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September 12, 2017   •  Category: "Home Again", News & Gossip0 Comments

Home Again entered the US box office chart at #2 – below is the full list plus some analysis of its social media impact courtesy of Deadline:


Here’s the full Top 20 box office chart for the weekend enduing Sunday:

1.) It (NL/WB), 4,103 theaters / 3-day cume: $123.4M / Per screen average: $30,076 / Wk 1

2.) Home Again (OR), 2,940 theaters / 3-day cume: $8.5M / Per screen average: $2,914 / Wk 1

3.). Hitman’s Bodyguard (LG), 3,322 theaters (-48) / 3-day cume: $4.8M / Per screen average: $1,445 / Total cume: $64.8M / Wk 4

4.). Annabelle: Creation (NL/WB), 3,003 theaters (-355) / 3-day cume: $4M / Per screen average: $1,333 / Total cume: $96.2M / Wk 5

5.) Wind River (TWC), 2,890 theaters (+288) / 3-day cume: $3.1M / Per screen average: $1,084 / Total cume: $24.9M / Wk 6

6.). Leap! (TWC), 2,691 theaters (-14)/ 3-day cume: $2.4M / Per screen average: $908 / Total cume: $15.8M / Wk 3

7.) Spider-Man: Homecoming (SONY/MARVEL), 1,657 theaters (-379) / 3-day cume: $2M / Per screen average: $1,211 / Total cume: $327.69M / Wk 10

8.) Dunkirk (WB), 2,110 theaters (-642) / 3-day cume: $1.8M / Per screen average: $882 / Total cume: $183M / Wk 8

9.) Logan Lucky (BST), 2,167 theaters (-808) / 3-day cume: $1.66M / Per screen average: $771 / Total cume: $25M / Wk 4

10.). The Emoji Movie (SONY), 1,450 theaters (-658) / 3-day cume: $1.1M / Per screen average: $785 / Total cume: $82.59M / Wk 7

11). Despicable Me 3 (UNI), 1,274 (-858) theaters / 3-day cume: $993K / Per screen average: $733 / Total cume: $259.98M / Wk 11

12). Girls Trip (UNI) 1,123 theaters (-484) / 3-day cume: $819K / Per screen average: $730 / Total cume: $113.37M / Wk 8

13). The Dark Tower (SONY) 948 theaters (-872) / 3-day cume: $757K / Per screen average: $799 / Total cume: $48.9M / Wk 6

14). Wonder Woman (WB) 961 theaters (-877) / 3-day cume: $660K / Per screen average: $687 / Total cume: $410.5M / Wk 15

15). Nut Job 2: Nutty By Nature (OPRD) 1,235 theaters (-1,416) / 3-day cume: $576K / Per screen average: $467 / Total cume: $27.46M / Wk 5

16). The Glass Castle (LGF), 1,037 theaters (-323) / 3-day cume: $533K / Per screen average: $515 / Total cume: $16M / Wk 5

17). True To The Game (IND), 450 theaters / 3-day cume: $471K / Per screen average: $1,025 / Wk 1

18). All Saints (SONY), 834 theaters (-12) / 3-day cume: $465K / Per screen average: $558 / Total cume: $4.6M / Wk 3

19). War For The Planet Of The Apes (FOX), 653 theaters (-388) / 3-day cume: $450K / Per screen average: $690 / Total cume: $145.3M / Wk 9

20). The Big Sick (LGF), 535theaters (-735) / 3-day cume: $441K / Per screen average: $826 / Total cume: $41.99M / Wk 12

Home Again, the Reese Witherspoon-starring romantic comedy from Open Road Films which has a large core female audience, garnered $300K in previews. The film, which has drawn mixed reviews, is considered counter-programming in a weekend that will all but be chased out of theaters by a crazed clown with a red balloon. It was directed by Hallie Meyers-Shyer and also stars Lake Bell and Michael Sheen.

A comp for Home Again‘s comp is Bridget Jones Baby, the romantic comedy which was released during a similar time last year (on Sept. 16) and had preview numbers of $364K previews and a Friday night of $3M before ending its three-day at $8.2M. Bridget Jones Baby played at 2,208 theaters also with shows starting at 7PM.

In the social media universe (SMU), RelishMix reports that Home Again has a social media universe of 33M, well below the 47M typical for a romantic comedy in its opening week. The SMU consists of 4.5M Facebook fans, 2.9M Twitter followers, 10.2M YouTube views and 12.2M Instagram followers.

Home Again has 4.4K daily YouTube video views when 17K is typical for the genre. There are not any notable social efforts to speak of, but it is strong on convo as Witherspoon is a draw and is engaged and sharing materials to her nearly 17M fans and followers.

(Deadline)



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