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Archive for the ‘Crate & Barrel’ Category

October 12, 2017   •  Category: "A Wrinkle in Time", "Big Little Lies", "Home Again", Articles & Interviews, Crate & Barrel, Draper James, The FamilyComments Off on Elle interview: Yes, Reese Witherspoon Has Visited Oprah’s Vegetable Garden

Yes, Reese Witherspoon Has Visited Oprah’s Vegetable Garden

Sometimes I just wake up in the morning and wish I were Reese Witherspoon. (Obviously, I should get some more realistic goals.) The actress and producer is ultra-talented, always impeccably dressed, and utterly charming. The characters she plays—whether it’s the determined Elle Woods in classic rom-com Legally Blonde or the nosy, passionate Madeline Mackenzie in Emmy-sweeping HBO series Big Little Lies—radiate with a fierce energy and warm wit, which no doubt stem from the woman herself.

You might also know that Witherspoon is an entertaining aficionado, and the creator of lifestyle brand Draper James, so it’s no surprise that Crate & Barrel tapped her to be their newest ambassador. ELLE.com sat down with Witherspoon to talk holiday entertaining tips, whiskey cocktails, and what Oprah’s garden is really like. (Yes, Witherspoon has been there—and yes, she might have sneaked something out.)

Draper James is doing a collaboration with Crate & Barrel in the new year. What can we expect to see from that?

Well, three years ago, I started Draper James, just to give people a window into what it means to be a Southern woman, and into Southern entertaining. I grew up with my grandma entertaining every Sunday night, she would cook this big dinner, and sometimes it was just family and sometimes it was a big party. So I wanted to show people what that’s like: It’s a lot of friendliness, grace, and charm. This collaboration with Crate and Barrel will involve their beautiful products, which have such timeless style. They’re beautifully made and high quality. So we’ll just be infusing that with some Southern charm.

There’s a lot of that Southern warmth in Draper James items—some of the items have the cutest slogans or sayings printed on them.

Oh, then you’re going to be really excited. You just hold on, sister!

Is there one in the range that will be particularly you?

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October 10, 2017   •  Category: "Big Little Lies", Advertising Campaigns, Articles & Interviews, Crate & Barrel, Draper James, Gallery Updates, News & Gossip, Producing, Video UpdatesComments Off on Crate and Barrel Announces Partnership with Reese Witherspoon

Crate and Barrel Announces Partnership with Reese Witherspoon

Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.

As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.

“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”

The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.

This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.

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Big Little Lies (2019)
Season 2 airing in 2019
Role: Madeline
Genre: HBO TV Series - Drama
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Untitled Morning Show TV Project (2019)
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Genre: Apple TV Series - Drama
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Legally Blonde 3 (2020)
Filming in 2019, to be released on February 14th 2010
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Sing 2 (2020)
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