Reese Witherspoon on Southern charm and ‘carrying the baton’
Reese Witherspoon ladled on her Southern charm to host a luncheon in L.A. with Porter magazine’s Lucy Yeomans on Tuesday to celebrate the launch of Draper James on the e-tailer. As Jennifer Garner, Molly Sims, Camilla Alves, Rachel Zoe, Ali Larter and more noshed on friend chicken, strawberry shortcake and sweet tea, the Oscar winner took five to chat with WWD about why Southern women look so good and her latest Hollywood projects.
WWD: Why was getting on Net-a-porter so important to you?
Reese Witherspoon: The global reach is so important. I believe the world is a small place now — we need to be reaching out to all our customers. I think everyone wants a story to be told. I’m telling a story about the American South, which is where I grew up, and the story of my grandmother, who taught me about fashion, getting your hair done and also presenting your best self to the world. We are out there to celebrate those moments that are maybe forgotten, like the baby shower, the wedding party, the garden party. Sometimes you just want to look pretty.
WWD: Why do Southern women always seem to go the extra distance?
R.W.: We’re taught from a very young age to do our hair. Also that color makes you happy. Putting your best self forward but also not taking yourself too seriously. Having fun with fashion. I love the idea that fashion doesn’t have to be about New York or Los Angeles. It’s this whole wide range of people all over our country that are just enjoying fashion and want to see themselves reflected in the media and in the fashion that’s created.
WWD: Even this beautiful house looks Southern.
R.W.: It belongs to my friend Benton Weinstock. She’s from Arkansas. I have my girls from the South who live in Los Angeles that I call my Southern mafia. We are always doing Kentucky Derby parties or having Christmas parties where we all sing carols. It’s really nice to have a bunch of friends here from the South. And it’s nice in the middle of the day, some lunch.
To promote the launch of the new Draper James collection for Net-A-Porter, Reese is on the cover of Net-A-Porter’s magazine The Edit; this is available as an online magazine and also a paper magazine. The spread features a casual yet really beautiful new photoshoot that showcases Reese’s natural beauty, and a really great new interview in which Reese talks about Big Little Lies, the way her career has progressed, her producing work, and Draper James. Be sure to read the interview below, and find the photoshoot in our Gallery. We’ll have scans asap!
She’s an Oscar winner, a producer and runs her own label, but Reese Witherspoon isn’t one to rest on her laurels. She tells Jennifer Dickinson about making Hollywood sit up and listen.
Let’s imagine for a moment what it would be like to be friends with Reese Witherspoon; an incredible multitasker who seems to live in a world where the days consist of 30 hours instead of 24. Firstly, she will look you straight in the eye, then you’ll get that grin, the one that should be an addendum to Maria von Trapp’s My Favorite Things, so great is its power to radiate warmth. You’ll chat over coffee (strong) and you’ll mention the novel you’re reading, leading to an inner-fire-starting discussion about female identity and culminating with Witherspoon ordering the book from Amazon (she’s a very good customer). Then there will be the invitation to the baby shower she’s throwing for a mutual friend, her supportive shout-out on social media when your project gets off the ground, and the late-night text checking your son’s hospital appointment went Ok. And, somehow, instead of making you feel less than, you won’t resent her in the slightest because she’s not perfect and nor does she want to be: she’s just as likely as you to be late for the school pick up, or order margaritas at 5pm after a trying day. She’s on your side and that makes you want to be on hers.
It’s a personality recipe – insight, ambition, diligence, charm – that has made Witherspoon, 41, one of Hollywood’s most successful stars. And, so far, 2017 has been a great year, even by her standards. She’s just wrapped filming on Disney’s A Wrinkle in Time, directed by the ever-impressive Ava DuVernay; is celebrating her fashion line Draper James going global via its launch on Net-a-porter; and then there’s Big Little Lies, the Tv phenomenon that actually merited the phrase ‘everyone’s talking about it’ earlier this year.
Reese Witherspoon on the Best Party She’s Ever Hosted and More!
Our Editor-at-Large, Darcy Miller, caught up with the actress and Draper James-founder to talk all-things parties, weddings, hosting, and gifts.
Working in this industry—and as a frequent wedding guest—I’m always on the lookout for thoughtful gift ideas. That’s why I was thrilled to discover Draper James, Reese Witherspoon’s shop in Nashville. Named for her grandparents (Dorothea Draper and William James Witherspoon), it’s a charming southern home-and-clothing boutique. On a recent visit, I got a peek at the new Wedding Collection, full of gifts that you can easily make personal with a handwritten note or even a toast for the newlyweds. I also asked if Reese, who’s the ultimate host and gift-giver, would share some tips. Whether throwing a shower or attending a wedding, she knows just what to do, what to wear, and what to bring. Here’s some of her advice.
What was the best party you ever threw, and what made it great?
“Well, I throw a lot of parties, and a lot are in the backyard with barbecue or a tray of enchiladas. But my favorite ever was my 40th birthday—it was New Orleans-themed, with mint-julep cups and a second-line band. I got to share my southern upbringing with all my favorite people.”
How about the most memorable bridal shower you ever attended?
“It was at a barn in Bolinas, California. We watched the sun go down, drinking Napa Valley rosé. We sat at long farm tables with fresh farm-to-table food.”
Favorite shower theme?
“I love a garden theme. Hosting outside takes the pressure off having your house look perfect—you can let Mother Nature do all the work!”
How about a go-to cocktail?
“I learned to make southern sweet tea from my grandmother—she always served it when anyone dropped by. I’ve added my own twist to her recipe: I mix it with vodka for an easy cocktail, or add rum to make an iced-tea mojito.”
If you had to pick one detail for a successful party, what would it be?
“Great drinks and good music are all you need. Even if the food is bad! If the music is good and the drinks are flowing, everyone is happy.”
Tell me about the Wedding Collection and why you love it.
“These gifts are perfect for engagement parties and bridal showers. There’s a lot to celebrate when it comes to weddings, so we created gifts to honor all the special moments and people involved. ”
May 6, 2017 • Category: Draper James, News & Gossip •
Comments Off on Net-a-Porter teams with Reese Witherspoon on Draper James capsule collection
Net-a-Porter teams with Reese Witherspoon on Draper James capsule collection
Net-a-Porter prides itself on its exclusive capsule collections, investing in them in an increasingly frequent and broad way. To that end, coming May 10 is a summer capsule collection from Draper James, the Southern-inspired lifestyle brand launched by Reese Witherspoon in 2015.
“The inspiration was a summer garden party, with all the dresses you end up buying in the summer to go to weddings and in the South to go to steeple chases,” said Witherspoon, noting she was originally connected to Net-a-Porter through Sarah Rutson, the company’s former vice president of global buying. “They were looking to connect their customer to price points that were really great for us, as well.”
Draper James’ wholesome, preppy-ish aesthetic and friendly prices are a bit of a departure for Net-a-porter, which pushes advanced fashion and luxury brands hard. Prices of the capsule start at $150 and the collection consists of dresses, tops, A-line skirts, jumpsuits with a focus on pastels and magnolia and gingham prints, as well as straw bags.
“Draper James has perfected easy summer dressing with a charmingly feminine aesthetic. It offers something new and different to the Net-a-porter customer, which we are always looking for, as well as opening us up to a new audience,” said Lisa Aiken, Net-a-Porter’s retail fashion director, noting the collection is intended as high summer and vacation dressing. “Reese was very involved in the development of this collection, so much in fact that she would Skype in for our design meetings. We took what Draper James was doing with their existing collection and gave it that Net-a-Porter spin by dropping hem lengths, exaggerating sleeves, offering off the shoulder necklines and simplifying the print. In essence it’s what Draper James was doing and adding a little bit of a fashion twist.”
If the capsule is opening Net-a-Porter up to a new audience, it’s doing the same for Draper James. The collection is the brand’s first foray into wholesale. Witherspoon noted that the label will be launching with Nordstrom next and also has two of its own new stores coming, in Atlanta and Kentucky, bringing its retail network to four stores.
Reese is currently taking part in a live panel at the Milken Institute’s Global Conference. She’ll be talking about starting and developing her businesses in the panel entitled ‘That’s Entertainment: Looking for the Next Stage’. She talks about how she had the choice of whether to take Big Little Lies to Netflix or HBO, how she identified a market for more female-driven work, and how seeing how her kids interact with media has influenced her business choices, e.g. using YouTube and social media. Watch the live stream below, and we’ll have more coverage for you after the event too…
The 20th Annual
Milken Institute Global Conference
“Building Meaningful Lives”
April 30 – May 3, 2017 | Los Angeles
The Global Conference convenes the best minds in the world to tackle the most stubborn challenges. That commitment to the power of ideas has set this event apart for two decades. It is a unique setting in which the individuals with the capital, power and influence to move the world forward meet face-to-face with those whose expertise and creativity are reinventing industry, philanthropy and media.
Expand your network of accomplished and influential people — 3,500 attendees from 50 countries, all senior decision-makers in their fields.
Julia Boorstin, Senior Media and Entertainment Correspondent, CNBC
Leslie Moonves, Chairman and CEO, CBS Corporation
Peter Rice, Chairman and CEO, Fox Networks Group
Ted Sarandos, Chief Content Officer, Netflix
Reese Witherspoon, Actress; Producer
Jeremy Zimmer, CEO and Founding Partner, United Talent Agency (UTA)
Is bigger better in the entertainment industry? Scale matters in the quest to profit in expanding overseas markets and compete with the giants created by mergers among media and entertainment providers. This session will bring together senior industry leaders to address a range of questions on the effects of megamergers and intensifying global competition.
How will new competition in new markets, both domestic and abroad, realign the landscape and affect the prominence of Hollywood?
Will overseas markets influence the nature of the content produced domestically? Could it lead to greater diversity of stories and narratives?
How stable are the new revenue streams generated by new technologies? How do companies and individuals invest in new products and creative people in this environment?
As posted about previously on our Twitter, Reese is featured in the new issue of People magazine, which is their ‘Most Beautiful’ edition. Julia Roberts is on the cover, and Reese is featured inside as one of their Fabulous Faces of 2017. It has a tiny snippet of Reese talking about her mother and grandmother being her role models, alongside a picture from her 2015 Women’s Health magazine photoshoot. We have the scan in our Gallery for you:
As expected, Reese took to the stage at the first Vanity Fair Founders Fair conference today, during which she spoke about being a woman in business and her recent producing work. The Founders Fair gathers female entrepreneurs from different industries to talk about why they started their companies, how they built their businesses, and the lessons they’ve learned. Reese was joined by one of her investors, Forerunner Ventures founder Kirsten Green, and the twosome were interviewed by Vanity Fair West Coast editor Krista Smith. Reese’s cute little white dress is (presumably) from Draper James. We have the first photos in our Gallery, and scroll on down this post for a short article from the event. We’ll likely have more from this event for you in the coming days …
To celebrate our 16 years online, here we are spotlighting 16 of our favourite Reese things from the past 16 years. You will see a new one upon refreshing or changing the page.
"It took me years to be the woman my mother raised. It took me 4 years, 7 months and 3 days to do it, without her. After I lost myself in the wilderness of my grief, I found my own way out of the woods."
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
In A Dark, Dark Wood
Untitled Rob Long Project
The Thing About Jellyfish
All Is Not Forgotten
Three Little Words
Pale Blue Dot
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