Reese Witherspoon Hosts Southern-Style Ladies Lunch to Launch Draper James x Net-a-Porter
Magnolias floating in the pool, a julep bar and a bluegrass band set the scene. Southern hospitality came to Beverly Hills on Tuesday afternoon when Reese Witherspoon hosted a ladies lunch to celebrate the launch of her brand Draper James on global ecommerce site Net-a-Porter.
Witherspoon borrowed her friend Benton Weinstock’s house for the shindig, welcoming guests as they were ferried by golf cart up the driveway. Benton, who hails from Arkansas, is a member of what Witherspoon affectionately refers to as her “Southern mafia.”
“We always sit around and work together to come up with the phrases for my tote bags. One of my recent favorites is ‘What would Dolly do?’ the Big Little Lies star said, referring to the Southern queen Dolly Parton.
Witherspoon launched her clothing line Draper James in 2015, inspired by her Southern roots in Nashville and named after her grandparents Dorothea Draper and William James Witherspoon.
The range includes such ladylike styles as “Love Y’all” totes ($165), cherry-bedecked sweaters ($135) and the magnolia-embroidered sundress ($550) Witherspoon was wearing to the luncheon, where that Southern delicacy to end all delicacies, fried chicken, was served, along with gilded pineapple upside-down cakes.
Witherspoon said she was ecstatic to have the line launch on Net-a-porter, a fashion website she’s been a loyal customer of since its inception, when she realized she could “order Gucci and Chloe and get it in a day with fancy London people picking it out!”
Guests included L.A. designer Monique Lhuillier, who is readying her first collection to show during Paris couture week next month; handbag designer Clare Vivier, who was carrying a pouch in gingham print, the pattern of the afternoon; and Hollywood friends including Jennifer Garner, Camila Alves, Shannon Rotenberg and more.
Net-a-porter editor-in-chief Lucy Yeomans was in town for the launch, which she deemed a success, noting a few styles had sold out in the first 24 hours of going live on the site. It was the second time in a month that the London-based site had touched down in Los Angeles. The first was to celebrate a collaboration with Gwyneth Paltrow’s Goop timed to Mother’s Day.
Reese Witherspoon on the Best Party She’s Ever Hosted and More!
Our Editor-at-Large, Darcy Miller, caught up with the actress and Draper James-founder to talk all-things parties, weddings, hosting, and gifts.
Working in this industry—and as a frequent wedding guest—I’m always on the lookout for thoughtful gift ideas. That’s why I was thrilled to discover Draper James, Reese Witherspoon’s shop in Nashville. Named for her grandparents (Dorothea Draper and William James Witherspoon), it’s a charming southern home-and-clothing boutique. On a recent visit, I got a peek at the new Wedding Collection, full of gifts that you can easily make personal with a handwritten note or even a toast for the newlyweds. I also asked if Reese, who’s the ultimate host and gift-giver, would share some tips. Whether throwing a shower or attending a wedding, she knows just what to do, what to wear, and what to bring. Here’s some of her advice.
What was the best party you ever threw, and what made it great?
“Well, I throw a lot of parties, and a lot are in the backyard with barbecue or a tray of enchiladas. But my favorite ever was my 40th birthday—it was New Orleans-themed, with mint-julep cups and a second-line band. I got to share my southern upbringing with all my favorite people.”
How about the most memorable bridal shower you ever attended?
“It was at a barn in Bolinas, California. We watched the sun go down, drinking Napa Valley rosé. We sat at long farm tables with fresh farm-to-table food.”
Favorite shower theme?
“I love a garden theme. Hosting outside takes the pressure off having your house look perfect—you can let Mother Nature do all the work!”
How about a go-to cocktail?
“I learned to make southern sweet tea from my grandmother—she always served it when anyone dropped by. I’ve added my own twist to her recipe: I mix it with vodka for an easy cocktail, or add rum to make an iced-tea mojito.”
If you had to pick one detail for a successful party, what would it be?
“Great drinks and good music are all you need. Even if the food is bad! If the music is good and the drinks are flowing, everyone is happy.”
Tell me about the Wedding Collection and why you love it.
“These gifts are perfect for engagement parties and bridal showers. There’s a lot to celebrate when it comes to weddings, so we created gifts to honor all the special moments and people involved. ”
Reese Witherspoon’s Hello Sunshine Sets Two Novels For Screen
Reese Witherspoon’s new company Hello Sunshine has set up to produce the Gail Honeyman novel Eleanor Oliphant Is Completely Fine and the Catherine Steadman novel Something in the Water.
The latter will be adapted by Julia Cox and was acquired by Fox 2000 for Witherspoon and Lauren Neustadter to produce with Temple Hill’s Marty Bowen, Wyck Godfrey and Jaclyn Huntling. Witherspoon will develop that one solely to produce, but Eleanor Oliphant will be a potential star vehicle for her.
Witherspoon, who produced the book-generated films Gone Girl and Wild and the HBO series Big Little Lies before splitting with Pacific Standard partner Bruna Papandrea, formed Hello Sunshine and set Neustader to be Head of Film and TV, with the goal of continuing to find female-centric literary properties for film and TV projects.
Both of these books are by female first-time authors. Eleanor Oliphant is the story of an out-of-the-ordinary heroine who goes from living a lonely life to realizing the only way to survive is to open your heart. The novel was just published by the Penguin Random House imprint Pamela Dorman Books. Something in the Water is about a woman whose life is on the upswing. She’s about to get married and is establishing a successful career as a documentary filmmaker. Then she’s thrown a curveball that challenges her ethics and priorities and her life begins to slip from her grasp. APA sold the book and reps the scribe and author. The novel will be published by Bantam in the U.S. and Simon & Schuster in the UK after making a splash at the London Book Fair.
Eleanor Oliphant author Honeyman is repped by The Artists Partnership, Emily Hayward Whitlock and Madeleine Milburn Ltd.
May 6, 2017 • Category: Draper James, News & Gossip •
Comments Off on Net-a-Porter teams with Reese Witherspoon on Draper James capsule collection
Net-a-Porter teams with Reese Witherspoon on Draper James capsule collection
Net-a-Porter prides itself on its exclusive capsule collections, investing in them in an increasingly frequent and broad way. To that end, coming May 10 is a summer capsule collection from Draper James, the Southern-inspired lifestyle brand launched by Reese Witherspoon in 2015.
“The inspiration was a summer garden party, with all the dresses you end up buying in the summer to go to weddings and in the South to go to steeple chases,” said Witherspoon, noting she was originally connected to Net-a-Porter through Sarah Rutson, the company’s former vice president of global buying. “They were looking to connect their customer to price points that were really great for us, as well.”
Draper James’ wholesome, preppy-ish aesthetic and friendly prices are a bit of a departure for Net-a-porter, which pushes advanced fashion and luxury brands hard. Prices of the capsule start at $150 and the collection consists of dresses, tops, A-line skirts, jumpsuits with a focus on pastels and magnolia and gingham prints, as well as straw bags.
“Draper James has perfected easy summer dressing with a charmingly feminine aesthetic. It offers something new and different to the Net-a-porter customer, which we are always looking for, as well as opening us up to a new audience,” said Lisa Aiken, Net-a-Porter’s retail fashion director, noting the collection is intended as high summer and vacation dressing. “Reese was very involved in the development of this collection, so much in fact that she would Skype in for our design meetings. We took what Draper James was doing with their existing collection and gave it that Net-a-Porter spin by dropping hem lengths, exaggerating sleeves, offering off the shoulder necklines and simplifying the print. In essence it’s what Draper James was doing and adding a little bit of a fashion twist.”
If the capsule is opening Net-a-Porter up to a new audience, it’s doing the same for Draper James. The collection is the brand’s first foray into wholesale. Witherspoon noted that the label will be launching with Nordstrom next and also has two of its own new stores coming, in Atlanta and Kentucky, bringing its retail network to four stores.
Reese is currently taking part in a live panel at the Milken Institute’s Global Conference. She’ll be talking about starting and developing her businesses in the panel entitled ‘That’s Entertainment: Looking for the Next Stage’. She talks about how she had the choice of whether to take Big Little Lies to Netflix or HBO, how she identified a market for more female-driven work, and how seeing how her kids interact with media has influenced her business choices, e.g. using YouTube and social media. Watch the live stream below, and we’ll have more coverage for you after the event too…
The 20th Annual
Milken Institute Global Conference
“Building Meaningful Lives”
April 30 – May 3, 2017 | Los Angeles
The Global Conference convenes the best minds in the world to tackle the most stubborn challenges. That commitment to the power of ideas has set this event apart for two decades. It is a unique setting in which the individuals with the capital, power and influence to move the world forward meet face-to-face with those whose expertise and creativity are reinventing industry, philanthropy and media.
Expand your network of accomplished and influential people — 3,500 attendees from 50 countries, all senior decision-makers in their fields.
Julia Boorstin, Senior Media and Entertainment Correspondent, CNBC
Leslie Moonves, Chairman and CEO, CBS Corporation
Peter Rice, Chairman and CEO, Fox Networks Group
Ted Sarandos, Chief Content Officer, Netflix
Reese Witherspoon, Actress; Producer
Jeremy Zimmer, CEO and Founding Partner, United Talent Agency (UTA)
Is bigger better in the entertainment industry? Scale matters in the quest to profit in expanding overseas markets and compete with the giants created by mergers among media and entertainment providers. This session will bring together senior industry leaders to address a range of questions on the effects of megamergers and intensifying global competition.
How will new competition in new markets, both domestic and abroad, realign the landscape and affect the prominence of Hollywood?
Will overseas markets influence the nature of the content produced domestically? Could it lead to greater diversity of stories and narratives?
How stable are the new revenue streams generated by new technologies? How do companies and individuals invest in new products and creative people in this environment?
As posted about previously on our Twitter, Reese is featured in the new issue of People magazine, which is their ‘Most Beautiful’ edition. Julia Roberts is on the cover, and Reese is featured inside as one of their Fabulous Faces of 2017. It has a tiny snippet of Reese talking about her mother and grandmother being her role models, alongside a picture from her 2015 Women’s Health magazine photoshoot. We have the scan in our Gallery for you:
As expected, Reese took to the stage at the first Vanity Fair Founders Fair conference today, during which she spoke about being a woman in business and her recent producing work. The Founders Fair gathers female entrepreneurs from different industries to talk about why they started their companies, how they built their businesses, and the lessons they’ve learned. Reese was joined by one of her investors, Forerunner Ventures founder Kirsten Green, and the twosome were interviewed by Vanity Fair West Coast editor Krista Smith. Reese’s cute little white dress is (presumably) from Draper James. We have the first photos in our Gallery, and scroll on down this post for a short article from the event. We’ll likely have more from this event for you in the coming days …
Untitled TV Project with Jennifer Aniston
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
In A Dark, Dark Wood
Untitled Rob Long Project
The Thing About Jellyfish
All Is Not Forgotten
Three Little Words
Pale Blue Dot
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