Reese appears on the cover of the June issue of Fast Company, a US business magazine. She is named one of their ‘100 Most Creative People in Business’ (#11 to be exact), and the magazine features an extensive new interview and a new photoshoot. See some behind the scenes videos on the magazine’s website, and find scans and photos from the shoot in our Gallery. It’s fantastic to see Reese recognised for her work like this!
How Reese Witherspoon is flipping the script on Hollywood The Hello Sunshine founder is channeling women’s voices into top-tier entertainment–and altering the dynamics of the entire industry along the way.
When Reese Witherspoon was 17, she had already appeared in four films. Still, she took an unlikely part-time job, as an intern in Disney’s post-production department. “I wanted to learn about editing, visual correction, and sound mixing,” she tells me 25 years later. Not long after, she worked as a production assistant on the 1995 Denzel Washington film Devil in a Blue Dress, helping with casting, among other things. Also: “I parked Denzel’s Porsche!”
That inquisitiveness, as well as nearly three decades in front of the camera, has made Witherspoon one of Hollywood’s most astute producers. She turned Gillian Flynn’s Gone Girl into a $369 million worldwide hit in 2014 (that earned Rosamund Pike an Oscar nomination) and did it again, that same year, transforming Cheryl Strayed’s best-selling memoir, Wild, into a breakout success ($52 million plus Oscar nods for Witherspoon and costar Laura Dern). Then came HBO’s Big Little Lies, executive produced with costar Nicole Kidman; the cultural bellwether about female relationships and domestic abuse, based on a novel by Liane Moriarty, swept nearly every category for which it was nominated at the 2017 Emmys. After years of hearing from studio executives that there was no market for female-driven films, Witherspoon had succeeded to a degree that proved a hunger was there.
Her instinct for what women want is now being tested on multiple platforms through her 18-month-old storytelling company, Hello Sunshine. She and her team currently have shows in development at Hulu, NBC, and Apple TV (which has partnered on three projects, one rumored to be the biggest deal in history for a straight-to-series show), as well as a film at TriStar/Sony Pictures. But Witherspoon is also laying the foundation for a direct-to-consumer brand, one that is already beginning to speak to women through a website, social media, YouTube and Facebook videos, audiobooks, podcasts, and newsletters—whichever platform she and Hello Sunshine execs think best honors the story being told.
To celebrate the arrival of Spring, Draper James and Crate & Barrel have co-designed a new range of home decor essentials that “captures the modern, breezy spirit of Southern get-togethers as the season heats up”. Reese told People.com of the range that “this charming collection of outdoor accessories is perfect for your next backyard dinner party with friends and family or an afternoon picnic at the beach.” “Growing up in the South, I’ve learned to love presentation and entertaining, which is why I’m so excited for the Draper James [heart] Crate and Barrel co-branded collection. It perfectly captures the spirit of Southern get-togethers with a blend of modern style,” she added.
A couple of days ago Reese celebrated the opening of another new Draper James store – this time in Atlanta. Reese wore a pretty green dress from the brand, with Alaia shoes. At the event, Reese talked about the draw of Atlanta, how her grandmother has influenced her fashion, and how Draper James supports Girls Inc. The first HQ photos have been added to our Gallery:
Yes, Reese Witherspoon Has Visited Oprah’s Vegetable Garden
Sometimes I just wake up in the morning and wish I were Reese Witherspoon. (Obviously, I should get some more realistic goals.) The actress and producer is ultra-talented, always impeccably dressed, and utterly charming. The characters she plays—whether it’s the determined Elle Woods in classic rom-com Legally Blonde or the nosy, passionate Madeline Mackenzie in Emmy-sweeping HBO series Big Little Lies—radiate with a fierce energy and warm wit, which no doubt stem from the woman herself.
You might also know that Witherspoon is an entertaining aficionado, and the creator of lifestyle brand Draper James, so it’s no surprise that Crate & Barrel tapped her to be their newest ambassador. ELLE.com sat down with Witherspoon to talk holiday entertaining tips, whiskey cocktails, and what Oprah’s garden is really like. (Yes, Witherspoon has been there—and yes, she might have sneaked something out.)
Draper James is doing a collaboration with Crate & Barrel in the new year. What can we expect to see from that?
Well, three years ago, I started Draper James, just to give people a window into what it means to be a Southern woman, and into Southern entertaining. I grew up with my grandma entertaining every Sunday night, she would cook this big dinner, and sometimes it was just family and sometimes it was a big party. So I wanted to show people what that’s like: It’s a lot of friendliness, grace, and charm. This collaboration with Crate and Barrel will involve their beautiful products, which have such timeless style. They’re beautifully made and high quality. So we’ll just be infusing that with some Southern charm.
There’s a lot of that Southern warmth in Draper James items—some of the items have the cutest slogans or sayings printed on them.
Oh, then you’re going to be really excited. You just hold on, sister!
Is there one in the range that will be particularly you?
Crate and Barrel Announces Partnership with Reese Witherspoon
Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.
As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”
The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.
This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.
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To celebrate our 16 years online, here we are spotlighting 16 of our favourite Reese things from the past 16 years. You will see a new one upon refreshing or changing the page.
Legally Blonde 3
Untitled TV Project with Jennifer Aniston
Little Fires Everywhere
Untitled Producing Project with Kristin Wiig
Are You Sleeping
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
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