Reese Witherspoon On Fighting For Gender Equality With Elizabeth Arden
Reese Witherspoon is no stranger to fighting for a cause, especially when it comes to women. The actor, producer and entrepreneur is also a co-founder of Time’s Up, so as the Storyteller-in-Chief of Elizabeth Arden, she’s a perfect fit for the beauty brand that is also a champion of women. In 1912 Elizabeth Arden marched down Fifth Avenue for women’s equality and gave out red lipstick to suffragettes as a symbol of solidarity. Now, their new limited edition lipstick in Pink Punch is continuing that legacy to unite women. For Elizabeth Arden’s March On campaign, 100% of proceeds of the lipstick will go to UN Women, a nonprofit dedicated to gender equality and empowering women around the globe. Witherspoon tells us all about it.
What does being Elizabeth Arden’s Storyteller-in-Chief entail? Working with the brand, I tell stories around the product on Instagram, in the community, talking about work here and things that women are interested in, whether that’s products and skincare or how to get ready for big events. Also, championing Elizabeth Arden and the story of her company. She was always a fierce advocate for women’s rights. It’s a really nice partnership because we have so many similarities.
What are a few of the similarities you share with her? I’ve definitely started my own businesses. I’ve worked really hard to advocate for seeing more women onscreen and I think Elizabeth Arden really advocated for women to feel beautiful and part of that is being seen, you know? (She fought for) the importance of women’s roles in our cultures, in our world, and she was doing that way before I was ever around.
What are your go-to Elizabeth Arden products? I tried the Retinol Ceramide Capsules about a year ago and I noticed a real difference in my skin. It evened out my skin tone. I feel like I have a different texture, so that’s become part of my daily routine. I’m really enjoying their new White Tea Fragrances. The Vanilla Orchid is my favorite. It just pulls you together and makes you ready for your day. I really love fragrance.
Elizabeth Arden & Reese Witherspoon Announce 2019 ‘March On’ For Women Campaign
Today [March 7th], Elizabeth Arden announces March On Pink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in “Pink Punch” shade will be sold globally with 100% of the proceeds donated to UN Women.
Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.
“It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate. “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”
Reese Witherspoon Says Daughter Ava Phillippe, 19, Taught Her How to Apply Highlighter
Reese Witherspoon has been pampered by Hollywood’s hottest makeup artists since before her daughter Ava Phillippe was born. But these days, the 19-year-old is one of the few people the actress trusts to give her makeup tips.
“I learn a lot from my daughter [about makeup],” says Witherspoon, revealing that Ava honed her skills by watching YouTube tutorials. “Her understanding of how to apply it is so extensive.”
Speaking to PEOPLE about her latest charitable makeup collaboration with Elizabeth Arden, Witherspoon, 42, adds that Ava’s application techniques are especially solid when it comes to eyeshadow and highlighter.
“If I have to do my makeup for a dinner or something, I’ll be like, ‘Ava, can you fix my eyeshadow? I can’t remember what goes in the crease,’ because she has this intense knowledge about how to shade. It’s crazy.”
“She [also] taught me how to put highlighter on my brow bones and the top of my cheekbones. I really liked the way it looked, so now it’s just become part of my makeup routine.”
Witherspoon says her look-a-like daughter has been a pro of sorts for a couple of years. “She knew how to do a beautiful red carpet look by the time she was 17 years old.”
Of course, Ava’s makeup expertise isn’t the only thing the doting mom admires about her daughter.
Last summer Witherspoon threw a joint graduation party for her high school graduate, Ava, and her junior high graduate, son Deacon.
“I’m so proud of her,” says Witherspoon of her daughter, who’s now in college. “She’s just an extraordinary young woman who is passionate about the world, and making change, and helping people. I feel really privileged to be her mom.”
February 23, 2019 • Category: Hello Sunshine, News & Gossip •
Comments Off on Laurene Powell Jobs Invests in Reese Witherspoon’s Hello Sunshine
Laurene Powell Jobs Invests in Reese Witherspoon’s Hello Sunshine
Reese Witherspoon’s Hello Sunshine has received funding from Laurene Powell Jobs’ Emerson Collective and a subsequent investment from Otter Media.
The strategic investments, announced on Wednesday, are designed to support two-year-old Hello Sunshine’s growth in the creation of stories celebrating women and distributed across multiple platforms. The values of the investments were not disclosed.
“We very intentionally chose strategic investors who passionately and unequivocally support our mission of changing the landscape for women by putting them at the center of every narrative we create, elevate, and champion,” said Hello Sunshine CEO Sarah Harden. “We are extremely proud to extend our relationship with Otter Media, who has been a devoted partner since the beginning. We are truly honored to begin working alongside the team at Emerson Collective given their commitment to supporting impactful storytelling.”
Hello Sunshine is a producer on HBO’s “Big Little Lies,” Hulu’s “Little Fires Everywhere,” Amazon’s “Daisy Jones & the Six,” Apple’s “Are You Sleeping?,” and an untitled morning show project. Its unscripted “Shine on With Reese” launched in July, followed by “Master the Mess,” both on DirecTV. Feature projects include Sony’s “A White Lie,” Fox 2000’s “The League of Wives” and “Where the Crawdads Sing,” MGM’s “Legally Blonde 3,” and a Martina Navratilova documentary.
The company is partnered with Eve Rodsky, whose debut book, “Fair Play: The 5 New Rules to Revolutionize Your Marriage, Home and Sense of Purpose,” will be published in the fall.
Powell Jobs, the widow of Apple co-founder Steve Jobs, founded social change organization Emerson Collective in 2004. Emerson Collective became the majority owner of the Atlantic in 2017.
Otter Media, part of WarnerMedia, was formed in 2014 to acquire, invest in, and launch global over-the-top media services. In addition to Hello Sunshine, its portfolio includes Fullscreen, Rooster Teeth, Ellation, VRV, and Gunpowder & Sky.
February 23, 2019 • Category: Hello Sunshine, Producing •
Comments Off on Starz to Develop ‘Kin’ Series With Reese Witherspoon’s Hello Sunshine
Starz to Develop ‘Kin’ Series With Reese Witherspoon’s Hello Sunshine
Reese Witherspoon’s Hello Sunshine banner has inked a deal with Starz to develop “Kin,” Variety has learned.
The multi-generational family drama comes from “Queen Sugar” and “Constantine” writer Davita Scarlett, who developed the project with Chester Jones III. Witherspoon and Hello Sunshine film and TV head Lauren Neustadter are on board as executive producers alongside Scarlett.
“The opportunity to work in partnership with Davita Scarlett as well as Reese Witherspoon and Hello Sunshine on this series is serendipitous,” Starz president of programming Carmi Zlotnik said in a statement. “Hello Sunshine puts women at the forefront of the stories they are telling, and that fits perfectly into Starz’s overall programming strategy to offer compelling content that appeals to female audiences.”
Witherspoon described Scarlett’s script as “utterly original, complex, and incredibly nuanced.”
“She deftly explores issues around identity and the secrets family members keep to protect themselves and one another. I’m so excited to team up with Starz to bring these strong, memorable female characters to life on screen,” Witherspoon said.
See Reese Witherspoon’s Empowering New Lipstick Collaboration with Elizabeth Arden
Reese Witherspoon and Elizabeth Arden are teaming up again to empower women through beauty.
One year after the brand and its Storyteller-in-Chief launched the March On campaign to provide support for women’s issues worldwide, and commemorated moment with a charitable red lipstick, they’re continuing the mission, this time with a vivid pink.
Witherspoon says the bold tone is her favorite. “It’s a strong color that inspires optimism, so it felt like the perfect color for our March On campaign,” she shares with PEOPLE.
Last year, Witherspoon and the brand kicked off the initiative at the UN on International Women’s Day, March 8, 2018. Along with the announcement, the brand pledged one million dollars, including 100 percent of lipstick proceeds, to UN Women, an organization that advocates for gender equality.
“I think the lipsticks we have created are a great way to extend the legacy of Elizabeth Arden, who cared so much about women’s rights and the freedom of women worldwide,” says Witherspoon of the ongoing campaign, adding that she is “enormously happy to be collaborating with a brand that I love, and that is dedicated to making women’s lives better.”
This year, the actress will be spending International Women’s Day on set, but will celebrate the day nevertheless.
“I love International Women’s Day because it’s a time to reflect and help women all over the world. I feel like I’ve had an extraordinary amount of privilege growing up in a country where I have a lot of rights, and I think it’s important to shed light on women who don’t have the same.”
To celebrate our 16 years online, here we are spotlighting 16 of our favourite Reese things from the past 16 years. You will see a new one upon refreshing or changing the page.
"It took me years to be the woman my mother raised. It took me 4 years, 7 months and 3 days to do it, without her. After I lost myself in the wilderness of my grief, I found my own way out of the woods."
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