As expected, Reese took to the stage at the first Vanity Fair Founders Fair conference today, during which she spoke about being a woman in business and her recent producing work. The Founders Fair gathers female entrepreneurs from different industries to talk about why they started their companies, how they built their businesses, and the lessons they’ve learned. Reese was joined by one of her investors, Forerunner Ventures founder Kirsten Green, and the twosome were interviewed by Vanity Fair West Coast editor Krista Smith. Reese’s cute little white dress is (presumably) from Draper James. We have the first photos in our Gallery, and scroll on down this post for a short article from the event. We’ll likely have more from this event for you in the coming days …
Reese took time out of her holiday in the Caribbean to chat to fans on Facebook live yesterday. She and co-star Laura Dern also did an interview on Instagram. They revealed that they are considering a second season of Big Little Lies…
Elizabeth Arden Signs Reese Witherspoon As Storyteller-in-Chief
Elizabeth Arden announced today that it has signed entrepreneur and critically acclaimed, Academy Award winning actress Reese Witherspoon as the brand’s Storyteller-in-Chief. In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement.
In researching visionary women throughout history, Reese learned of the life and achievements of Elizabeth Arden’s eponymous founder, who revolutionized the beauty industry at the turn of the 20th century as a self-made entrepreneur. Founding her company in New York in 1910, before women could even vote, Elizabeth Arden has a legacy of breaking boundaries. Reese, an entrepreneur in her own right as founder of Hello Sunshine, her content production company, and the Southern lifestyle and fashion brand, Draper James, was inspired to forge a partnership with such a likeminded company.
“We are thrilled to be working with Reese. In addition to her accomplishments as an actress, she is a successful entrepreneur—heading her own production, fashion and digital companies,” said JuE Wong, President, Elizabeth Arden Brand. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”
“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” shared Reese Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
March 12, 2017 • Category: Hello Sunshine •
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Lauren Levy Neustadter To Head Film, TV For Reese Witherspoon’s Hello Sunshine Label
Lauren Levy Neustadter has been appointed Head of Film and Television for Hello Sunshine, the female-centric storytelling shingle launched by Reese Witherspoon and The Chernin Group and AT&T’s Otter Media. Witherspoon and Hello Sunshine CEO Kerry Tucker made the hire. Neustadter comes from FBC, where she is senior vice president of Programming and worked on shows such as Brooklyn Nine-Nine, The Mindy Project, Lethal Weapon and 24: Legacy. She also has film experience, previously serving as production veep at Fox where she oversaw films that included This Means War and Parental Guidance, and where she developed the Hugh Jackman-starrer The Greatest Showman on Earth, which is in production. Before that she served stints at Offspring Entertainment and Miramax. Neustadter leaves Fox to take the new job at month’s end.
Said Witherspoon: “I’m thrilled to welcome Lauren to the Hello Sunshine team. I had a wonderful experience working with her at 20th Century Fox and was very impressed with her accomplishments at Fox Television. Her passion for storytelling in both film and television gives me tremendous confidence in what she will bring to Hello Sunshine.” Tucker called her “an amazing addition to the Hello Sunshine team. Her accomplishments as an executive, her profound energy and insatiable curiosity make her the perfect person to oversee Hello Sunshine’s film and television efforts.”
Levy Neustadter said she was “beyond excited to have the opportunity to work alongside extraordinary women like Reese and Kerry with the goal of telling remarkable stories built around dynamic female characters. I’m inspired by Hello Sunshine and all it aspires to be, and I feel privileged to be a part of the team.”
February 23, 2017 • Category: Draper James, News & Gossip •
Comments Off on Reese Witherspoon Teams with Birchbox to Curate a Limited Draper James-Inspired Beauty Box
Reese Witherspoon Teams with Birchbox to Curate a Limited Draper James-Inspired Beauty Box
Reese Witherspoon‘s a serious #girlboss.
On top of running her super-successful Southern lifestyle brand Draper James, she’s starring in (and executive producing!) HBO’s latest hit series Big Little Lies and now, the 40-year-old star just teamed up with Birchbox to curate two custom limited edition boxes filled with beauty and fashion goodies inspired by prints from the Draper James spring collection.
And the best part? The box was made to celebrate Women’s History Month and appropriately named “Pretty Mighty.”
“We are so excited to team up with Birchbox — another dynamic, female-founded company, to celebrate Women’s History Month,” Witherspoon said. “We had a lot of fun putting the box together to honor all of us – mothers, sisters, friends, daughters and coworkers — as the powerful women that we are.”
Subscribers can opt out of receiving their personalized March beauty box to get their hands on this limited box filled deluxe-size samples of Reese’s favorites: Benefit’s POREfessional Primer, R+Co’s Dallas Thickening Spray (for those big Southern curls!), the Clarins Hydra Essential Silky Cream, ARROW’s Color Enhancing Lip Balm and the Davines OI Shampoo + Conditioner. “It may look dainty, but inside you’ll find powerful, high-performing products for equally powerful women — just like you,” Witherspoon says in a personalized note card included in every box.
But if you’re a true Draper James and beauty fanatic, the other limited box (which can be purchased without a subscription) is for you. On top of tons of powerhouse favorites like Dr. Jart+’s Pore Minimalist Sheet Mask and Bioderma’s Cleansing Water, for just $58, you also get an exclusive Draper James makeup pouch and jewelry tray that can’t be found anywhere else.
First-time Birchbox subscribers can sign up by March 24 to receive their own “Pretty Mighty” custom-curated Reese Witherspoon beauty box. The limited edition Birchbox + Draper James box hits stores and online March 6.
Untitled TV Project with Jennifer Aniston
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
In A Dark, Dark Wood
Untitled Rob Long Project
The Thing About Jellyfish
All Is Not Forgotten
Three Little Words
Pale Blue Dot
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