Crate and Barrel Announces Partnership with Reese Witherspoon
Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.
As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”
The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.
This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.
Reese has been very busy in the past few days promoting Home Again, so there are lots of updates to come. To start with, here are scans from the new issue of Glamour magazine, and an interview in an issue of OK UK last month.
The Real Story Behind Reese Witherspoon’s Return to Romantic Comedies
When the trailer dropped for Home Again, Reese Witherspoon’s newest movie, there was a palpable buzz around Hollywood and among her loyal cadre of fans. Timing was part of it—it’s the first project since the actress’ beloved turn in Big Little Lies. The sneak peek into the flick dropped just weeks before the Emmy nominations made official what everyone was expecting: That Lies was a critical darling in addition to taking over pop culture for much of 2017.
But Home Again also marks a ground-breaking transition for Witherspoon: It’s her return to romantic comedies after a five year hiatus.
She has become a staple in more serious awards material, what with her turns in films like Wild, and her slight retreat into behind-the-camera work (she produced Gone Girl and Big Little Lies), that her start in the industry begs reminding. When Witherspoon broke out onto the scene it was her quirkiness and affability that won over fans and critics (and studio executives). Romantic comedies were here bread and butter, their one-liners her legacy. Quotes like “You have a baby…in a bar” and “Happy people just don’t shoot their husbands” were synonymous with Reese.
One wonders what it would take to get Reese back to her old stomping ground after all this time. (And all that success). It’s easy to imagine that the A-lister is pitched movies endlessly, that she’s turned down countless roles that instead went to other actresses. Was it that she simply missed romantic comedies after all this time, and wanted to return to her roots? Not really.
Was it that she wanted to take a little mental break, to tear herself away from the crumbling marriages and murders of Monterrey? Sort of. As Witherspoon told E! News, there is something desirable about heading to the movies to feel good.
“There’s a lot of hard stuff to process out in the world right now,” said the actress. “I think it’s nice when a movie just makes you feel great, when it’s about family, love, togetherness and romance.”
But really, her motivation was more altruistic and, frankly, straightforward.
Reese graces the cover of the new October issue of US Glamour magazine, and inside she writes an article for the magazine about empowering women in Hollywood and promoting women’s rights. She touches on some of her female-driven projects including Wild and Big Little Lies, as well as A Wrinkle In Time, her children’s response to her producing work, and her goals with Hello Sunshine. It’s a really good read, and you can find the full article here. The article is accompanied by a fun and fantastic new photoshoot – find that, in HQ, in our Gallery!
Reese Witherspoon Knows Rom-Coms Need an Image Makeover
Romantic-comedy heroines can seldom have it all. They’re either professionally successful and unlucky in love, or great with the kids and unfulfilled at work or in the bedroom.
But in “Home Again,” a comedy due Sept. 8, Reese Witherspoon is a walking empowerment meme, complete with a wardrobe of pristine white blazers: she’s a newly separated 40-year-old, the mother of two precocious girls who starts a promising career as an interior decorator and shacks up with a hot 27-year-old.
“It never would have even crossed my mind that she couldn’t be all those things,” the writer-director Hallie Meyers-Shyer said, adding, “That wasn’t my experience growing up.”
Ms. Meyers-Shyer, 30, is the daughter of two filmmakers: Nancy Meyers (“It’s Complicated”) and Charles Shyer (“Baby Boom”). She spent her formative years on movie sets, before making her directing debut with “Home Again.” (Nancy Meyers served as executive producer.)
“In certain ways, Hallie knows more about the movie business than I do,” Ms. Witherspoon said.
Ms. Witherspoon, 41, has lately taken a big leap as a filmmaker herself, starting a production company to focus on projects led by women, with hits like “Wild,” “Gone Girl” and, earlier this year, the HBO mini-series “Big Little Lies,” about mothers in wealthy Monterey, Calif., that starred Ms. Witherspoon and Nicole Kidman, among others. (A follow-up is being discussed with Liane Moriarty, the author of the novel on which it’s based, Ms. Witherspoon said.)
Speaking by phone from her Los Angeles home — and pausing briefly to greet Tennessee, the youngest of her three children — she spoke passionately about the changing roles for women on screen and how she wants to be a part of that change. These are edited excerpts from the conversation.
Last night Reese attended the Los Angeles premiere of her new romantic comedy Home Again. She walked the red carpet with her daughter Ava, and posed with her director Hallie Meyers-Shyer, producer Nancy Meyers, and co-stars Lake Bell, Lola Flanery, Jon Rudnitsky, and Eden Grace Redfield. Reese wore a simple but striking red dress by Roland Mouret, with Christian Louboutin shoes. On the red carpet Reese chatted about what attracted her to the role, why she loves romantic comedies, her daughter Ava, her Emmy nomination, and her upcoming project with Jennifer Aniston. Reese looks so beautiful, and I love seeing her and Ava together! We have the first batch of HQ photos in our Gallery for you, and further down this post are some video interviews from the red carpet. This post will be updated with more coverage in the next few days too…
Reese is gracing the cover of the September issue of Southern Living magazine! In the interview she talks about Draper James and her influences for this brand, her family life, and briefly about Big Little Lies and some of her favourite actresses work on screen. The interview is accompanied by a beautiful, laid back photoshoot showcasing items from Draper James.
Read the article and watch behind the scenes videos within this post, and find the photoshoot in our Gallery. We’ll have scans for you asap…
Reese Witherspoon’s Southern Charm
The Nashville native opens up to Julia Reed about family, her favorite hometown foods, and the Southern women who have inspired her every step of the way
What did you do for Mother’s Day?
We had lots of people over for lunch, including Laura Dern [Witherspoon’s close friend and costar in Wild and Big Little Lies] and her mom, [actress] Diane Ladd, who has become friends with my mom. It’s pretty cute—they really love each other and talk all the time. They’re even planning on taking a road trip together!
In my family, we say, “It doesn’t have to be true to be told.” At lunch, my mom was telling a story about when I moved out here and how she found my apartment and paid for it. I said, “Mom, you know none of that’s true, right?” I found my own apartment, and she did not do any of it! But most of the time, I don’t even bother to interrupt…I think there’s nothing better than a Southern person as they age. The stories get better and better and less and less true.
You often visit Nashville, where you’ve said you’re “so much more relaxed.” But Nashville is not nearly as relaxed—or sleepy— as it was when you were growing up there. How has it changed?
Lately, Nashville has experienced a lot more commerce, a lot of growth, and a lot of new ideas, which is awesome. And you can’t throw a rock without hitting some new culinary surprise. I like Hattie B’s Hot Chicken. Edley’s Bar-B-Que has great fried okra, one of my favorite foods. City House and Rolf and Daughters are really good, and Josephine is great for brunch. Five Daughters Bakery has the best doughnuts, and if we want a meat ’n’ three, we go to Swett’s Restaurant.
Reese Witherspoon Reveals Her Favorite Fashion Trend
The actress talks cowboy boots and prairie dresses for the fall season.
These looks remind me so much of the clothes I wore growing up in the South. I was always dressing in prairie skirts and cowboy boots when I was little. I loved to watch Little House on the Prairie and play cowgirl. My favorite childhood memories are rooted in country music, doing square dances in cowboy boots. I learned to clog- and line-dance before I learned the fox-trot. I’m very influenced by country singers like Loretta Lynn, and, of course, Dolly Parton is my biggest idol. And I loved all the gorgeous long, flowing lace dresses Sissy Spacek wore when she played Loretta Lynn in Coal Miner’s Daughter. Western is such a huge style in Nashville. There was a famous designer named Nudie, and everyone from Johnny Cash to Dolly Parton wore his suits. The clothes have real Western flair. It’s so cool to see the look being recognized now as a global fashion trend. Maybe it’s about returning to a time and place that people find comforting and when everything seemed simpler. But it’s always been a part of my life. I mean, you’re talking to the girl who wore cowboy boots to her own wedding reception. I switched out my gown and heels for a short dress and cowboy boots because they’re comfortable and fun to dance in. I do love the look of a pretty dress or a floor-sweeping skirt with cowboy boots. It’s feminine and a little rugged, which encapsulates my personality.
I remember being in fifth grade and begging my grandmother to buy me a prairie skirt, and when she finally did I wore it every day with white cowboy boots. I’m definitely a dress-or-denim-skirt-and-cowboy-boots sort of girl. Every time I put on a pair, I feel like I’m back home. It’s so funny because my daughter just walked into my room wearing an off-the-shoulder vintage prairie dress—she’s so on trend. Except that she was wearing sneakers, and I was like, “I wish you had some boots on.” I have so many pairs of cowboy boots; I buy them new from Betty Boots when I’m in Nashville. And I buy every single one of my kids cowboy boots, and they wear them until they fall off. I also wear mine until they’re threadbare. They look better when the leather is worn-out, then I resole them. The intricate stitching and detail on Western shirts are so pretty and add a little something, as do tasseled bags and purses. And I love cowboy hats, obviously. They’re beautiful, and they give a prairie dress or skirt that something extra. The best versions are those that aren’t overly embellished. I can wear a cowboy hat with anything—you have to own it. For an easy and chic way to incorporate a bit of Western into your wardrobe, I like the idea of a chambray shirt over a dress. We work a different iteration of the chambray and Western shirt into our Draper James collection [Witherspoon’s fashion label, which she launched in 2015] each season. For us down South, it’s the perfect layering piece because it’s so hot. Our Draper James chambray shirts and jeans are made in Blue Ridge, Georgia, by these wonderful women who have been making blue jeans for 40 years. It’s an honor to be part of that tradition. I think there’s a mood for wanting to celebrate classic Americana right now. The whole Western look is very romantic, and there’s no beating that wearability and durability factor.
This article originally appeared in the September 2017 issue of Harper’s BAZAAR, on newsstands now.
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