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April 7, 2011   •  Category: "Water For Elephants", Other0 Comments

Zappos.com’s quest to raise its apparel profile is getting some help from Hollywood. The online shoe destination has partnered with 20th Century Fox to create a scarf inspired by Marlena, the circus performer Reese Witherspoon plays in the movie “Water for Elephants,” which hits theaters on April 22. The $79 silk scarf marks the first time Zappos.com’s private label team has produced merchandise associated with a film in-house. “A scarf is one of the key pieces to her [Marlena’s] ensemble throughout the film, so we thought it was a great carryover,” said Tom Ellingson, an assistant manager of business development at Zappos.com.

– Read more, and buy a scarf, at Zappos



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