Avon and UNIFEM Announce Partnership to End Violence against Women and Launch of the Women’s Empowerment Bracelet
WHAT: The Global Summit for a Better Tomorrow — the keystone in a series of Avon initiatives to raise awareness of International Women’s Day — takes place at the United Nations on Tuesday, March 4th. The Summit is held together with the United Nations Development Fund for Women (UNIFEM), in celebration of International Women’s Day, which will be recognized globally on March 8, 2008. It is a holiday whose history can be traced back 150 years and is celebrated in countries all over the world.
At a UN press conference prior to the Summit, Avon and UNIFEM will announce a new public-private partnership that represents the largest corporate one-year grant made to the UN Trust Fund to End Violence against Women.
MORE: Avon Global Ambassador Reese Witherspoon is unveiling the company’s first global fundraising product, the Women’s Empowerment Bracelet. The bracelet will sell for US$3 each and all net profits will be donated to the Avon Empowerment Fund. In 2008, the Avon Foundation will match the first US$500,000 in bracelet sales for a total donation of US$1 million to the UN Trust Fund to End Violence against Women. These resources will bolster critical work to prevent and reduce the prevalence of violence against women. Starting March 4, consumers can purchase the bracelets by going online at http://www.avon.com.
B-ROLL: Interviews with Reese Witherspoon, Suze Orman, Andrea Jung (Avon Products, Inc. Chairman and CEO) and Joanne Sandler (UNIFEM Executive Director a.i.), Reese Witherspoon Empowerment Bracelet announcement, Andrea Jung announcement of the Empowerment Fund, and additional highlights.
November 12, 2007 • Category: Charity •
Comments Off on Divided We Fail PSA
Reese Witherspoon, among many other celebrities (including Walk the Line co-star Joaquin Phoenix), is involved in a broadcast public service announcement (PSA), calling attention to the need for affordable, quality health care for all Americans.
Hollywood’s leading nonprofit organizations, the Entertainment Industry Foundation (EIF) and the Motion Picture & Television Fund (MPTF), have joined the “Divided We Fail” national movement led by AARP to bring attention to the domestic issues that worry Americans most: health care and financial security. Launching today, this unprecedented three-year collaboration between the entertainment world and the nation’s largest advocacy group seeks bipartisan cooperation in finding solutions.
“We are thrilled to have EIF and MPTF join us,” said Bill Novelli, CEO of AARP. “This nation’s health care and financial security crisis is about to explode: 47 million Americans have no health insurance, and more middle-class people are filing for bankruptcy because of health care-related expenses than for any other reason. We need to build a national conversation around these issues, and the entertainment industry is uniquely suited to help us do that,” he said. “We must get everyone — individuals, companies, and policymakers — involved, regardless of their political persuasion. Only then will we be able to address these very serious challenges successfully.”
Thanks to Rebecca Neuhedel for informing us of the following charity auction:
The Luke Neuhedel Foundation is now holding an online auction of celebrity autographed items, including Reese Witherspoon. Items available and instructions can be viewed on their website at www.lukefund.org. LNF is a 501c3 charity that benefits children undergoing cancer treatment in the US.
Reese Witherspoon is one of the celebrities who has joined in supporting the The EB Medical Research Foundation. Reese, along with Courteney Cox & David Arquette, Gavin Rossdale & Gwen Stefani, Heidi Klum, Adam Sandler, Natalie Portman, Orlando Bloom and others have created celEBrity cards – each one hand drawn by the stars! You can check out the card Reese made here.
All proceeds will benefit the EBMRF. $20/pack of 8 assorted cards.
On the same day Reese Witherspoon was announced as the very first Avon Global Ambassador, there was a walk for Breast Cancer at the Beverly Wilshire Hotel and Reese attended having changed into a lovely black dress. We have only located three photos, but never the less she’s beautiful as always. View them here.
Mariana sent in a brief video from the Avon Press Conference. This clip aired originally on E! News on August 2, 2007. View video here.
I’ve also added another batch of pictures from Reese’s most recent appearance – we now have nearly 200 HQs from the event! View all new additions here. Here’s some really beautiful shots there for your viewing pleasure!
Legally Blonde 3
Untitled TV Project with Jennifer Aniston
Little Fires Everywhere
Untitled Producing Project with Kristin Wiig
Are You Sleeping
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
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