November 21, 2017 • Category: Draper James •
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SCAD Partners with Reese Witherspoon and Draper James to Design Capsule Collection
The Savannah College of Art and Design (SCAD) is partnering with Draper James, Reese Witherspoon’s fashion lifestyle brand, to design a limited edition capsule collection for the brand’s Spring line. Students from SCAD’s top-ranked fashion program will design a “Mommy + Me” capsule, which will debut at SCAD FASHWKND in May 2018. The SCAD collection will be available for purchase at draperjames.com.
“SCAD and Draper James belong together! I really admire the depth and breadth of Reese’s accomplishments in film and fashion. Her Draper James line is smart and chic, suffused with Southern charm — just like SCAD!” said SCAD president and founder Paula Wallace. “This partnership with Draper James is a dream for our students, who study within the world’s preeminent School of Fashion. Every day these SCAD students manifest their dreams, just as Reese has done with her elegant, up-for-any-occasion brand.”
The project joins students from SCAD degree programs in fashion, accessory design, graphic design, fashion marketing and management, and fibers with the brand’s top design leadership to develop a complete, market-ready collection. The collaboration will be unveiled at SCAD FASHWKND, the university’s annual fashion celebration, May 17-20, 2018. Hosted in Savannah and Atlanta, SCAD FASHWKND presents SCAD students’ senior fashion collections, mentored and juried by fashion industry designers and influencers, in a full professional production. In 2017, SCAD FASHWKND featured an immersive runway show at the SCAD Museum of Art in Savannah, tableaux vivant-style vignettes at 1600 Peachtree in Atlanta, and a Shop the Runway component of SCAD alumni work at both locations.
SCAD will also honor Witherspoon with the university’s prestigious SCAD Étoile award, presented in recognition of the brand’s unique contributions to fashion, culture, design and style, at SCADshow theater in Atlanta at an event on Nov. 30. Étoile, which means star in French, celebrates outstanding achievements in style and design. Witherspoon joins other fashion designers SCAD has honored, including David Yurman, Vivienne Westwood, Oscar de la Renta, Karl Lagerfeld, Tom Ford, Vera Wang, Diane von Furstenberg, and Carolina Herrera.
“I’m so incredibly honored to receive the SCAD Étoile award and thrilled to be partnering with such a gifted and respected institution. I founded Draper James in order to showcase the originality and beauty of the South, and I’m thrilled it resonates so well with the emerging talent SCAD is known for around the world,” said Witherspoon, the founder and creative director of Draper James.
SCAD is consistently ranked by Business of Fashion and Fashionista as a top fashion university, offering more than 200 courses focused on preparing students for professional careers in fashion industries. SCAD has pioneered programs in accessory design and luxury fashion management, and offers the largest fibers and jewelry degree programs in the U.S. SCAD fashion alumni work at globally renowned brands like Marc Jacobs, Ralph Lauren, Kate Spade, and Lanvin. In the past three years, SCAD students have won over 130 major fashion-related industry awards including consecutive Supima Design Competition grand prize awards, the CFDA Geoffrey Beene Design Award, and the International Design Awards Emerging Fashion Designer of the Year.
Another accolade for Reese was announced today – she is the Wall Street Journal’s ‘Entertainment Innovator of the Year’! Reese features on the front cover of their November issue, with a gorgeous new photoshoot and a fantastic, inspiring new interview. The interview focuses on Reese’s recent foray into producing, and features quotes on Reese from her husband Jim, and Nicole Kidman. Find the interview below – it’s a great read – and see photos in our Gallery. The magazine hits news-stands on November 4th so be sure to pick up a copy. Congratulations on this new honour, Reese
How Reese Witherspoon is Changing Hollywood for Women
With projects ranging from her HBO series ‘Big Little Lies’ to her production franchise to her growing lifestyle brand, Witherspoon has become a force in female storytelling
THIS PAST MAY, Reese Witherspoon experienced the closest thing she’ll get to a college homecoming when she returned to Stanford University, where she studied English literature for a few semesters in the mid-1990s but never graduated. Students invited her to be the featured guest at the Stanford Graduate School of Business’s View From the Top speaker series and asked her about her multifaceted career as an Academy Award–winning actress, producer and entrepreneur. Afterward, she popped over to the dorms with her 18-year-old daughter, Ava, to surprise whomever lived in her old room. “I knocked on the door, and a girl was in there,” Witherspoon recalls. “She opens it and screams, ‘Oh, my God! My mom is going to freak out; she just loves you!’ ”
The trip down memory lane prompts Witherspoon, 41, to ponder what might have happened if she hadn’t left the university for Hollywood after freshman year. (She took a leave of absence in 1996 to star in Pleasantville and Election.) After a critically acclaimed debut at age 14 in 1991’s The Man in the Moon, why would an aspiring actress enroll at Stanford and move to Northern California in the first place? “I was never going to be an actor who lives in their car because their dream was so big. [If acting didn’t work] I would have gone from Stanford to medical school and become a surgeon. Right now, I’d probably be the premier surgeon and pediatric cardiologist at Vanderbilt University,” she says, pausing. “What? I’m just being honest. I’m ambitious, and I’m over hiding that.”
“Of all the nasty words I’ve heard that are used to describe women, the one that has the ugliest connotations is ambition,” says Laura Dern, Witherspoon’s friend and co-star in the 2014 film Wild and this year’s seven-part HBO series Big Little Lies. “I don’t know why that’s declared conniving for women, because I’m constantly inspired by Reese’s ambition. You have a dream? She makes it happen.”
In the past decade, Witherspoon, mother of three, top-earning actress, powerful producer and, most recently, fashion designer, has become a new face of feminist filmmaking. Last year, the New Orleans–born, Nashville-raised entrepreneur founded Hello Sunshine, dedicated to realizing stories about women. She had created her own production companies in the past, including Type A Films, founded in 2003 and later dissolved, and then Pacific Standard in 2012. But Hello Sunshine (which absorbed Pacific Standard) is poised to become a Hollywood juggernaut, spanning feature films, TV series and digital content. The Oscar-nominated movies Wild and Gone Girl , as well as Big Little Lies, which won eight Emmy Awards (including one for outstanding limited series), were all projects produced by Witherspoon from books she discovered and optioned. She’s the 21st-century version of silent film star Mary Pickford, known as the first America’s Sweetheart, who co-founded United Artists in 1919, at the age of 27, so she could distribute her own films, or Lucille Ball, the I Love Lucy star who became the first female head of a major studio when she bought out ex-husband Desi Arnaz from their Desilu Productions in 1962. However, whereas those pioneering women were looking for a seat at the table, Witherspoon is seeking a larger piece of the pie.
Yes, Reese Witherspoon Has Visited Oprah’s Vegetable Garden
Sometimes I just wake up in the morning and wish I were Reese Witherspoon. (Obviously, I should get some more realistic goals.) The actress and producer is ultra-talented, always impeccably dressed, and utterly charming. The characters she plays—whether it’s the determined Elle Woods in classic rom-com Legally Blonde or the nosy, passionate Madeline Mackenzie in Emmy-sweeping HBO series Big Little Lies—radiate with a fierce energy and warm wit, which no doubt stem from the woman herself.
You might also know that Witherspoon is an entertaining aficionado, and the creator of lifestyle brand Draper James, so it’s no surprise that Crate & Barrel tapped her to be their newest ambassador. ELLE.com sat down with Witherspoon to talk holiday entertaining tips, whiskey cocktails, and what Oprah’s garden is really like. (Yes, Witherspoon has been there—and yes, she might have sneaked something out.)
Draper James is doing a collaboration with Crate & Barrel in the new year. What can we expect to see from that?
Well, three years ago, I started Draper James, just to give people a window into what it means to be a Southern woman, and into Southern entertaining. I grew up with my grandma entertaining every Sunday night, she would cook this big dinner, and sometimes it was just family and sometimes it was a big party. So I wanted to show people what that’s like: It’s a lot of friendliness, grace, and charm. This collaboration with Crate and Barrel will involve their beautiful products, which have such timeless style. They’re beautifully made and high quality. So we’ll just be infusing that with some Southern charm.
There’s a lot of that Southern warmth in Draper James items—some of the items have the cutest slogans or sayings printed on them.
Oh, then you’re going to be really excited. You just hold on, sister!
Is there one in the range that will be particularly you?
Crate and Barrel Announces Partnership with Reese Witherspoon
Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.
As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”
The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.
This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.
Reese celebrated her Draper James Fall Collection by making an appearance at the South Coast Plaza Nordstrom in Costa Mesa, California yesterday. She posed for photos and took the microphone to introduce the collection. She wore a little blue floral dress from the collection for the event. Find HQ photos in our Gallery:
Reese earned another important accolade today – she was named on Fortune magazine’s Most Powerful Women list. Fortune’s Most Powerful Women list is a ranking that is put out every year looking at the 50 most powerful women in business. Four criteria are considered: the size and importance of the business, the direction of the business, the social and cultural relevance, and the trajectory of the woman’s career. Reese was not eligible for the main 50, but was featured as their special ‘number 51’ – read more below, and see the full list here:
Fortune’s Most Powerful Women
It’s MPW day. It’s a big day for us here at Fortune MPW HQ: The 2017 list of the Most Powerful Women in Business is out!
Racing into the top spot—for the third year in a row—is General Motors CEO Mary Barra. Rounding out the top 5: PepsiCo CEO Indra Nooyi (more on her later), Lockheed Martin CEO Marillyn Hewson, Fidelity CEO Abigail Johnson, and Facebook COO Sheryl Sandberg.
In all, the list includes seven newbies, one return, and 26 CEOs who, together, control a total market cap of $1.1 trillion. We have all the juicy details—including who’s off, who’s on, and who’s on our radar—below.
But before we get to that, it’s worth pointing out that this year marks Fortune’s 20th list, a testament to the importance we place on charting and celebrating these women’s careers. For more, I encourage you to read this editor’s letter, in which our fearless leader, Cliff Leaf, reflects on the history—and continuing necessity—of the ranking. As my co-editor on the list, Beth Kowitt, tells Cliff, covering the ever-evolving story of women in business is “complicated—and critically important, surprising, fascinating, and inspiring too.”
MORE FROM THE MPW ISSUE
• New women on the block. While the MPW list always includes women from a diverse range of businesses, this year’s newcomers have raised the bar: all seven hail from different industries. From energy (PG&E CEO Geisha Williams) to toys (Mattel CEO Margo Georgiadis) to retail (Ulta Beauty CEO Mary Dillion), they provide a peek into the diversity of global business today.
• MPWs in waiting. While these 10 women didn’t make the official list, they did catch our eye. We wouldn’t be surprised to see many of them grace the top 50 ranking in years to come…
• She’s No. 51, y’all. We have a tradition of naming a “bonus” MPW—No. 51—a distinction that goes to a woman who doesn’t technically fit our parameters when it comes to P&L and market cap, but who nevertheless captures the list’s powerful, business-savvy spirit. This year that spot goes to Hollywood multihyphenate Reese Witherspoon. For those keeping score at home, Witherspoon has launched a lifestyle startup as well as a multi-platform content company; and produced hits including Gone Girl, Wild, and Emmy fav Big Little Lies—all while still landing big, juicy acting roles for herself.
Reese appeared on CBS’s This Morning earlier today – she chatted more about Big Little Lies, how she changed the course of her career in recent years, her upcoming project with Jennifer Aniston, and Draper James. Watch the video below and find HD screencaptures in our gallery:
To celebrate our 16 years online, here we are spotlighting 16 of our favourite Reese things from the past 16 years. You will see a new one upon refreshing or changing the page.
"It took me years to be the woman my mother raised. It took me 4 years, 7 months and 3 days to do it, without her. After I lost myself in the wilderness of my grief, I found my own way out of the woods."
Untitled TV Project with Jennifer Aniston
Little Fires Everywhere
Untitled Producing Project with Kristin Wiig
Are You Sleeping
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
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