstanding Limited Series. It is yet unknown whether a second season of the series will be produced. Witherspoon and Jennifer Aniston are also teaming up to star in and executive produce a series that will focus on a New York morning show.
Newman is a writer and producer known for her work on “That 70’s Show,” “How I Met Your Mother,” and “Galavant.” She also executive produced ABC’s “The Muppets” and wrote for “The Real O’Neals.” Wright wrote for and co-executive produced Fox’s “Lethal Weapon” series, and previously worked on shows like “Ash vs Evil Dead,” “Grimm,” “Charmed,” and “Walker, Texas Ranger.” He also created the Fox series “The Mob Doctor.”
Newman is repped by UTA and Hansen Jacobson. Wright is repped by ICM and Bloom Hergott. Witherspoon is repped by CAA, LBI Entertainment and Hansen Jacobson.
Yes, Reese Witherspoon Has Visited Oprah’s Vegetable Garden
Sometimes I just wake up in the morning and wish I were Reese Witherspoon. (Obviously, I should get some more realistic goals.) The actress and producer is ultra-talented, always impeccably dressed, and utterly charming. The characters she plays—whether it’s the determined Elle Woods in classic rom-com Legally Blonde or the nosy, passionate Madeline Mackenzie in Emmy-sweeping HBO series Big Little Lies—radiate with a fierce energy and warm wit, which no doubt stem from the woman herself.
You might also know that Witherspoon is an entertaining aficionado, and the creator of lifestyle brand Draper James, so it’s no surprise that Crate & Barrel tapped her to be their newest ambassador. ELLE.com sat down with Witherspoon to talk holiday entertaining tips, whiskey cocktails, and what Oprah’s garden is really like. (Yes, Witherspoon has been there—and yes, she might have sneaked something out.)
Draper James is doing a collaboration with Crate & Barrel in the new year. What can we expect to see from that?
Well, three years ago, I started Draper James, just to give people a window into what it means to be a Southern woman, and into Southern entertaining. I grew up with my grandma entertaining every Sunday night, she would cook this big dinner, and sometimes it was just family and sometimes it was a big party. So I wanted to show people what that’s like: It’s a lot of friendliness, grace, and charm. This collaboration with Crate and Barrel will involve their beautiful products, which have such timeless style. They’re beautifully made and high quality. So we’ll just be infusing that with some Southern charm.
There’s a lot of that Southern warmth in Draper James items—some of the items have the cutest slogans or sayings printed on them.
Oh, then you’re going to be really excited. You just hold on, sister!
Is there one in the range that will be particularly you?
Crate and Barrel Announces Partnership with Reese Witherspoon
Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.
As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”
The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.
This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.
Reese celebrated her Draper James Fall Collection by making an appearance at the South Coast Plaza Nordstrom in Costa Mesa, California yesterday. She posed for photos and took the microphone to introduce the collection. She wore a little blue floral dress from the collection for the event. Find HQ photos in our Gallery:
Reese earned another important accolade today – she was named on Fortune magazine’s Most Powerful Women list. Fortune’s Most Powerful Women list is a ranking that is put out every year looking at the 50 most powerful women in business. Four criteria are considered: the size and importance of the business, the direction of the business, the social and cultural relevance, and the trajectory of the woman’s career. Reese was not eligible for the main 50, but was featured as their special ‘number 51’ – read more below, and see the full list here:
Fortune’s Most Powerful Women
It’s MPW day. It’s a big day for us here at Fortune MPW HQ: The 2017 list of the Most Powerful Women in Business is out!
Racing into the top spot—for the third year in a row—is General Motors CEO Mary Barra. Rounding out the top 5: PepsiCo CEO Indra Nooyi (more on her later), Lockheed Martin CEO Marillyn Hewson, Fidelity CEO Abigail Johnson, and Facebook COO Sheryl Sandberg.
In all, the list includes seven newbies, one return, and 26 CEOs who, together, control a total market cap of $1.1 trillion. We have all the juicy details—including who’s off, who’s on, and who’s on our radar—below.
But before we get to that, it’s worth pointing out that this year marks Fortune’s 20th list, a testament to the importance we place on charting and celebrating these women’s careers. For more, I encourage you to read this editor’s letter, in which our fearless leader, Cliff Leaf, reflects on the history—and continuing necessity—of the ranking. As my co-editor on the list, Beth Kowitt, tells Cliff, covering the ever-evolving story of women in business is “complicated—and critically important, surprising, fascinating, and inspiring too.”
MORE FROM THE MPW ISSUE
• New women on the block. While the MPW list always includes women from a diverse range of businesses, this year’s newcomers have raised the bar: all seven hail from different industries. From energy (PG&E CEO Geisha Williams) to toys (Mattel CEO Margo Georgiadis) to retail (Ulta Beauty CEO Mary Dillion), they provide a peek into the diversity of global business today.
• MPWs in waiting. While these 10 women didn’t make the official list, they did catch our eye. We wouldn’t be surprised to see many of them grace the top 50 ranking in years to come…
• She’s No. 51, y’all. We have a tradition of naming a “bonus” MPW—No. 51—a distinction that goes to a woman who doesn’t technically fit our parameters when it comes to P&L and market cap, but who nevertheless captures the list’s powerful, business-savvy spirit. This year that spot goes to Hollywood multihyphenate Reese Witherspoon. For those keeping score at home, Witherspoon has launched a lifestyle startup as well as a multi-platform content company; and produced hits including Gone Girl, Wild, and Emmy fav Big Little Lies—all while still landing big, juicy acting roles for herself.
To celebrate our 16 years online, here we are spotlighting 16 of our favourite Reese things from the past 16 years. You will see a new one upon refreshing or changing the page.
"It took me years to be the woman my mother raised. It took me 4 years, 7 months and 3 days to do it, without her. After I lost myself in the wilderness of my grief, I found my own way out of the woods."
Legally Blonde 3
Untitled TV Project with Jennifer Aniston
Little Fires Everywhere
Untitled Producing Project with Kristin Wiig
Are You Sleeping
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
Glamour Reese Witherspoon is an unofficial fansite dedicated to supporting and promoting the career of Reese Witherspoon. We have no contact with Ms Witherspoon or her family or management. No copyright infringement is intended through the use of content within this website ...