Net-a-Porter teams with Reese Witherspoon on Draper James capsule collection
Net-a-Porter prides itself on its exclusive capsule collections, investing in them in an increasingly frequent and broad way. To that end, coming May 10 is a summer capsule collection from Draper James, the Southern-inspired lifestyle brand launched by Reese Witherspoon in 2015.
“The inspiration was a summer garden party, with all the dresses you end up buying in the summer to go to weddings and in the South to go to steeple chases,” said Witherspoon, noting she was originally connected to Net-a-Porter through Sarah Rutson, the company’s former vice president of global buying. “They were looking to connect their customer to price points that were really great for us, as well.”
Draper James’ wholesome, preppy-ish aesthetic and friendly prices are a bit of a departure for Net-a-porter, which pushes advanced fashion and luxury brands hard. Prices of the capsule start at $150 and the collection consists of dresses, tops, A-line skirts, jumpsuits with a focus on pastels and magnolia and gingham prints, as well as straw bags.
“Draper James has perfected easy summer dressing with a charmingly feminine aesthetic. It offers something new and different to the Net-a-porter customer, which we are always looking for, as well as opening us up to a new audience,” said Lisa Aiken, Net-a-Porter’s retail fashion director, noting the collection is intended as high summer and vacation dressing. “Reese was very involved in the development of this collection, so much in fact that she would Skype in for our design meetings. We took what Draper James was doing with their existing collection and gave it that Net-a-Porter spin by dropping hem lengths, exaggerating sleeves, offering off the shoulder necklines and simplifying the print. In essence it’s what Draper James was doing and adding a little bit of a fashion twist.”
If the capsule is opening Net-a-Porter up to a new audience, it’s doing the same for Draper James. The collection is the brand’s first foray into wholesale. Witherspoon noted that the label will be launching with Nordstrom next and also has two of its own new stores coming, in Atlanta and Kentucky, bringing its retail network to four stores.
Reese is currently taking part in a live panel at the Milken Institute’s Global Conference. She’ll be talking about starting and developing her businesses in the panel entitled ‘That’s Entertainment: Looking for the Next Stage’. She talks about how she had the choice of whether to take Big Little Lies to Netflix or HBO, how she identified a market for more female-driven work, and how seeing how her kids interact with media has influenced her business choices, e.g. using YouTube and social media. Watch the live stream below, and we’ll have more coverage for you after the event too…
The 20th Annual
Milken Institute Global Conference
“Building Meaningful Lives”
April 30 – May 3, 2017 | Los Angeles
The Global Conference convenes the best minds in the world to tackle the most stubborn challenges. That commitment to the power of ideas has set this event apart for two decades. It is a unique setting in which the individuals with the capital, power and influence to move the world forward meet face-to-face with those whose expertise and creativity are reinventing industry, philanthropy and media.
Expand your network of accomplished and influential people — 3,500 attendees from 50 countries, all senior decision-makers in their fields.
Julia Boorstin, Senior Media and Entertainment Correspondent, CNBC
Leslie Moonves, Chairman and CEO, CBS Corporation
Peter Rice, Chairman and CEO, Fox Networks Group
Ted Sarandos, Chief Content Officer, Netflix
Reese Witherspoon, Actress; Producer
Jeremy Zimmer, CEO and Founding Partner, United Talent Agency (UTA)
Is bigger better in the entertainment industry? Scale matters in the quest to profit in expanding overseas markets and compete with the giants created by mergers among media and entertainment providers. This session will bring together senior industry leaders to address a range of questions on the effects of megamergers and intensifying global competition.
How will new competition in new markets, both domestic and abroad, realign the landscape and affect the prominence of Hollywood?
Will overseas markets influence the nature of the content produced domestically? Could it lead to greater diversity of stories and narratives?
How stable are the new revenue streams generated by new technologies? How do companies and individuals invest in new products and creative people in this environment?
As posted about previously on our Twitter, Reese is featured in the new issue of People magazine, which is their ‘Most Beautiful’ edition. Julia Roberts is on the cover, and Reese is featured inside as one of their Fabulous Faces of 2017. It has a tiny snippet of Reese talking about her mother and grandmother being her role models, alongside a picture from her 2015 Women’s Health magazine photoshoot. We have the scan in our Gallery for you:
As expected, Reese took to the stage at the first Vanity Fair Founders Fair conference today, during which she spoke about being a woman in business and her recent producing work. The Founders Fair gathers female entrepreneurs from different industries to talk about why they started their companies, how they built their businesses, and the lessons they’ve learned. Reese was joined by one of her investors, Forerunner Ventures founder Kirsten Green, and the twosome were interviewed by Vanity Fair West Coast editor Krista Smith. Reese’s cute little white dress is (presumably) from Draper James. We have the first photos in our Gallery, and scroll on down this post for a short article from the event. We’ll likely have more from this event for you in the coming days …
Reese took time out of her holiday in the Caribbean to chat to fans on Facebook live yesterday. She and co-star Laura Dern also did an interview on Instagram. They revealed that they are considering a second season of Big Little Lies…
February 23, 2017 • Category: Draper James, News & Gossip •
Comments Off on Reese Witherspoon Teams with Birchbox to Curate a Limited Draper James-Inspired Beauty Box
Reese Witherspoon Teams with Birchbox to Curate a Limited Draper James-Inspired Beauty Box
Reese Witherspoon‘s a serious #girlboss.
On top of running her super-successful Southern lifestyle brand Draper James, she’s starring in (and executive producing!) HBO’s latest hit series Big Little Lies and now, the 40-year-old star just teamed up with Birchbox to curate two custom limited edition boxes filled with beauty and fashion goodies inspired by prints from the Draper James spring collection.
And the best part? The box was made to celebrate Women’s History Month and appropriately named “Pretty Mighty.”
“We are so excited to team up with Birchbox — another dynamic, female-founded company, to celebrate Women’s History Month,” Witherspoon said. “We had a lot of fun putting the box together to honor all of us – mothers, sisters, friends, daughters and coworkers — as the powerful women that we are.”
Subscribers can opt out of receiving their personalized March beauty box to get their hands on this limited box filled deluxe-size samples of Reese’s favorites: Benefit’s POREfessional Primer, R+Co’s Dallas Thickening Spray (for those big Southern curls!), the Clarins Hydra Essential Silky Cream, ARROW’s Color Enhancing Lip Balm and the Davines OI Shampoo + Conditioner. “It may look dainty, but inside you’ll find powerful, high-performing products for equally powerful women — just like you,” Witherspoon says in a personalized note card included in every box.
But if you’re a true Draper James and beauty fanatic, the other limited box (which can be purchased without a subscription) is for you. On top of tons of powerhouse favorites like Dr. Jart+’s Pore Minimalist Sheet Mask and Bioderma’s Cleansing Water, for just $58, you also get an exclusive Draper James makeup pouch and jewelry tray that can’t be found anywhere else.
First-time Birchbox subscribers can sign up by March 24 to receive their own “Pretty Mighty” custom-curated Reese Witherspoon beauty box. The limited edition Birchbox + Draper James box hits stores and online March 6.
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
In A Dark, Dark Wood
Untitled Rob Long Project
The Thing About Jellyfish
All Is Not Forgotten
Three Little Words
Pale Blue Dot
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