December 9, 2017 • Category: Draper James, Video Updates •
Comments Off on Draper James Presents: “Season’s Greetings” with Reese Witherspoon
Draper James Presents: “Season’s Greetings” with Reese Witherspoon
5 holiday dresses star alongside Reese Witherspoon in the Draper James Holiday 2017 video.
Shop all Reese’s dresses here: draperjames.com/new-arrivals/reese-holiday-video
Sit back, sip some cocoa, and in the words of Reese, “keep it jolly, and merry, and bright, and happy… just all of it.” Written and directed by David Schlussel
A couple of days ago Reese celebrated the opening of another new Draper James store – this time in Atlanta. Reese wore a pretty green dress from the brand, with Alaia shoes. At the event, Reese talked about the draw of Atlanta, how her grandmother has influenced her fashion, and how Draper James supports Girls Inc. The first HQ photos have been added to our Gallery:
Reese will be making an appearance this coming Thursday to talk about the success of Draper James. Unfortunately the free event has sold out already! We will bring you photos and coverage when they become available…
SCAD In Conversation with Reese Witherspoon & Draper James
Join SCAD in Conversation with Reese Witherspoon, who will recieve the prestigious SCAD Étoile in recognition of her celebrated lifestyle brand, Draper James, and her distinguished contributions to fashion, culture, and design. Created in tribute to her Southern heritage and her grandparents, Dorothea Draper and William James Witherspoon, Draper James is the epitome of contemporary, yet timeless, style.
Étoile – “star in the sky” in French – connotes brilliance, luminosity, and glamour. The SCAD Étoile is a trubute to the biggest and brightest stars of the fashion, style, and design realms, and recognizes trendsetting, innovative leaders for their monumental contributions. Witherspoon joins a highly acclaimed coterie of SCAD Étoile honorees, inclusing Jonathan Adler, Pierre Cardin, Cather Deneuve, Carolina Herrera, and David Yurman.
November 21, 2017 • Category: Draper James •
Comments Off on SCAD Partners with Reese Witherspoon and Draper James to Design Capsule Collection
SCAD Partners with Reese Witherspoon and Draper James to Design Capsule Collection
The Savannah College of Art and Design (SCAD) is partnering with Draper James, Reese Witherspoon’s fashion lifestyle brand, to design a limited edition capsule collection for the brand’s Spring line. Students from SCAD’s top-ranked fashion program will design a “Mommy + Me” capsule, which will debut at SCAD FASHWKND in May 2018. The SCAD collection will be available for purchase at draperjames.com.
“SCAD and Draper James belong together! I really admire the depth and breadth of Reese’s accomplishments in film and fashion. Her Draper James line is smart and chic, suffused with Southern charm — just like SCAD!” said SCAD president and founder Paula Wallace. “This partnership with Draper James is a dream for our students, who study within the world’s preeminent School of Fashion. Every day these SCAD students manifest their dreams, just as Reese has done with her elegant, up-for-any-occasion brand.”
The project joins students from SCAD degree programs in fashion, accessory design, graphic design, fashion marketing and management, and fibers with the brand’s top design leadership to develop a complete, market-ready collection. The collaboration will be unveiled at SCAD FASHWKND, the university’s annual fashion celebration, May 17-20, 2018. Hosted in Savannah and Atlanta, SCAD FASHWKND presents SCAD students’ senior fashion collections, mentored and juried by fashion industry designers and influencers, in a full professional production. In 2017, SCAD FASHWKND featured an immersive runway show at the SCAD Museum of Art in Savannah, tableaux vivant-style vignettes at 1600 Peachtree in Atlanta, and a Shop the Runway component of SCAD alumni work at both locations.
SCAD will also honor Witherspoon with the university’s prestigious SCAD Étoile award, presented in recognition of the brand’s unique contributions to fashion, culture, design and style, at SCADshow theater in Atlanta at an event on Nov. 30. Étoile, which means star in French, celebrates outstanding achievements in style and design. Witherspoon joins other fashion designers SCAD has honored, including David Yurman, Vivienne Westwood, Oscar de la Renta, Karl Lagerfeld, Tom Ford, Vera Wang, Diane von Furstenberg, and Carolina Herrera.
“I’m so incredibly honored to receive the SCAD Étoile award and thrilled to be partnering with such a gifted and respected institution. I founded Draper James in order to showcase the originality and beauty of the South, and I’m thrilled it resonates so well with the emerging talent SCAD is known for around the world,” said Witherspoon, the founder and creative director of Draper James.
SCAD is consistently ranked by Business of Fashion and Fashionista as a top fashion university, offering more than 200 courses focused on preparing students for professional careers in fashion industries. SCAD has pioneered programs in accessory design and luxury fashion management, and offers the largest fibers and jewelry degree programs in the U.S. SCAD fashion alumni work at globally renowned brands like Marc Jacobs, Ralph Lauren, Kate Spade, and Lanvin. In the past three years, SCAD students have won over 130 major fashion-related industry awards including consecutive Supima Design Competition grand prize awards, the CFDA Geoffrey Beene Design Award, and the International Design Awards Emerging Fashion Designer of the Year.
Another accolade for Reese was announced today – she is the Wall Street Journal’s ‘Entertainment Innovator of the Year’! Reese features on the front cover of their November issue, with a gorgeous new photoshoot and a fantastic, inspiring new interview. The interview focuses on Reese’s recent foray into producing, and features quotes on Reese from her husband Jim, and Nicole Kidman. Find the interview below – it’s a great read – and see photos in our Gallery. The magazine hits news-stands on November 4th so be sure to pick up a copy. Congratulations on this new honour, Reese
How Reese Witherspoon is Changing Hollywood for Women
With projects ranging from her HBO series ‘Big Little Lies’ to her production franchise to her growing lifestyle brand, Witherspoon has become a force in female storytelling
THIS PAST MAY, Reese Witherspoon experienced the closest thing she’ll get to a college homecoming when she returned to Stanford University, where she studied English literature for a few semesters in the mid-1990s but never graduated. Students invited her to be the featured guest at the Stanford Graduate School of Business’s View From the Top speaker series and asked her about her multifaceted career as an Academy Award–winning actress, producer and entrepreneur. Afterward, she popped over to the dorms with her 18-year-old daughter, Ava, to surprise whomever lived in her old room. “I knocked on the door, and a girl was in there,” Witherspoon recalls. “She opens it and screams, ‘Oh, my God! My mom is going to freak out; she just loves you!’ ”
The trip down memory lane prompts Witherspoon, 41, to ponder what might have happened if she hadn’t left the university for Hollywood after freshman year. (She took a leave of absence in 1996 to star in Pleasantville and Election.) After a critically acclaimed debut at age 14 in 1991’s The Man in the Moon, why would an aspiring actress enroll at Stanford and move to Northern California in the first place? “I was never going to be an actor who lives in their car because their dream was so big. [If acting didn’t work] I would have gone from Stanford to medical school and become a surgeon. Right now, I’d probably be the premier surgeon and pediatric cardiologist at Vanderbilt University,” she says, pausing. “What? I’m just being honest. I’m ambitious, and I’m over hiding that.”
“Of all the nasty words I’ve heard that are used to describe women, the one that has the ugliest connotations is ambition,” says Laura Dern, Witherspoon’s friend and co-star in the 2014 film Wild and this year’s seven-part HBO series Big Little Lies. “I don’t know why that’s declared conniving for women, because I’m constantly inspired by Reese’s ambition. You have a dream? She makes it happen.”
In the past decade, Witherspoon, mother of three, top-earning actress, powerful producer and, most recently, fashion designer, has become a new face of feminist filmmaking. Last year, the New Orleans–born, Nashville-raised entrepreneur founded Hello Sunshine, dedicated to realizing stories about women. She had created her own production companies in the past, including Type A Films, founded in 2003 and later dissolved, and then Pacific Standard in 2012. But Hello Sunshine (which absorbed Pacific Standard) is poised to become a Hollywood juggernaut, spanning feature films, TV series and digital content. The Oscar-nominated movies Wild and Gone Girl , as well as Big Little Lies, which won eight Emmy Awards (including one for outstanding limited series), were all projects produced by Witherspoon from books she discovered and optioned. She’s the 21st-century version of silent film star Mary Pickford, known as the first America’s Sweetheart, who co-founded United Artists in 1919, at the age of 27, so she could distribute her own films, or Lucille Ball, the I Love Lucy star who became the first female head of a major studio when she bought out ex-husband Desi Arnaz from their Desilu Productions in 1962. However, whereas those pioneering women were looking for a seat at the table, Witherspoon is seeking a larger piece of the pie.
Yes, Reese Witherspoon Has Visited Oprah’s Vegetable Garden
Sometimes I just wake up in the morning and wish I were Reese Witherspoon. (Obviously, I should get some more realistic goals.) The actress and producer is ultra-talented, always impeccably dressed, and utterly charming. The characters she plays—whether it’s the determined Elle Woods in classic rom-com Legally Blonde or the nosy, passionate Madeline Mackenzie in Emmy-sweeping HBO series Big Little Lies—radiate with a fierce energy and warm wit, which no doubt stem from the woman herself.
You might also know that Witherspoon is an entertaining aficionado, and the creator of lifestyle brand Draper James, so it’s no surprise that Crate & Barrel tapped her to be their newest ambassador. ELLE.com sat down with Witherspoon to talk holiday entertaining tips, whiskey cocktails, and what Oprah’s garden is really like. (Yes, Witherspoon has been there—and yes, she might have sneaked something out.)
Draper James is doing a collaboration with Crate & Barrel in the new year. What can we expect to see from that?
Well, three years ago, I started Draper James, just to give people a window into what it means to be a Southern woman, and into Southern entertaining. I grew up with my grandma entertaining every Sunday night, she would cook this big dinner, and sometimes it was just family and sometimes it was a big party. So I wanted to show people what that’s like: It’s a lot of friendliness, grace, and charm. This collaboration with Crate and Barrel will involve their beautiful products, which have such timeless style. They’re beautifully made and high quality. So we’ll just be infusing that with some Southern charm.
There’s a lot of that Southern warmth in Draper James items—some of the items have the cutest slogans or sayings printed on them.
Oh, then you’re going to be really excited. You just hold on, sister!
Is there one in the range that will be particularly you?
Crate and Barrel Announces Partnership with Reese Witherspoon
Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.
As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”
The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.
This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.
Reese celebrated her Draper James Fall Collection by making an appearance at the South Coast Plaza Nordstrom in Costa Mesa, California yesterday. She posed for photos and took the microphone to introduce the collection. She wore a little blue floral dress from the collection for the event. Find HQ photos in our Gallery:
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