Archive for the ‘Other Projects’ Category
Avon Global Ambassador, Reese Witherspoon, will travel to Sao Paulo, Brazil to celebrate the success of the company’s first-ever global fundraising product, the Women’s Empowerment Bracelet, which has sold 1.5 million since launching in March.
Reese will be joined by female luminaries, Nilceia Freire, Brazil’s Federal Secretary for Women Policies, Ana Falu, UNIFEM Regional Director for the Southern Cone, and bio-chemist and domestic violence survivor, Maria da Penha.
The Avon Women’s Empowerment Bracelet was created to raise awareness about the need to speak out against the violence that affects women globally. In support of this mission, proceeds from the Women’s Empowerment Bracelet will go to the Avon Empowerment Fund, which will contribute to the UNIFEM-managed UN Trust Fund to End Violence against Women. The first $500,000 from bracelet sales have been matched in 2008 by the Avon Foundation for a total donation of $1 million for new grants by the UN Trust Fund, representing the single-largest one-year corporate contribution to-date. Additional funds raised will support local domestic violence programs in each country Avon is located.
Source: IT News
Today I have added some gorgeous never before seen Avon ads to the gallery. These are from various brochures for the company. My personal favorite, has to be the U For Her perfume ad, Reese looks absolutely stunning in it! I’d like to thank Jane for her additions to this update. Remember if you happen to spot new ads please send them in! I’ve only just learned you have to actually know a representative (which I do not) in order to sign up for the catalogue, so coming across new print ads could be difficult (although hopefully not impossible!) for me. Not to mention all us fans would love to see the promotion in various countries.
– Avon: Print Ads
Check out this new stunning Avon Print Ad, found in the pages of the June issue of Elle Brazil. Thanks to Mariana for contributing it.
– Avon: Print Ads
On the Avon website you can view the extended Pro to Go Lipstick commercial, starring none other than Miss Reese. I’ve added nice quality caps of the video for your viewing pleasure.
– Avon: Commercial – Pro to Go Lip Stick #02
Here it is! Reese’s very first commercial (and hopefully the first of many) for Avon. I’m so happy I managed to record the short clip in it’s entirety. She looks absolutely stunning, wouldn’t you say?! Download it here and view caps at Reese-Pics.com.
Reminder: The Avon Walk for Breast Cancer is today and Reese is scheduled to be in attendence in DC, I really hope some photos will appear from this event!
– Avon: Commercial – Pro To Go Lip Stick
Things are a bit quiet again but I have discovered a new ad for Avon amungst the pages of a fashion magazine, so it’s evident the ads are now appearing and if you come across any we don’t have don’t hesitate to scan it for us or let us know which mag its in!
PS: We are still in the process of trying to get the Idol Gives Back special for the site. We will post clips and caps as soon as we manage to get it.
– Avon: Print Ads
US direct-sales company Avon is teaming up with global fashion house Emanuel Ungaro to launch two new signature fragrances, one for women and one for men. U by Ungaro for Her and U by Ungaro for Him are slated to launch globally starting this August, initially in the US. The new scents will appear in Avon’s brochure, which more than five million Avon representatives distribute throughout the world. The brand’s ambassador, American actress Reese Witherspoon, will feature in global print and television ads for the two fragrances.
Both were created by noses at International Flowers and Fragrances (IFF). The women’s juice is a fresh, woody floral featuring top notes of bergamot blossom, wet freesia and pepper blossom, among others, with a base note that blends iris, sandalwood and musk. The men’s scent is a woody aromatic watery blend that combines top notes of green mandarin leaf, ruby red grapefruit and pomegranate with middle notes of cardamom, cedarleaf and immortal flower. The base note is composed of vetiver, patchouli, sandalwood, tonka bean and Peru balsam.
Avon teamed with French fashion heavyweight Christian Lacroix for the creation of a signature fragrance line last spring, resulting in what the beauty brand says was its most successful launch to date. Selective fragrances for the Ungaro brand are manufactured by Italian company Ferragamo Parfums.
Source: Cosmetic News
As we just mentioned in the previous update, Avon is selling Women’s Empowerment Bracelets online for $3 (£1.50) each. All 100% of the net proceeds are donated to the Avon Empowerment Fund to end violence against women. At least one in three women have been abused around the world.
To purchase it and support Reese in the cause, go to www.avon.com.
The very first Avon ‘ad’ that has been released is for in fact promotion for this bracelet, check out the stunning image in the gallery!
“As honorary chair of the Avon Foundation, I’m very excited to introduce Avon’s first global charity product designed to save and improve women’s lives worldwide.
Purchase the Women’s Empowerment Bracelet for yourself and your friends. It’s a symbol of unity that represents a future without limitations for all women. It represents everything I love about this company.
Show your support, show your solidarity, show off your bracelet.”
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