July 15, 2018 • Category: Draper James, News & Gossip •
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Reese Witherspoon’s Draper James Inks New Eyewear License
Marchon Eyewear subsidiary Altair Eyewear Inc. is going into business with Hollywood.
The firm has signed a licensing agreement with Reese Witherspoon’s Southern charm lifestyle brand Draper James. The partnership will see Altair design, manufacture and distribute Draper James optical product. The line holds a sunwear license with B Robinson Optical Inc.
Eyewear will become available to the public beginning in March 2019, and will be on view to wholesale accounts at Vision Expo East. According to the company, the styles will “take cues from Draper James’ vibrant, upbeat ready-to-wear and accessories collections, celebrating femininity with a contemporary take on Southern charm.” The line will range in price from approximately $160 to $215.
Witherspoon, Draper James’ founder and creative director said of the endeavor: “I am thrilled that Draper James is partnering with Altair Eyewear Inc., a leading expert in optical eyewear, to create a new line of glasses. As a lifestyle brand, I feel it’s important to continue to add new categories that meet the everyday needs of our customers both in style and function.”
Marchon’s president and chief executive officer Nicola Zotta added of the partnership: “We are excited to embark on this venture with Draper James, a unique brand with a fresh point of view. We look forward to partnering with Draper James and Reese Witherspoon on expressive optical eyewear collections that complement the brand’s lifestyle and extend the current assortment into an exciting new category and market.”
To celebrate the arrival of Spring, Draper James and Crate & Barrel have co-designed a new range of home decor essentials that “captures the modern, breezy spirit of Southern get-togethers as the season heats up”. Reese told People.com of the range that “this charming collection of outdoor accessories is perfect for your next backyard dinner party with friends and family or an afternoon picnic at the beach.” “Growing up in the South, I’ve learned to love presentation and entertaining, which is why I’m so excited for the Draper James [heart] Crate and Barrel co-branded collection. It perfectly captures the spirit of Southern get-togethers with a blend of modern style,” she added.
Congratulations to Reese for her inclusion on eminent business magazine Fortune’s World’s Top 50 Greatest Leaders list:
The World’s 50 Greatest Leaders Our annual list of the thinkers, speakers, and doers who are stepping up to meet today’s challenges.
Though it seems unlikely, Tim Cook and Indira Jaising have something in common besides membership in Fortune’s 2018 ranking of the World’s Greatest Leaders. Cook (No. 14) is the wealthy CEO of Apple, the most valuable publicly traded company on earth; Jaising (No. 20) is an Indian lawyer who cofounded an NGO called Lawyers Collective, which promotes human rights issues. Yet they share this trait: Both have multiplied their organizations’ effectiveness by harnessing the power of unbundling. Following their example is a new imperative for the best leaders.
Reese and her A Wrinkle In Time co-stars and director can be seen on the cover of the March 21st issue of UK Stylist magazine – with a fantastic new book-themed interview and photoshoot! Read the interview below, find the photoshoot in our Gallery, and pick up a copy if you can….
Oprah Winfrey and Reese Witherspoon on the importance of feminist storytelling
Ava DuVernay, Reese Witherspoon, Oprah Winfrey and Mindy Kaling on rewriting the story books and the power of the written word.
“I recently got hate-tweeted by the President,” begins Oprah Winfrey, looking like the most relaxed woman in the USA. “Since then, I’ve been asked, ‘What are you going to do about it?’ Well, did you see that meme a couple of years ago: ‘Ain’t nobody got time for that’? I don’t have time for that. I’m not going to focus one minute of my energy on that. I’m going to stay in the light.”
“Things I don’t have time for: that,” laughs Reese Witherspoon, sitting opposite her. Mindy Kaling interjects: “If you’ve been to the Promised Land, which is where Oprah lives, and you think about whether she is going to spend time thinking about a tweet or if she’s going to live her life, you would understand why she doesn’t have time for that.”
As storytellers go, Oprah Winfrey is one of the greats (and yes, her home in Montecito, California, is called The Promised Land). But she’s also a long-time supporter of other storytellers, having launched the influential Oprah’s Book Club back in 1996 via her incredibly successful TV show.
In fact, in this room there’s a power quadrant of women who are determined advocates of books – Reese Witherspoon via her monthly Instagram book club and adapting numerous titles for the big and small screen (Gone Girl by Gillian Flynn, Big Little Lies by Liane Moriarty, Are You Sleeping by Kathleen Barber) through her production company Hello Sunshine; Mindy Kaling, author of New York Times bestsellers Why Not Me? and Is Everyone Hanging Out Without Me?; and Ava DuVernay, the director of A Wrinkle In Time, in which all three star.
The trio play Mrs Which (Winfrey), Mrs Whatsit (Witherspoon) and Mrs Who (Kaling), three celestial beings and superheroes who guide a young woman of dual heritage across space to search for her father. It’s based on the book of the same name, which was finished in early 1960 but initially rejected by many publishers for being, as hypothesized by the author Madeleine L’Engle, a sci-fi novel with a female protagonist and blurring the lines between a children’s and adult’s book. Finally published in 1962, it went on to become a classic. As I write, the film is second in the US box-office charts to Black Panther – proof, should Hollywood need it, that films telling diverse and fantastical stories, that are told by all voices, are both necessary and profitable.
March 6, 2018 • Category: Draper James, News & Gossip •
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Reese Witherspoon’s Draper James Just Launched the Prettiest Plus Size Collection
Just when you thought Reese Witherspoon has done it all, the Wrinkle in Time star launches a brand-new collection of Southern-inspired plus-size clothing that’s not only perfect for spring and summer but reasonably priced and available at three female-led companies – Eloquii, Rent the Runway and DraperJames.com.
Witherspoon’s fashion and lifestyle line, Draper James, has teamed up with Eloquii, a go-to shopping destination for women sizes 14 to 28, on a 30-piece collection full of the Southern-style sundresses, quirky prints and flattering silhouettes that fans of Draper James know and love. Previously, the brand only offered sizes 0 to 14, but the new line features styles ranging in sizes 12 to 28.
The Draper James Spring 2018 collection has recently been released, and Reese and daughter Ava have been photographed together to promote the collection! You can see the photos and read their interview together at DraperJames.com – what a treat!! It’s a very pretty photoshoot. Here’s the behind the scenes video:
December 9, 2017 • Category: Draper James, Video Updates •
Comments Off on Draper James Presents: “Season’s Greetings” with Reese Witherspoon
Draper James Presents: “Season’s Greetings” with Reese Witherspoon
5 holiday dresses star alongside Reese Witherspoon in the Draper James Holiday 2017 video.
Shop all Reese’s dresses here: draperjames.com/new-arrivals/reese-holiday-video
Sit back, sip some cocoa, and in the words of Reese, “keep it jolly, and merry, and bright, and happy… just all of it.” Written and directed by David Schlussel
A couple of days ago Reese celebrated the opening of another new Draper James store – this time in Atlanta. Reese wore a pretty green dress from the brand, with Alaia shoes. At the event, Reese talked about the draw of Atlanta, how her grandmother has influenced her fashion, and how Draper James supports Girls Inc. The first HQ photos have been added to our Gallery:
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