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Archive for the ‘Draper James’ Category

November 7, 2015   •  Category: Articles & Interviews, Draper JamesComments Off on Reese featured in Garden & Gun magazine

Reese was featured in the October/November issue of Garden & Gun magazine, talking about Draper James. Below is the interview, and if anyone can provide us with scans from the issue then please get in touch!

Talking Shop With Reese Witherspoon

The Oscar-winning actress on grace, grandmothers, and breaking ground on her Nashville store

Self-determined since childhood, Nashville-raised actor and producer Reese Witherspoon has always been a get-it-done kind of woman. And so it was with Draper James, her budding fashion and lifestyle brand, which she developed because she “couldn’t find the sort of items I wanted anywhere else.” Named after her grandparents, Draper James celebrates what Witherspoon sees as a renaissance in Southern style, featuring playful dresses and jewelry alongside engraved julep cups and embroidered linens. This fall, she plans to open Draper James’s first store, in Nashville, realizing her dream of building a new tradition in the town she credits with building her.

Tell me about the genesis of Draper James.

I started this for many reasons. First, because I was being approached by Northeastern brands to represent them and I thought, I don’t know anything about the Northeast. I don’t even go there very often. [Laughs.] Then, two years ago I was shooting a movie in Atlanta, and I noticed this boom of cultural growth in the South: in food, music, art, fashion. I saw something similar in New Orleans and other places. I feel like a lot of people who left the South are moving back and bringing with them everything they’ve learned from living elsewhere.

You source and develop much of your line in the South. Your denim is sewn in Blue Ridge, Georgia; your linen pillows in Savannah.

Southerners have such pride in their work. I was tapping into a community that already existed. I started the company myself and funded it myself so I wouldn’t have to do what someone else wanted. My goal was to create a retail experience that spoke to Southern people. I feel like Southerners have their own unique sense of style, and I wanted to be a part of telling the story of what it means to be a contemporary Southern woman.

You’ve always been a bit of an ambassador on that front.

My mother always said, “If you want to get something done, ask a Southern woman to do it.” It’s so true. No matter what you need, within twenty-four hours it has gotten done. The last movie I shot in Georgia, I couldn’t find summer camps for my kids. And I asked one friend, the phone tree happened, and before the day was over I not only had a camp but also women volunteering to drive and pick up the kids. It’s incredible how Southern women take care of each other.

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November 7, 2015   •  Category: Draper James, Video UpdatesComments Off on Reese talks Draper James on The Today Show

Reese made an appearance on The Today Show yesterday to promote Draper James again; below is the TV segment and an extended interview from the show. At the end of the post is another video about Draper James from The Today Show, which I think might’ve aired earlier in the year.

Reese Witherspoon tours her new store, reveals what her kids find ‘mortifying’

Reese Witherspoon often comes across as the ultimate Southern belle. But the Nashville-born actress admits she’s not always so refined at home, much to the dismay of her children.

“Well, I like to have dance party in the morning. Because I drink coffee in the night, I have lots of energy,” the Oscar-winning actress told TODAY’s Jenna Bush Hager recently. “And it’s mortifying to my children.”

Also embarrassing, particularly to her teenage daughter, are the trendy hashtags or acronyms Witherspoon likes to use when texting or on social media — like YOLO.

“Or LOL, BRB,” she said with a laugh. “Ava’s like, ‘Oh my God, you have got to stop.'”

Witherspoon opened up to Hager during a tour of her new Nashville storefront for her business, Draper James, which sells a line of Southern-inspired women’s apparel, accessories and home accents.

Witherspoon said it can be difficult balancing her Hollywood career with her recent job as a business owner, but she said she always makes sure she makes her family her top priority.

“The kids come first, no matter what,” she said. “My kids are so wonderful. I mean, they’ve been so supportive of what I do as a filmmaker, what I’ve been doing as an entrepreneur.”

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November 1, 2015   •  Category: Articles & Interviews, Awards & Nominations, Draper James, Films & Projects, Gallery Updates, Media Alerts, Pacific StandardComments Off on Glamour magazine’s Women Of The Year issue

Reese covers the December issue of US Glamour magazine, as one of their Women Of The Year. The cover, photoshoot and interview are now available for us all – read the interview below, and see the photos in our Gallery. We’ll have scans for you asap.

Reese and the other honorees (Caitlyn Jenner, Victoria Beckham, Misty Copeland, Elizabeth Holmes, Cecile Richards, the women of Charleston, and the U.S. women’s national soccer team (TheWrap.com)) will be honoured at an awards ceremony in New York City on November 9th.

Reese Witherspoon on How She’s Shaking Up Hollywood, and Why She Feels Like Gloria Steinem Told Her to Do Legally Blonde

Reese Witherspoon is a Woman of the Year because… “She’s making movies, telling stories, giving women opportunities—all because she wants her daughter to have an example of what it’s like to be a responsible human.”
—comedian and 2011 Woman of the Year Chelsea Handler

Just a few years ago, Reese Witherspoon was pitching a new movie to seven studio heads and requested an extra 30 minutes with each executive to ask one question: What do you have in the works for women? “Only one studio was developing something for a woman in the lead,” Witherspoon, 39, recalls. “They said, ‘We’re happy if you bring us something, but it’s not a part of our development.’ ” Stunned, Witherspoon started obsessing over the deficit—bringing it up at dinner parties and business meetings, to a chorus of women saying, “We know!” Yeah, I’ll bring you something, she decided.

So in 2012, Witherspoon cofounded a production company, Pacific Standard, with producer Bruna Papandrea; the duo began buying up books and scripts with female protagonists to turn into films and TV series. And by 2015, Witherspoon found out just how winning her company’s by-and-about-women formula could be. Wild and Gone Girl, its first two films, featured women not as sidekicks or arm candy but as leading ladies who go through unique personal journeys. Stars Rosamund Pike, Laura Dern, and, yes, Witherspoon herself were all nominated for Oscars—and the films banked more than $400 million worldwide at the box office. With her producing and acting credits, Witherspoon landed on Forbes’ list of highest-paid actresses and on Time’s 100 Most Influential People list. Now she’s breaking into a full-on sprint toward equality: Pacific Standard has 32 projects in the works that put women front and center. “Reese gave me the opportunity with Hot Pursuit where I was producing, where I was a main character, where I got to play a strong, Latina woman,” says Sofía Vergara. “It’s amazing, Reese is such a tiny little thing, but she’s such a strong woman—she knows what she wants, and she gets what she wants.”



With her producing business booming, Witherspoon felt she could take on another new challenge this year: a fashion brand. She launched Draper James, a Southern-inspired clothing and home line, with a flagship store in Nashville. Lest you think she’s superhuman, though, she hasn’t taken an acting gig in over a year, so she could spend time with her husband, Jim Toth, and three kids, Ava, 16, Deacon, 12, and Tennessee, 3. (And yes, they are the cutest.)

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November 1, 2015   •  Category: Articles & Interviews, Draper JamesComments Off on Reese Witherspoon’s Draper James Maps Out Southern Plan

Reese Witherspoon’s Draper James Maps Out Southern Plan

Draper James has opened its first store, a 3,000-square-foot flagship in Nashville, designed to resemble a Southern home.

The fashion and home brand that Reese Witherspoon launched online in May has a south-of-the-Mason-Dixon-line aesthetic, paying tribute to the bright colors and floral prints favored by Southern women.

The store, whose windows are meant to look like a front porch, was designed to feel like a “Southern home, rooted in tradition,” said interior designer Mark Sikes, who is also working on Witherspoon’s private home.

“There’s a lot of shared references,” said Draper James chief executive officer Andrea Hyde, referring to the actress’ house and the store.

“We have a genuine story and such a large megaphone,” Hyde said. “Reese is a world-class storyteller. To bring this all to one place and tell the story in one building is wonderful.”

“I grew up in Nashville and it’s been such a direct inspiration for the brand,” said Witherspoon. “It just felt like the right place for our flagship.”

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November 1, 2015   •  Category: Articles & Interviews, Draper JamesComments Off on Reese Witherspoon’s Draper James collection has Southern charm

Reese Witherspoon’s Draper James collection has Southern charm

The rugged Danner hiking boots with red laces that Reese Witherspoon donned in the film “Wild,” displayed in a Lucite box in one corner of her Beverly Hills office, would never make the cut for the actress’ latest endeavor: a genteel line of Southern-inspired women’s apparel, accessories and home accents.

The line, called Draper James, was introduced in May at Draperjames.com, selling out many dress styles almost immediately. In early October, the company announced it had raised $10 million in venture capital for expansion, and later this month, a flagship bricks-and-mortar store is to open in Nashville, where Witherspoon grew up and owns a home.

No wonder Witherspoon is all smiles as she rushes into the office on teetering blue suede Manolo Blahnik pumps, a few minutes late for an interview and unaware that one leg is streaked with dirt from the car door. She carries Saint Laurent’s navy Sac De Jour handbag in one arm and in the other a Draper James carryall emblazoned with the phrase “Totes Y’all” that has sold out three times. Also in tow is the 39-year-old’s lookalike 16-year-old daughter Ava, who helps with the company’s social media postings and schleps another tote and garment bag, filled with new Draper James designs.

Items printed with cheeky Southern expressions are among the top sellers.

“People really enjoy humor, that we don’t take ourselves too seriously,” says Witherspoon. “Southern people are literally always joking around and teasing each other. It’s part of our culture.”

The actress-entrepreneur oohs and aahs as she unpacks a stack of jewel-toned sweaters, some embellished with pearls. Flipping through a rack of feminine dresses and Chanel-like tweed skirts and jackets, she remarks that her favorite floral fit-and-flare dress is missing, because she gave it to Taylor Swift when she attended the singer’s L.A. concert a couple days earlier.

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October 16, 2015   •  Category: Articles & Interviews, Draper JamesComments Off on Reese Witherspoon Talks About Her Southern Lifestyle Site Draper James to WSJ

Reese Witherspoon Talks About Her Southern Lifestyle Site Draper James

Reese Witherspoon may dazzle the general populace–People Magazine recently named her the Best Dressed Person of 2015–but venture investors weren’t star-struck when the actress first pitched them on her idea for Southern-lifestyle startup Draper James.

In fact, Forerunner Ventures founder Kirsten Green–an investor in Bonobos Inc., Birchbox Inc. and Dollar Shave Club Inc.–said she initially put Ms. Witherspoon’s celebrity status in the “con category.”

“Founding a company is the hardest thing you can possibly do. It takes an enormous amount of sheer will, and with celebrities who have so many things they could spend their time doing, you question whether you can count on them being there,” Ms. Green said.

After a series of meetings with the star of “Walk the Line” and the “Legally Blonde” movies and questioning a handful of Hollywood executives who knew her well, Ms. Green said she was convinced Ms. Witherspoon would be deeply involved for the duration. Ms. Green quickly decided to lead a $10 million round to bankroll the startup’s expansion.

The infusion comes a few months after Draper James launched its e-commerce site and marks the latest in a series of celebrity led consumer Internet startups to capture venture cash and confidence.

The Wall Street Journal spoke with the actress-turned-startup founder about her responsibilities as creative director and what it means to dress Southern. The following interview has been edited for length and clarity.

What prompted you to launch Draper James?

About three years ago when I was traveling between Atlanta and Nashville, I started noticing how much was happening culturally in the South with museums, music venues and restaurants. At that same time I was approached by two Northeast brands to represent them. I don’t know the Hamptons, but I do know the South and I realized there was a white space to tell that story.

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October 9, 2015   •  Category: Charity, Draper JamesComments Off on Reese Witherspoon’s Draper James partnering with local nonprofit

Reese Witherspoon’s Draper James partnering with local nonprofit

Reese Witherspoon’s new lifestyle company, Draper James, is partnering with YWCA of Nashville & Middle Tennessee’s Girls Inc. program to bring economic literacy to at-risk Nashville girls, according to a news release.

The partnership will kick off Oct. 27 with a free conference — Girls Just Wanna Have Funds — for teenage girls and their mothers/mentors. Witherspoon will appear at the event, as well as Mayor Megan Barry and recording artist CeCe Winans.

As part of the partnership, Draper James will offer an internship program at its Nashville store on 12th Avenue South.

“As the largest provider of domestic violence services in Tennessee, we see too often how financial dependence and insecurity can trap women, preventing them from being safe and reaching their full potential,” YWCA CEO Patricia Glaser Shea said in the news release. “Teaching and reaching girls at an early age that they are responsible for their own finances is the best form of prevention. Financial independence will allow our girls to follow their dreams and become the best she can be.”

Space for the conference is limited, and priority is given for girls enrolled in the Girls Inc. program. More information can be found here.

bizjournals.com



September 10, 2015   •  Category: Draper JamesComments Off on Reese Witherspoon to open 12South store

Reese Witherspoon to open 12South store

It’s official: Actress turned entrepreneur Reese Witherspoon is opening the first brick-and-mortar store for her new lifestyle brand Draper James in Nashville’s 12South neighborhood.

The store will be located on the first floor of the under construction Becker’s Corner development on 12th Avenue South between Summer Classics and 12 South Dental Studio, the building’s developers confirmed Thursday.

The Nashville location will be the first Draper James store in the country, which launched online in May.

Witherspoon’s brand is meant to honor her grandparents, Dorothea Draper and William James Witherspoon, and also to put the spotlight on Southern style. It pays homage to her Music City upbringing with products such as the “Vanderbilt tote,” the “Nashville shirt” and the “Belle Meade dress.”

“I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today,” Witherspoon said in a statement in May.

According to the Draper James website, the Nashville store is aiming for a fall opening.

The Becker’s Corner development includes 4,500 square feet of retail space and four apartments. The developer is The Shop Trust, a partnership between Andy Howell of C.A. Howell and Company and his brothers.

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Vivian: "Nice outfit."

Elle: "Oh, I like your outfit too, except when I dress up as a frigid bitch, I try not to look so constipated."




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