Crate and Barrel Announces Partnership with Reese Witherspoon
Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel’s holiday advertising campaign.
As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”
The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.
This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.
Reese appeared on UK chat show The Graham Norton Show last night, alongside Margot Robbie, Ryan Gosling and Harrison Ford. During the interview, they spoke briefly about Big Little Lies and The Emmys, Home Again, Reese’s producing work and how she has developed this over the years (she admitted that Legally Blonde 2 was not as good as the first!), her Mum’s short but to the point film reviews, and the US president plagiarising Elle Wood’s graduation speech. It was unfortunately a really awkward interview that re-hashed old subjects and offered nothing new, however, it was fun to see her with these 3 other stars! Reese wore a little black dress by Altuzarra for the show. Find HD screencaptures in our Gallery, and a few clips further down this post:
Reese appeared on UK daytime chat show Lorraine today, to promote Home Again. She chatted about her film, growing up, Legally Blonde, Wild, her producing work, and her upcoming TV show with Jennifer Aniston. Here’s the clip:
Reese attended the London premiere of Home Again earlier this evening, and she looked very glamorous in a dramatic black dress by Stella McCartney (accessorizing with Louboutin shoes and Cartier jewellry). On the red carpet Reese talked to reporters about what drew her to the film and what she enjoyed about working with a female storyteller; she was also congratulated on the Big Little Lies wins at the Emmys. We have the first HQ photos in our Gallery for you:
Reese earned another important accolade today – she was named on Fortune magazine’s Most Powerful Women list. Fortune’s Most Powerful Women list is a ranking that is put out every year looking at the 50 most powerful women in business. Four criteria are considered: the size and importance of the business, the direction of the business, the social and cultural relevance, and the trajectory of the woman’s career. Reese was not eligible for the main 50, but was featured as their special ‘number 51’ – read more below, and see the full list here:
Fortune’s Most Powerful Women
It’s MPW day. It’s a big day for us here at Fortune MPW HQ: The 2017 list of the Most Powerful Women in Business is out!
Racing into the top spot—for the third year in a row—is General Motors CEO Mary Barra. Rounding out the top 5: PepsiCo CEO Indra Nooyi (more on her later), Lockheed Martin CEO Marillyn Hewson, Fidelity CEO Abigail Johnson, and Facebook COO Sheryl Sandberg.
In all, the list includes seven newbies, one return, and 26 CEOs who, together, control a total market cap of $1.1 trillion. We have all the juicy details—including who’s off, who’s on, and who’s on our radar—below.
But before we get to that, it’s worth pointing out that this year marks Fortune’s 20th list, a testament to the importance we place on charting and celebrating these women’s careers. For more, I encourage you to read this editor’s letter, in which our fearless leader, Cliff Leaf, reflects on the history—and continuing necessity—of the ranking. As my co-editor on the list, Beth Kowitt, tells Cliff, covering the ever-evolving story of women in business is “complicated—and critically important, surprising, fascinating, and inspiring too.”
MORE FROM THE MPW ISSUE
• New women on the block. While the MPW list always includes women from a diverse range of businesses, this year’s newcomers have raised the bar: all seven hail from different industries. From energy (PG&E CEO Geisha Williams) to toys (Mattel CEO Margo Georgiadis) to retail (Ulta Beauty CEO Mary Dillion), they provide a peek into the diversity of global business today.
• MPWs in waiting. While these 10 women didn’t make the official list, they did catch our eye. We wouldn’t be surprised to see many of them grace the top 50 ranking in years to come…
• She’s No. 51, y’all. We have a tradition of naming a “bonus” MPW—No. 51—a distinction that goes to a woman who doesn’t technically fit our parameters when it comes to P&L and market cap, but who nevertheless captures the list’s powerful, business-savvy spirit. This year that spot goes to Hollywood multihyphenate Reese Witherspoon. For those keeping score at home, Witherspoon has launched a lifestyle startup as well as a multi-platform content company; and produced hits including Gone Girl, Wild, and Emmy fav Big Little Lies—all while still landing big, juicy acting roles for herself.
Wow, massive congratulations to the entire cast and crew of Big Little Lies who cleaned up at The Emmys last night!! They won a total of 8 awards, including Best Limited Series – which was a personal win for Reese as an executive producer – acting awards for Nicole Kidman, Alexander Skarsgard and Laura Dern, and directing for Jean-Marc Vallee. Find their full list of wins further down this post. On behalf of all Reese fans I think I can say how proud we are of her for the wonderful work she did both in front of and behind the scenes of Big Little Lies – this was clearly a passionate project for her and we’re so happy for her and the success and impact it’s having! And the same goes for the entire cast and crew who put together this fantastic show.
Reese was accompanied to the event by her husband, Mum and daughter, and posed on the red carpet with Nicole. Reese looked smart in a blue satin jacket dress by Stella McCartney (Reese wanted to wear a female designer), with a Tyler Ellis purse, shoes from Christian Louboutin, and David Webb jewellry.
This post will be updated with coverage from the night over the next day or so. To start with, we have a ton of videos from the red carpet. Photos are coming very soon….
To celebrate our 16 years online, here we are spotlighting 16 of our favourite Reese things from the past 16 years. You will see a new one upon refreshing or changing the page.
"It took me years to be the woman my mother raised. It took me 4 years, 7 months and 3 days to do it, without her. After I lost myself in the wilderness of my grief, I found my own way out of the woods."
Legally Blonde 3
Untitled TV Project with Jennifer Aniston
Little Fires Everywhere
Untitled Producing Project with Kristin Wiig
Are You Sleeping
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
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