Behind Elizabeth Arden’s Campaign With Storyteller in Chief Reese Witherspoon
The goal is to show a younger audience Elizabeth Arden is more than their grandmother’s red lipstick.
By any measure Reese Witherspoon’s image would be enough to power a social campaign, especially after her recent Emmy haul for “Big Little Lies.”
But as the storyteller in chief for Elizabeth Arden, Witherspoon and Iced Media, the digital agency behind a new campaign, ventured in a different direction.
“It would have been easy to focus on this A-list celebrity and that’s what you see a lot of brands do when they have a face that is globally recognized,” explained Leslie Hall, president of Iced Media.
But Iced took a deeper dive, using parallels between Witherspoon and Arden as entrepreneurs and champions of women’s rights. “We took those kinship moments,” Hall said.
The campaign kicked off last week across Facebook, YouTube and Instagram with the third installment going live this week. The latter chronicles Arden’s efforts providing suffragettes with red lipstick. Witherspoon’s Instagram kicking it off last week already has more than 579,000 views.
Hall explained the videos dovetail with Elizabeth Arden’s direction as a company to harken back to the brand’s founder and telling her story in a more pronounced way. “We are tapping into that zeitgeist of powerful women and showing some of her firsts in the beauty business.” Arden’s role in the growth of the beauty industry was also put on the front burner in “War Paint” on Broadway.
The video spots use animation and graphic overlays juxtaposed to Witherspoon’s present day first-person narration.
Reese Witherspoon to Produce Drama ‘Delivery’ in Development at NBC From Kristin Newman, Rob Wright
Reese Witherspoon is attached as an executive producer on a drama in development at NBC, Variety has learned.
Titled “Delivery,” the series is based on the real experiences of series creators, writers, and executive producers Kristin Newman and Rob Wright. It is described as a family drama set in a high-risk perinatology unit. Newman and Wright, a husband and wife team, collaborated for the first time on the script which they wrote last year during the three months Newman spent living in a hospital labor and delivery ward, first on bed rest, and then in the NICU after their daughter was born ten weeks early.
In addition to Witherspoon, Newman, and Wright, Lauren Levy Neustadter will also executive produce. She is the head of film and television for Witherspoon’s Hello Sunshine production company, which is set up under an overall deal at ABC Studios. ABC Studios will produce in association with Hello Sunshine.
This marks the latest television project for Witherspoon, who most recently starred in and executive produced the HBO drama “Big Little Lies,” which won eight Emmys including Outstanding Limited Series. It is yet unknown whether a second season of the series will be produced. Witherspoon and Jennifer Aniston are also teaming up to star in and executive produce a series that will focus on a New York morning show.
Newman is a writer and producer known for her work on “That 70’s Show,” “How I Met Your Mother,” and “Galavant.” She also executive produced ABC’s “The Muppets” and wrote for “The Real O’Neals.” Wright wrote for and co-executive produced Fox’s “Lethal Weapon” series, and previously worked on shows like “Ash vs Evil Dead,” “Grimm,” “Charmed,” and “Walker, Texas Ranger.” He also created the Fox series “The Mob Doctor.”
Newman is repped by UTA and Hansen Jacobson. Wright is repped by ICM and Bloom Hergott. Witherspoon is repped by CAA, LBI Entertainment and Hansen Jacobson.
Reese Witherspoon, Ted Sarandos Co-Hosting Fundraiser for Gavin Newsom
Several of Hollywood’s politically minded elites will pay up to $29,200 apiece to gather Friday at the Pacific Palisades home of Reese Witherspoon and husband Jim Toth to raise funds for Gavin Newsom’s campaign in his run for governor of California.
Beyond Witherspoon and Toth, the evening’s event is being co-hosted by Netflix chief content officer Ted Sarandos and his wife, Nicole Avant, the former U.S. ambassador to the Bahamas.
Other co-hosts include TV producer Steven Bochco and his wife, Dayna; Phoenix Pictures CEO Mike Medavoy and his wife, Irena; TV producer Ryan Murphy and his husband, David Miller; and ICM founding partner Chris Silbermann and his TV producer wife, Julia Franz.
The minimum “suggested contribution” to attend the gathering, according to the invitation, is $1,000, though $5,000 gets you a “co-host photo reception.” A “VIP clutch” goes for $10,000, and $29,200 is the “primary maximum” by law.
Newsom, a Democrat, is California’s lieutenant governor and was mayor of San Francisco from 2004-2010. He was an early advocate for the legalization of marijuana and same-sex marriage and is a vociferous critic of President Donald Trump.
The politician hosted The Gavin Newsom Show on Al Gore’s now-defunct Current TV and is married to Jennifer Siebel Newsom, an actress who produced the feminist-themed documentary movies Miss Representation and The Mask You Live In.
A previously reported, Reese recently filmed a guest appearance on her friend Mindy Kaling’s show The Mindy Project. That episode is titled ‘Girl Gone Wild’, and is available to stream on Hulu from today! It’s a brief but sassy appearance, with some fun references to Reese’s movies … we won’t spoil the plot anymore for you! HD screencaptures have been added to our Gallery, and we’ll update this post when we have some clips.
Girl Gone Wild
Mindy is forced to go solo on the honeymoon that Ben had planned for them. Hoping for relaxation and a new romance, Mindy instead finds herself on a vegan wellness retreat with her ex-fiancé Casey (Anders Holm) and his hot new wife.
Reese attended Elle Magazine’s Women In Hollywood Celebration last night, to honour the most influential women in Hollywood. She introduced her friend and Wild & Big Little Lies co-star Laura Dern, who was one of the honourees of the night. In her introduction speech though, Reese spoke about the topical issue of the moment, and revealed that she experienced sexual assault at the hands of a director when she was just 16 years old. You can read Reese’s impassioned speech within this post. There is a short clip from her speech available online, and this post will be updated when a full one becomes available.
Reese wore a black dress from Calvin Klein Collection, with Louboutin shoes and Irene Neuwirth earrings. The first photos have been added to our Gallery, and we’ll have more for you soon
Reese Witherspoon’s Elle Women In Hollywood Celebration speech
“I didn’t sleep at all last night. This is going to be a real emotional rollercoaster because, before we get started honoring one of my very favorite people in the whole world, I just want to say, this has been a really hard week for women in Hollywood, for women all over the world, for men in a lot of situations and a lot of industries that are forced to remember and relive a lot of ugly truths.
I have my own experiences that have come back to me very vividly, and I found it really hard to sleep, hard to think, hard to communicate. A lot of the feelings I’ve been having about anxiety, about being honest, the guilt for not speaking up earlier or taking action. True disgust at the director who assaulted me when I was 16 years old and anger that I felt at the agents and the producers who made me feel that silence was a condition of my employment. And I wish I could tell you that that was an isolated incident in my career, but sadly, it wasn’t. I’ve had multiple experiences of harassment and sexual assault, and I don’t speak about them very often, but after hearing all the stories these past few days and hearing these brave women speak up tonight, the things that we’re kind of told to sweep under the rug and not talk about, it’s made me want to speak up and speak up loudly because I felt less alone this week than I’ve ever felt in my entire career.
And I’ve just spoken to so many actresses and writers, and particularly women who’ve had similar experiences, and many of them have bravely gone public with their stories. And that truth is very encouraging to me and to everyone out there in the world because you can only heal by telling the truth. Very smart, wise women have told me that in the past three days, and I feel very encouraged by this group of people tonight who have created a community of people who are champions now of a new attitude toward harassment in our industry and every industry that’s going to address the abuse of power in this business and every business and I feel really, really encouraged that there will be a new normal.
For the young women sitting in this room, life is going to be different for you because we have you, we have your back. And that makes me feel better because, gosh, it’s about time. I just also want to say as a course of action because sometimes people, they talk about things but I was really thinking last night, what can we do, what can do we do? And I just want to say, there’s a lot of people here who negotiate quite frequently with different companies and heads of companies, and I think maybe during your next negotiation, this is a really prudent time to ask important questions like, who are your top female executives? Do those women have green-light power? How many women are on the board of your company? How many women are in a key position of decision-making at your company? Asking questions like that, I found, it seems so obvious, but people don’t ask those questions.
If we can raise consciousness and really help create change, that’s what’s going to change this industry and change society. So I’m so sad that I have to talk about these issues, but it would be, I would be remiss not to.”
Big Little Lies is featured in the latest issue of Emmy magazine, which is a commemorative issue celebrating the recent Emmy Awards night. The magazine features fantastic photo spreads of several of the winners backstage at the awards, and includes a full 2-page spread of the Big Little Lies cast. Reese & Nicole Kidman grace the cover of the magazine, which also has an article celebrating the success of roles for women in TV in the past year, which obviously mentioned Big Little Lies a few times. Find the photoshoot and scans from the magazine in our Gallery, and make sure you pick up a copy of the issue if you can!
The Gallery has been updated with over 230 additional HQ photos from last month’s Home Again premiere in London. I love this bold look from Reese! We’ll have more photos from the Emmys and other Home Again premieres for you soon too…
Untitled TV Project with Jennifer Aniston
Luckiest Girl Alive
Tiny Beautiful Things
Barbie origins project
In A Dark, Dark Wood
Untitled Rob Long Project
The Thing About Jellyfish
All Is Not Forgotten
Three Little Words
Pale Blue Dot
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