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November 4, 2018   •  Category: Career, Gallery Updates, Hello Sunshine, Public Appearances0 Comments

The first #SheIsEqual Summit was held in New York in September, with the aim of promoting gender equality, increasing the presence of women in media, and ensuring accurate portrayals of women on screen. Reese attended and spoke at the event, talking about her Hello Sunshine brand and the importance of female-driven content. Read more about the summit below, and find photos in our Gallery:

#SheIsEqual Summit x10



“I’ve done a lot of things for myself, and now it’s time to do more for others and change the story for women in this world. And I started a company. I self-funded it, which was terrifying because I didn’t know if it’s going to do well and quite honestly for a couple of years it wasn’t making any money. But now it’s incredible to change storytelling and to hire female directors and to hire writers with different backgrounds. And I feel enormously proud of the company and thrilled to wake up every morning with that kind of mission in my life. I hope I will leave my industry in a better place where I found it.”

Reese Witherspoon Wants to Change the Way We Tell Women’s Stories

Six years ago — despite several accolades, including an Oscar — Reese Witherspoon found herself reading a script for a major studio movie that just fell flat.

“The female lead was just awful — she had no agency, no narrative arc,” Witherspoon said at the Global Citizen #SheIsEqual Summit on Friday. She knew she wanted no part of the role, and told her agent.

But her agent said every female actor in Hollywood was dying for a shot at the role — and that worried Witherspoon.

“I thought: If this is what they’re all fighting for, I need to do something about this,” she said.

So she founded Hello Sunshine, a media brand “anchored in storytelling, creating, and discovering content that celebrates women and puts them at the center of the story.”

In her more than 25-year career, Witherspoon said she has seen “the same 20 people making the same movies about the same sort of things over and over and again,” and she’s tired of it.

Speaking on a panel at the #SheIsEqual Summit — presented by P&G and #SeeHer, an initiative to improve the accurate portrayal of women and girls in advertising and entertainment in the US — Witherspoon emphasized the need for a wider range of women’s stories to be told but for greater diversity among storytellers themselves.

“It’s not just the art that’s being made, it’s how it’s being made,” Witherspoon said. “A man telling a story about the suffragette movement is a different thing than a woman telling it whose grandmother told her the story while she was sitting on her lap.”

Bit by bit things are finally changing in Hollywood. With the increasing popularity of streaming services and social media, entertainment producers are better able to respond to viewer demands and to create stories that resonate better with audiences.

Witherspoon and Hello Sunshine are working to empower women to share their realities and to tell their stories. By making the media’s representation of women more accurate and more diverse, the mother and actress hopes to dismantle some of the barriers she faced chasing her dreams, so her daughters and the next generation won’t be confronted with the same challenges.

Witherspoon recalled being asked what she wanted to be when she grew up as a third-grader, to which she replied: the first female president of the United States of America.

“I thought it was possible because I was told I could be anything I wanted to be,” she explained.

But as she grew older, she was faced with a different reality. Though she felt like she could become anything she wanted to be, the world she lived in was one with systemic barriers and stereotypes that might have prevented her from pursuing that dream.

Witherspoon ultimately found success in another industry — the film industry — and that too has come with its own challenges. But like the iconic character, Elle Woods, whom she played in Legally Blonde, Witherspoon is determined to succeed and push back against the status quo.

“I can get frustrated by the ceilings I hit, I can be aggravated by the political barriers I face … or I can do something about it,” Witherspoon said.

Her hope is that by showing women of all different abilities, body types, sexualities, and backgrounds, young girls and women will recognize themselves and be emboldened and that the landscape of media and entertainment will change to a point where women will be represented as having limitless potential — as they do in reality.

(globalcitizen.org)

P&G Co-Hosts #SheIsEqual Summit

In an effort to inspire broader collective action for gender equality, P&G co-hosted the first #SheIsEqual Summit with Global Citizen and the Association of National Advertisers’ #SeeHer movement.

The event took place Sept. 28, as a part of Global Citizen Week during the 73rd Session of the UN General Assembly.

The #SheIsEqual Summit convened what P&G termed “the brightest minds in policy, the private sector and entertainment.” Confirmed speakers included Reese Witherspoon, Katie Couric, Jane Rosenthal, Helle Thorning Schmidt, Alma Har’el, Phumzile Mlambo-Ngucka, Sunny Hostin, Abby Wambach, Madonna Badger, Hugh Evans, Marc Pritchard and Carolyn Tastad. MILCK, Maysoon Zayid and Sulene also made special performances.

“At P&G, we aspire to build a world where everyone sees equal,” said Carolyn Tastad, P&G Group President, North America, and Executive Sponsor, Gender Equality. “We know that when we do this, communities are healthier, businesses thrive, and the world is a better place for everyone. It benefits all of us, and it will take all of us, working together, to create a more equal world.

As one of the co-hosts, the ANA’s #SeeHer initiative led a discussion about the importance of increasing the accurate portrayal of women and girls in the media. ANA has said that its goal is to use the power of media to increase the accurate portrayal of women and girls in ads and entertainment by 20 percent by 2020, the 100th anniversary of women gaining the right to vote in the U.S.

“We are using our voice in advertising and media to tackle gender bias and promote gender equality,” Marc Pritchard, P&G chief brand officer and ANA Chair said. “It’s a responsibility and an opportunity because gender equality is not only a force for good, it’s a force for growth. It’s time to come together to be agents of change to achieve gender equality in the creative world.”

Topics included, the current state of female representation, the importance of including the female point of view both in front of and behind the camera, and how organizations like Hello Sunshine, the Queen Collective, Katie Couric Media and Free the Bid are helping move the needle for women in the industry.

In March, the ANA released its inaugural CMO “scorecard,” reporting that brand marketers may be making strong progress in achieving gender balance among CMOs, but there’s much work to do when it comes to attaining ethnic diversity.

At the Cannes Lions International Festival of Creativity last summer, Pritchard was one of a number of marketers from some of the world’s largest brands who talked about personal experiences that changed their thinking about sexism and diversity.

In addition to Pritchard, the marketers included AT&T’s chief brand officer Fiona Carter and Keith Weed, the chief marketing officer at Unilever. Some of their tales indicated they had specific moments when, in viewing their own campaign work, they realized that women and multicultural demographics were not being represented appropriately and that they had the power and responsibility to make change.

(chiefmarketer.com)

#SheIsEqual Summit Brings Together P&G, Global Citizen and the ANA #SeeHer Initiative to Accelerate Gender Equality

In an effort to inspire broader collective action for gender equality, P&G (NYSE: PG) is co-hosting the first #SheIsEqual Summit with Global Citizen and the Association of National Advertisers’ (ANA) #SeeHer movement. The event will take place on Friday, September 28, as a part of Global Citizen Week held during the 73rd Session of the UN General Assembly.

The #SheIsEqual Summit will convene the brightest minds in policy, the private sector and entertainment. Confirmed speakers include Reese Witherspoon, Katie Couric, Jane Rosenthal, Helle Thorning Schmidt, Alma Har’el, Phumzile Mlambo-Ngucka, Sunny Hostin, Abby Wambach, Madonna Badger, Hugh Evans, Marc Pritchard and Carolyn Tastad, with more to be announced. MILCK, Maysoon Zayid and Sulene will also make special performances.

“At P&G, we aspire to build a world where everyone sees equal,” said Carolyn Tastad, P&G Group President, North America, and Executive Sponsor, Gender Equality. “We know that when we do this, communities are healthier, businesses thrive, and the world is a better place for everyone. It benefits all of us, and it will take all of us, working together, to create a more equal world. That’s why we’re delighted to partner with Global Citizen and #SeeHer to bring so many powerful voices together at this event.”

“Gender equality is at the center of our shared mission to end extreme poverty. Empowering girls and women enables future generations to prosper. We are proud to partner with P&G and the ANA #SeeHer movement to host the inaugural #SheIsEqual Summit, to share important perspectives on women’s empowerment, gender equality, and how to continue moving forward to demand opportunity for girls and women everywhere,” said Hugh Evans, CEO of Global Citizen.

As one of the co-hosts, the ANA’s #SeeHer initiative will lead an engaging discussion about the importance of increasing the accurate portrayal of women and girls in the media. As the leading movement of 70+ united marketers, the group’s goal is to use the power of media and increase 20% accurate portrayal of women and girls in ads and entertainment by 2020, the 100th anniversary of women gaining the right to vote in the U.S.

“We are using our voice in advertising and media to tackle gender bias and promote gender equality,” said Marc Pritchard, P&G Chief Brand Officer and ANA Chair. “It’s a responsibility and an opportunity because gender equality is not only a force for good, it’s a force for growth. It’s time to come together to be agents of change to achieve gender equality in the creative world. The #SheIsEqual Summit will celebrate progress and inspire action to achieve that goal.”

High-profile speakers will announce important new initiatives and progress

Guest speakers at the #SheIsEqual Summit will highlight the current state of female representation, the importance of including the female point of view both in front of and behind the camera, and how organizations like Hello Sunshine, the Queen Collective, Katie Couric Media and Free the Bid are helping move the needle for women in the industry.

Reese Witherspoon will be joined in conversation with Jennifer Rudolph Walsh, Head of WME’s Book department and #SeeHer Board Member, to speak about the power of content by women, for women, and the upcoming Hello Sunshine x Together Live Tour – a live touring experience, co-created by Walsh, that will feature authentic storytelling and inspiring conversations for and by intersectional, intergenerational women – at an affordable price. P&G and its brands Always, Olay and Secret, are sponsoring the tour along with #SeeHer. The tour kicks off later this fall and will visit 10 cities in the U.S. and Canada.

“We’re giving some amazing women a place to share real stories with the hope that more women will be inspired to share their own,” says Sarah Harden, CEO Hello Sunshine. “Our goal with this project is to empower female authors and storytellers to continue their awesome work, and also to know that they will always have a powerful community of other women to support them. The #SheIsEqual Summit will provide just a preview of what is to come on the road.”

Jane Rosenthal with Tribeca Enterprise will introduce The Queen Collective – a program developed in partnership with Queen Latifah, Tribeca Studios, and P&G. The Queen Collective aims to accelerate gender and racial equality behind the camera by creating distribution for films produced by diverse female directors. To be considered for the program, women directors of color were invited to submit a treatment for an original short documentary. Those chosen will participate in a mentorship week curated by Tribeca Studios, have their movies financed, made and distributed. The winners will be announced at the Summit.

“As an actress and filmmaker, I feel I have a responsibility to help enact change and support other women in the industry,” says Queen Latifah. “I know how difficult the industry can be, and I’m determined to use my position and experience to help others. The Queen Collective is all about making sure female filmmakers are getting the opportunity to tell their stories so that diverse audiences can see stories they can relate to on screen.”

P&G is also partnering with Katie Couric Media to create and support smart, thoughtful, empowering content, developed by women, in a variety of formats including digital series, documentaries, scripted projects, podcasts and live programing on platforms. This includes the new online video series “Getting There,” which profiles the journeys of successful women and was produced by and distributed by women-owned enterprises. At the Summit, Katie Couric and Marc Pritchard will discuss the importance of content powered by women and what’s coming next.

To further build the pipeline of women directors in advertising and media, P&G and others have invested in scaling up Free the Bid – a non-profit which aims to identify and spotlight women’s directorial talent across the globe – to expand the initiative into 20 countries. In the last three months, Free the Bid has significantly increased the number of experienced director profiles in their database, expanded into profiles for women in other roles throughout the production pipeline, and has begun expansion in 10 additional countries. Free the Bid founder Alma Har’el will announce additional progress at the Summit.

Several P&G brands have advertising campaigns and impact programs that promote the positive portrayal of women and girls, support education for girls, and provide economic opportunities for women.

Olay’s #FaceAnything campaign aims to inspire all women to be unapologetically bold and true to themselves. The Always #LikeAGirl campaign aims to stop the drop in confidence girls experience during puberty so they can become strong women; Always has also launched a new #EndPeriodPoverty campaign in the UK, US and Canada to keep girls in school. From young women in tech preparing for a business pitch to a woman prepping to ask her boss for a long-overdue raise, Secret campaigns have long demonstrated women of strength and perseverance. Each of these brands will highlight their initiatives at the Summit.

Other key topics covered at the #SheIsEqual Summit will include:
Challenging the Status Quo in Sports (speakers include Jaymee Messler, Abby Wambach) Gender Balance in Government ( speakers include Katja Iversen ) Defining Womanhood in a Modern World (speakers include Jillian Mercado, Tea Uglow) Barriers to Girls’ Education (speakers include Yasmine Sherif, Helle Thorning-Schmidt, Alice Albright) Breaking Down Menstrual Taboos to Empower Young Girls (speakers include Nadya Okamoto, Anne Muli, Jennifer Davis, Brian Underwood)

Attendees will include a wide variety of leaders in the public and private sectors, along with advocacy and civil society organizations. All can follow along online with the hashtags #SheIsEqual, #WeSeeEqual and #SeeHer.

About #SeeHer

Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers’ (ANA) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient (TFQ) at the United State of Women. #SeeHer’s mission is to increase the accurate portrayals of women and girls in media 20 percent by 2020, the 100th anniversary of women winning the right to vote in the U.S. For more information, visit www.SeeHer.com, and follow us on Facebook, Instagram, and Twitter.

(AP News)

Actress, producer and entrepreneur Reese Witherspoon (pictured below) admitted that when she was young she wanted to be the first female President of the United States. “We tell girls they can be anything they want to be, but do we believe it?” she asked. Witherspoon launched her media company Hello Sunshine — which shares stories about and created by women — out of frustration. Upon receiving yet another bad script with a one-dimensional female character she realized, “This isn’t good enough for me or my very talented female counterparts. I want to tell stories with the world I walk through every day being reflected on the screen. Storytelling is changing because we’re changing the storytellers.”

While much has been written about the use of mis- and disinformation around the 2016 presidential election in particular, Witherspoon spoke of the positive influence of social media and the game-changing impact of streaming. “Social media and the emergence of streaming changed everything,” she said. “We know what the audience really wants, and with the use of data it has helped us create more diversity in storytelling.”

(mediavillage.com)

P&G co-hosts first #SheIsEqual Summit to inspire action on gender equality

Dive Brief:

Procter & Gamble (P&G) is co-hosting the first-ever #SheIsEqual Summit in partnership with Global Citizen and the Association of National Advertisers’ (ANA) #SeeHer initiative on Sept. 28, per a news release. The event will focus on accelerating gender equality in marketing and will be held in conjunction with Global Citizen Week during the UN General Assembly’s 73rd session.

Featured speakers span the policy, entertainment and private sectors, and include Reese Witherspoon, Katie Couric and P&G’s own Chief Brand Officer Marc Pritchard. P&G brands Always, Secret and Olay will sponsor the Hello Sunshine x Together Live Tour, an experience dedicated to inspiring conversations targeted at intersectional, intergenerational women. Witherspoon is the founder of Hello Sunshine. Topics will touch on the current state of female representation, the importance of including female viewpoints in advertising and the media and how organizations are helping support women in the industry.

The ANA’s #SeeHer program will focus discussions around the importance of accurate portrayals of women and young girls in the media. The group, which includes more than 70 marketers, plans to increase accurate portrayals of women and girls in advertising and entertainment 20% by 2020. The year marks the 100th anniversary of women gaining the right to vote in the U.S. Social media users can follow the summit’s conversations and developments using the hashtags #SheIsEqual, #WeSeeEqual and #SeeHer.

Dive Insight:

With the summit, P&G is further advancing its efforts to promote gender equality as part of a broader brand positioning strategy. The packaged goods giant first announced #SheIsEqual at the Cannes Lion advertising festival in June, along with several other gender equality-focused initiatives, including collaborations with Queen Collective to create a pipeline of female directors and increase racial diversity behind the camera and Katie Couric Media to produce empowering content.

Several P&G brands have earned industry recognition for campaigns centered around women’s empowerment. Always, a line of feminine products, debuted a #LikeAGirl platform in 2014 that has continued to be successful by challenging ideas around what young women can or can’t do, for example.

Brands like P&G expanding their commitment to depicting positive portrayals of women and girls follow recent cultural movements centered on female empowerment, such as #MeToo and #TimesUp, and come as more consumers are expecting brands to take stances on important social issues. Millennial and Gen Z consumers, groups highly coveted by marketers, also show a lower tolerance than other generations for brands that still feature outdated gender roles in campaigns.

P&G has pledged to include a female director on any triple-bid commercial project as part of its commitment to the Free the Bid initiative. Alcoholic beverage giant Diageo similarly committed to Free the Bid in February, encouraging ad agencies and other content producers to feature at least one female director as part of their creative bidding process.

However, marketers have continued to come up short in terms of gender representation both in consumer-facing marketing campaigns and in their leadership. The ANA, in a study published in May, reported that 45% of its member-side organizations had female CMOs despite the marketing industry being “overwhelmingly” female overall. Drilling further down into the marketing leadership figures, the trade group found that racial diversity scored worse for member companies, with only 13% of CMOs or equivalent roles being held by people of color.

(marketingdive.com)

P&G co-sponsors first #SheIsEqual Summit

Procter & Gamble Co. executives Carolyn Tastad and Marc Pritchard will be featured speakers at the first #SheIsEqual Summit in New York, which P&G will co-sponsor Friday to focus on the importance of increasing the accurate portrayal of women and girls in the media.

The Cincinnati-based maker of consumer goods such as Always menstrual pads (NYSE: PG) is the world’s largest advertiser, and P&G hopes to inspire broader action for gender equality.

Several P&G brands have advertising campaigns that promote the positive portrayal of women and girls, including Olay skin care’s #FaceAnything campaign.

P&G is co-hosting the summit with the social action group Global Citizen and the #SeeHer movement of the Association of National Advertisers. Attendance is by invitation only.

“At P&G, we aspire to build a world where everyone sees equal,” said Carolyn Tastad, group president for P&G’s $29 billion North America business and the company’s executive sponsor for gender equality. “We know that when we do this, communities are healthier, businesses thrive and the world is a better place for everyone. It benefits all of us, and it will take all of us, working together, to create a more equal world.

“That’s why we’re delighted to partner with Global Citizen and #SeeHer to bring so many powerful voices together,” Tastad said.

Confirmed speakers include actress/producer Reese Witherspoon, broadcast journalist Katie Couric and “The View” co-host Sunny Hostin. Couric and Pritchard will discuss the importance of content powered by women and what’s coming next.

Also to speak are Endeavor talent agency marketing chief Bozoma Saint John, Tribeca Enterprises CEO Jane Rosenthal, video and film director Alma Har’el (whose credits include P&G commercials) and Phumzile Mlambo-Ngcuka, under-secretary general of the United Nations.

The speakers will highlight the state of female representation, the importance of including the female point of view both in front of and behind the camera, and how organizations such as Free the Bid are helping move the needle for women.

To build the pipeline of women directors in advertising and media, P&G and others have invested in scaling up Free the Bid, a nonprofit that seeks to spotlight directorial talent.

Pritchard, who as P&G’s chief brand officer oversees an annual advertising budget of $7 billion, is also chairman of the Association of National Advertisers. The ANA’s membership includes companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually.

The ANA’s #SeeHer initiative seeks to use the power of media to increase the accurate portrayal of women and girls in ads and entertainment.

“We are using our voice in advertising and media to tackle gender bias and promote gender equality,” Pritchard said. “It’s a responsibility and an opportunity because gender equality is not only a force for good, it’s a force for growth. It’s time to come together to be agents of change to achieve gender equality in the creative world. The #SheIsEqual Summit will celebrate progress and inspire action to achieve that goal.”

(bizjournals.com)





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