Another accolade for Reese was announced today – she is the Wall Street Journal’s ‘Entertainment Innovator of the Year’! Reese features on the front cover of their November issue, with a gorgeous new photoshoot and a fantastic, inspiring new interview. The interview focuses on Reese’s recent foray into producing, and features quotes on Reese from her husband Jim, and Nicole Kidman. Find the interview below – it’s a great read – and see photos in our Gallery. The magazine hits news-stands on November 4th so be sure to pick up a copy. Congratulations on this new honour, Reese
How Reese Witherspoon is Changing Hollywood for Women
With projects ranging from her HBO series ‘Big Little Lies’ to her production franchise to her growing lifestyle brand, Witherspoon has become a force in female storytelling
THIS PAST MAY, Reese Witherspoon experienced the closest thing she’ll get to a college homecoming when she returned to Stanford University, where she studied English literature for a few semesters in the mid-1990s but never graduated. Students invited her to be the featured guest at the Stanford Graduate School of Business’s View From the Top speaker series and asked her about her multifaceted career as an Academy Award–winning actress, producer and entrepreneur. Afterward, she popped over to the dorms with her 18-year-old daughter, Ava, to surprise whomever lived in her old room. “I knocked on the door, and a girl was in there,” Witherspoon recalls. “She opens it and screams, ‘Oh, my God! My mom is going to freak out; she just loves you!’ ”
The trip down memory lane prompts Witherspoon, 41, to ponder what might have happened if she hadn’t left the university for Hollywood after freshman year. (She took a leave of absence in 1996 to star in Pleasantville and Election.) After a critically acclaimed debut at age 14 in 1991’s The Man in the Moon, why would an aspiring actress enroll at Stanford and move to Northern California in the first place? “I was never going to be an actor who lives in their car because their dream was so big. [If acting didn’t work] I would have gone from Stanford to medical school and become a surgeon. Right now, I’d probably be the premier surgeon and pediatric cardiologist at Vanderbilt University,” she says, pausing. “What? I’m just being honest. I’m ambitious, and I’m over hiding that.”
“Of all the nasty words I’ve heard that are used to describe women, the one that has the ugliest connotations is ambition,” says Laura Dern, Witherspoon’s friend and co-star in the 2014 film Wild and this year’s seven-part HBO series Big Little Lies. “I don’t know why that’s declared conniving for women, because I’m constantly inspired by Reese’s ambition. You have a dream? She makes it happen.”
In the past decade, Witherspoon, mother of three, top-earning actress, powerful producer and, most recently, fashion designer, has become a new face of feminist filmmaking. Last year, the New Orleans–born, Nashville-raised entrepreneur founded Hello Sunshine, dedicated to realizing stories about women. She had created her own production companies in the past, including Type A Films, founded in 2003 and later dissolved, and then Pacific Standard in 2012. But Hello Sunshine (which absorbed Pacific Standard) is poised to become a Hollywood juggernaut, spanning feature films, TV series and digital content. The Oscar-nominated movies Wild and Gone Girl , as well as Big Little Lies, which won eight Emmy Awards (including one for outstanding limited series), were all projects produced by Witherspoon from books she discovered and optioned. She’s the 21st-century version of silent film star Mary Pickford, known as the first America’s Sweetheart, who co-founded United Artists in 1919, at the age of 27, so she could distribute her own films, or Lucille Ball, the I Love Lucy star who became the first female head of a major studio when she bought out ex-husband Desi Arnaz from their Desilu Productions in 1962. However, whereas those pioneering women were looking for a seat at the table, Witherspoon is seeking a larger piece of the pie.
October 30, 2017 • Category: Elizabeth Arden •
Comments Off on Behind Elizabeth Arden’s Campaign With Storyteller in Chief Reese Witherspoon
Behind Elizabeth Arden’s Campaign With Storyteller in Chief Reese Witherspoon
The goal is to show a younger audience Elizabeth Arden is more than their grandmother’s red lipstick.
By any measure Reese Witherspoon’s image would be enough to power a social campaign, especially after her recent Emmy haul for “Big Little Lies.”
But as the storyteller in chief for Elizabeth Arden, Witherspoon and Iced Media, the digital agency behind a new campaign, ventured in a different direction.
“It would have been easy to focus on this A-list celebrity and that’s what you see a lot of brands do when they have a face that is globally recognized,” explained Leslie Hall, president of Iced Media.
But Iced took a deeper dive, using parallels between Witherspoon and Arden as entrepreneurs and champions of women’s rights. “We took those kinship moments,” Hall said.
The campaign kicked off last week across Facebook, YouTube and Instagram with the third installment going live this week. The latter chronicles Arden’s efforts providing suffragettes with red lipstick. Witherspoon’s Instagram kicking it off last week already has more than 579,000 views.
Hall explained the videos dovetail with Elizabeth Arden’s direction as a company to harken back to the brand’s founder and telling her story in a more pronounced way. “We are tapping into that zeitgeist of powerful women and showing some of her firsts in the beauty business.” Arden’s role in the growth of the beauty industry was also put on the front burner in “War Paint” on Broadway.
The video spots use animation and graphic overlays juxtaposed to Witherspoon’s present day first-person narration.
Reese Witherspoon to Produce Drama ‘Delivery’ in Development at NBC From Kristin Newman, Rob Wright
Reese Witherspoon is attached as an executive producer on a drama in development at NBC, Variety has learned.
Titled “Delivery,” the series is based on the real experiences of series creators, writers, and executive producers Kristin Newman and Rob Wright. It is described as a family drama set in a high-risk perinatology unit. Newman and Wright, a husband and wife team, collaborated for the first time on the script which they wrote last year during the three months Newman spent living in a hospital labor and delivery ward, first on bed rest, and then in the NICU after their daughter was born ten weeks early.
In addition to Witherspoon, Newman, and Wright, Lauren Levy Neustadter will also executive produce. She is the head of film and television for Witherspoon’s Hello Sunshine production company, which is set up under an overall deal at ABC Studios. ABC Studios will produce in association with Hello Sunshine.
This marks the latest television project for Witherspoon, who most recently starred in and executive produced the HBO drama “Big Little Lies,” which won eight Emmys including Outstanding Limited Series. It is yet unknown whether a second season of the series will be produced. Witherspoon and Jennifer Aniston are also teaming up to star in and executive produce a series that will focus on a New York morning show.
Newman is a writer and producer known for her work on “That 70’s Show,” “How I Met Your Mother,” and “Galavant.” She also executive produced ABC’s “The Muppets” and wrote for “The Real O’Neals.” Wright wrote for and co-executive produced Fox’s “Lethal Weapon” series, and previously worked on shows like “Ash vs Evil Dead,” “Grimm,” “Charmed,” and “Walker, Texas Ranger.” He also created the Fox series “The Mob Doctor.”
Newman is repped by UTA and Hansen Jacobson. Wright is repped by ICM and Bloom Hergott. Witherspoon is repped by CAA, LBI Entertainment and Hansen Jacobson.
Yes, Reese Witherspoon Has Visited Oprah’s Vegetable Garden
Sometimes I just wake up in the morning and wish I were Reese Witherspoon. (Obviously, I should get some more realistic goals.) The actress and producer is ultra-talented, always impeccably dressed, and utterly charming. The characters she plays—whether it’s the determined Elle Woods in classic rom-com Legally Blonde or the nosy, passionate Madeline Mackenzie in Emmy-sweeping HBO series Big Little Lies—radiate with a fierce energy and warm wit, which no doubt stem from the woman herself.
You might also know that Witherspoon is an entertaining aficionado, and the creator of lifestyle brand Draper James, so it’s no surprise that Crate & Barrel tapped her to be their newest ambassador. ELLE.com sat down with Witherspoon to talk holiday entertaining tips, whiskey cocktails, and what Oprah’s garden is really like. (Yes, Witherspoon has been there—and yes, she might have sneaked something out.)
Draper James is doing a collaboration with Crate & Barrel in the new year. What can we expect to see from that?
Well, three years ago, I started Draper James, just to give people a window into what it means to be a Southern woman, and into Southern entertaining. I grew up with my grandma entertaining every Sunday night, she would cook this big dinner, and sometimes it was just family and sometimes it was a big party. So I wanted to show people what that’s like: It’s a lot of friendliness, grace, and charm. This collaboration with Crate and Barrel will involve their beautiful products, which have such timeless style. They’re beautifully made and high quality. So we’ll just be infusing that with some Southern charm.
There’s a lot of that Southern warmth in Draper James items—some of the items have the cutest slogans or sayings printed on them.
Oh, then you’re going to be really excited. You just hold on, sister!
Is there one in the range that will be particularly you?
Crate and Barrel Announces Partnership with Reese Witherspoon
Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.
As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”
The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.
This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.
Legally Blonde 3
Untitled TV Project with Jennifer Aniston
Little Fires Everywhere
Untitled Producing Project with Kristin Wiig
Are You Sleeping
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
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